Melissa Balmer - Founder/Director Pedal

Melissa Balmer is the Media Director for the California Bicycle Coalition and Director of She is a writer, media relations specialist and speaker dedicated to growing more active, mindful mobility. Her mission is to share the power of artistry and personally engaging storytelling to inspire. Her passion is to recruit fresh voices from diverse multi-generational perspectives to share their stories in traditional and new media platforms to engage new audiences.

Melissa has placed Pedal Love, its creative team, events and CalBike in local, regional, statewide and national news outlets such as the Associated Press, Bicycling Magazine, Cosmopolitan Magazine, KABC News, Los Angeles Magazine, the Los Angeles Times, Momentum Magazine, National Public Radio affiliates Houston Public Media, KCRW, KPCC, KQED, and the Texas Standard, the OC Weekly, the Sacramento Bee, the San Francisco Chronicle, Sierra Club Magazine, and many more.

Melissa has lived car free in Long Beach since 2007. She deals with the symptoms of the auto-immune disorder Fibromyalgia which biking, walking and taking transit have helped with tremendously. Read her blogs "Pedal Love" here and "Why Storytelling Matters" here. Melissa also works with a few freelance bike industry and lifestyle clients. Image by Lisa Beth Anderson.

Contact: Cell (562) 221-9672