Overview of the #BikeInstead and #WalkInstead Social Media Campaign

The Los Angeles County Metropolitan Transportation Authority (Metro) has launched a social media outreach campaign to encourage Angelenos to walk and bike instead of using their cars this summer in support of its broader marketing campaign on Metro buses, billboards and other media.

The campaign features weekly contests that are being held on Metro’s Active Transportation and Sustainability Planning program’s Twitter and Instagram handle @BikeMetro and will run through the end of August. The contest encourages Angelenos to bicycle and walk for short trips and share their experiences. Using the hashtags #BikeInstead and #WalkInstead on Twitter or Instagram, users can enter the contest by sharing images that show their favorite bikeable or walkeable locations such as coffee shops, restauraunts, farmers markets, architecture, gardens and neighborhoods.  Contest prizes include fare-loaded weekly and monthly Metro TAP cards, tote bags, collectible mugs and T-shirts and more. Each contest runs for one week starting on Monday and ending on Sunday of each week. The last weekly contest ends on August 30. Official rules can be found at:http://www.metro.net/riding/walk-or-bike-instead-contest/

The social media campaign is a collaboration between Metro and Long Beach-based PedalLove.org. Pedal Love focuses on using storytelling to cultivate more mindful mobility and elevate the voice of women, who are traditionally underrepresented in the population of bicycle riders.  

“We are excited for the opportunity to work with PedalLove.org showing how real people use walking and biking in their every lives,” said Julina Salinas, Transportation Manager for Metro’s Active Transportation and Sustainability Planning group. “One of the best ways to increase safety for people walking and biking is to increase the visibility and the number of those walkers and bikers, and Pedal Love is helping us reach our transportation goals by reaching out directly to women and other underrepresented groups.”

Read the official press release here.

Images For the Media

Here below you'll find access to the professional images created by photographer Lisa Beth Anderson specifically for the campaign.Images can be made available for use by the media in either web or print quality. Click on each subject to go to that image gallery. To request an image please contact Melissa Balmer Melissa@PedalLove.org c 562.221.9672.

Meet Our Models

Sofia Ramirez Johnson and her husband Ryan Johnson so beautifully illustrate the wave of millennials moving to our country's dynamic urban centers to follow their career passions and often choosing to live car-free or car-light to do so. To read our blog post on the dynamic couple go here.





Summer in Silver Lake

Take a deeper look at one of L.A.'s most iconic neighborhoods with Sunset Blvd. and route 66 running through the heart of it. View vibrant street art, iconic movie theaters, boutique shopping and more. Click here to see our photo gallery.






Our Creative Team for This Project

Lisa Beth Anderson is the creative force animating In Good Company. She does visual storytelling and photo-narratives for a range of nonprofit organizations and individuals working to make the world a safer, more beautiful, and better-loved place.

Lisa has photographed on behalf of biomedical research in the highlands of Peru and public school children at creative writing centers in western Michigan. Her fearless and human-centric vision breathes new life into communications and fundraising efforts for a variety of causes and her joy in what she does is infectious. Her work has been feature in Momentum Magazine, Roadbelly, Urban Style, Spark, Verge, Paper Moon Wedding, and the poetry collection, Deviants. Lisa is a world traveler but makes her home in Oakland California right now.


Maria Sipin is a Southern California native who advocates for active transportation, community partnerships, and improving the lives of youth and LGBTQ persons who are affected by discrimination, poverty and chronic illness. Maria is a health communications specialist at the Division of Adolescent and Young Adult Medicine at Children’s Hospital Los Angeles. Maria is keen on social media and the role of technology for achieving health objectives and enjoys working on projects with a public health and social equity focus that facilitate wellness, creativity, and structural changes. She is an advisory board member for Multicultural Communities for Mobility, promotes the joys and benefits of bicycles through Women on Bikes California, and is a League Cycling Instructor. She developed the Women Bike Women Lead ride and summit with Daniella Alcedo in collaboration with the Los Angeles County Bicycle Coalition and Multicultural Communities for Mobility.


Melissa Balmer is a writer, media relations specialist and speaker with the personal mission is to bring the connecting power of beauty, style and personally engaging storytelling to showcase biking, walking and public transit as tools for optimism. Melissa has placed Pedal Love, our events and our creative team members in media such as Apparel News, Atlantic Cities, Bicycling Magazine, Bicycling Retailer, Gizmondo.com, KABC News, KCAL 9 News, LA Observed, Los Angeles Magazine, Momentum Magazine, San Francisco Chronicle, SFGate.com and more.

Melissa was an original member for the national Women Bike program advisory board of the League of the American Bicyclists. She was a key creative team member of the Bike Long Beach "Share Our Streets" multi-media marketing campaign. Melissa has coordinated special events and bike + fashion shows for the Pro Walk Pro Bike: Pro Place 2012 conference, the 2013 + 2014 Bike Fest in Long Beach, "Know Your Neighborhood by Bike" tours for Bike Long Beach, and was Summit Coordinator for the Nov 2013 California by Bike Summit. In August 2014 she took on the role of Media Director for the California Bicycle Coalition as well. She has lived car free in Long Beach since 2007.