Ladies Tell Us Your Story & Win a Bike!

Through Sunday May 31st we're accepting applications from women in Southern California on "Why I Need a New Bike." The two lucky winners will win an Electra Amsterdam city bike or Electra Cherry cruiser. We're looking for the most creative, inspiring story about why you need a new bike? Find the details here!


From Charis Hill

From Melissa Balmer


Our Latest Pedal Love Podcasts

May 2, 2015 - Melissa interviews Andy Clarke, President of the League of American Bicyclists on the first very big ask to get the bike industry officially involved in bike advocacy on a national level almost 20 years ago.

April 4, 2015 - Melissa's thoughts on Levi's new Commuter Line for Women and why Mary Ann Aguirre of Ovarian Psychos would be a perfect real life model for the line.

From Kellie Morris

From Sonya Lovine

About Us

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Our Creative Team


Participate - Take Our "Let's Talk About Our Streets" Survey

How we approach a topic, the word choices we decide on, greatly affects how others respond to what we have to say.

Now it's your turn. We'd like you to weigh in our word choices. Please tell us if you agree or disagree, and add word choices you feel we should be considering as well. Take the survey here - and please share it with your colleagues and friends!