Martha Roskowski - Principal, Further Strategies, Boulder CO
Martha has worked in the transportation world for more than twenty years.
In 2012, she launched the Green Lane Project at PeopleForBikes, an effort that transformed the design of bike infrastructure in the U.S. She next developed a program to advance the concept of connected bike networks, called the Big Jump. She left PeopleForBikes in late 2017 to explore new opportunities, with a new project on parking in the works.
Until the end of 2011, Martha managed GO Boulder, the City of Boulder's innovative effort to make it easy to get around town by bus, foot or bike. Her team launched bike share and handled planning, policy and programs for the city's transportation division.
From 2002 into 2004 Martha worked in Washington D.C., as the Campaign Manager for America Bikes, which helped create the federal Safe Routes to School program and launched the Complete Streets movement. From 1995 through 2002, Martha worked with Bicycle Colorado and grew the fledgling organization into an effective and respected statewide coalition. She was a founding member of the Thunder Alliance (later Alliance for Biking & Walking) and spent nine years on the Board of the League of American Bicyclists.
Specialties: Change agent focusing on mobility strategies. Sustainable transportation policy and programs. Communications and public speaking. Bringing people together to move mountains.