Martha Roskowski - V.P. of Local Innovation, People for Bikes, Boulder CO
In 2012 Martha began with People For Bikes on a new effort called the Green Lane Project. In 2014 she was promoted to the position of VP of Local Innovation. The Green Lane Project is a campaign to get better bike lanes on the ground in US cities. She also assists on broader strategic efforts and leadership for PFB.
Until the end of 2011, Martha managed GO Boulder, the City of Boulder's innovative effort to make it easy to get around town by bus, foot or bike. Her team handled planning, policy and programs for the city's transportation division.
From 2002 into 2004 Martha worked in Washington D.C., as the Campaign Manager for America Bikes. She focused on the re-authorization of the federal transportation bill, moving from TEA-21 to SAFETEA-LU. She worked to defend the existing programs that funded bike and ped projects, including an exhilarating victory to protect the Transportation Enhancements Program. Further she collaborated on developing the federal Safe Routes to School program, directing over $800 million to local projects and resources.
From 1995 through 2002, Martha worked with Bicycle Colorado and grew the fledgling organization into an effective and respected statewide coalition.
Specialties: Sustainable transportation planning, programs and policies. Bicycling, walking and transit. Strategy and communications. Bringing people together to move mountains.