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Thought Leadership & Storytelling Tools

for Growing Active Mobility


Our goal is to help you elevate your voice and impact for growing active, sustainable, mindful mobility. To do that we get creative - with gifts, storytelling, and thought leadership tools and trainings.  Our focus is on women, but men are always welcome.

The Surprising Promise of Bicycling Book Crowdsourcing Launches Monday November 20th!

Across the nation people in large cities and small towns alike are revolutionizing not only their own lives by riding bikes, but helping other individuals and their communities do so as well. You might be one of them. It's a story that deserves to be told.

Here's our new promo video. Our goal is to raise $18,000 to complete, format and publish the book in early March 2018 so we'll be in time for May as National Bike Month, and June as the 20th anniversary of the saving and expanding of TEA-21.

It's time for the story of the rise of the modern bike movement in the U.S., and a bigger spotlight shined on some of the real life heroes making it happen.

Learn more about creating the book, read excerpts and more right here.

Ready to Become a Masterful Storyteller?

We have an array of free resources to help you personally, and your organization, understand why storytelling is such a powerful way to actively engage your current fan base and attract new followers. 

We also have a growing list of low cost DIY tools and trainings like our "Finding the Heart of Your Story" Group DIY Workshop Toolkit you can purchase and download right now. It's perfect for up to 30 people, and you can host is as a series of short workshops or one half day.






Meet the Pedal Love Culture & Lifestyle Council

This storytelling and thought leadership lab is celebrating how bicycling is revolutionizing the personal health and well-being, financial wellness, and community spirit of women across the country is the first of its kind in the U.S. Click our link above to learn more about this innovative council and its members.

Our New U.S. Media List is Available Now!

Our brand new curated up-to-date active living media list includes 129 top U.S. media outlets in news, business, tech, fashion, lifestyle, travel, and health & well-being and nearly 500 individual editors and journalists for just $258.00! Click here to purchase now!

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Melissa's Pedal Love Blogs & Interviews

We're a non profit project under the fiscal receivership of the California Bicycle Coalition. Intro image by Lisa Beth Anderson featuring Sofia Ramirez Johnson and her husband Ryan Johnson. Learn more about them here.