Women on Bikes California marries active living advocacy for women with an ever evolving new media communications platform "Pedal Love" to share dynamic and compelling stories of how ordinary people are making extraordinary changes to their lives by bike. Our key focus is women - but men are welcome too!
We are an initiative of the California Bicycle Coalition. To help Calbike achieve it's goal to triple bicycling in California by 2020 we are focusing on two aspects of Calbike's strategic plan 1) mainstreaming the bike through creative storytelling and strategic media outreach and 2) supporting the growth of bicycle specific infrastructure in California such as protected bike lanes so that more and more women and children feel safe and welcome to ride bikes.
Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to elevate the voice, opportunity and impact for women in California's blooming bike culture through storytelling. Here's what we're focusing on for fall/winter 2014 forward:
Creating the "Pedal Love: Having Civil Streets Conversations Among Californians and Beyond" web based media/style guide. Phase I will roll out at the beginning of 2015.
Collaborating with CalBike's affiliate members and the League of American Bicyclist's Women Bike program on an official media strategy plan for exponentially growing the presence of positive bicycling stories in the California and national media.
Hosting our "Active Living Plugged In" new media, communication and leadership labs across California to help women, and underserved communities develop and polish their creative writing, speaking and digital media skills