For Immediate Release - April 19, 2016
From: Melissa Balmer/Media Relations for Tempo Bicycles - Melissa@PedalLove.org Cell (562)221-9672
Note: Images of Van Nguyen and Tempo's line of bikes are available upon request - Van shown below.
San Jose CA - Yes, you can ride a bike easily in heels Silicon Valley's Van Nguyen will prove it this weekend 4/22-24 at the Electric Bike Expo in Palo Alto at the Stanford Shopping Center. The event is free and over 2,000 people are expected to attend. Save time by registering online in advance at: http://www.electricbike-expo.com/locations/palo-alto-california/.
Nguyen didn’t set out to be one of the only female leaders of a bike company in the U.S., but now she’s determined to improve the future of urban commuting by making everyday riding more enjoyable. It all started off as a leisurely bike ride with her two young sons around the neighborhood. Nguyen was thrilled they enjoyed learning to ride as much as she had as a child, until it became clear Mom was going to be left behind soon if she didn't become a faster rider, or quickly find an alternative solution.
“A friend told me about electric bikes, which are very popular in Europe. On trips to my local bike shops, I discovered bikes for riding in the Tour de France, for racing in an Ironman, and electric bikes with more buttons than my iPhone. What I didn’t find were electric bikes for moms who just want to ride with her kids to school, to have coffee with friends, or visit the local shops. It was a confusing and complicated process for a non-cyclist.”
As a marketing executive and veteran in high tech for over 20 years, Nguyen has launched many industry first’s with companies such as Microsoft, Philips and Dupont. Not one to give up, Nguyen was convinced there had to be an electric bicycle (ebike) that was right for her -- one that was the right size, easy to use and comfortable to ride. When she couldn't find one, she decided to build one herself. The company launched its inaugural line last spring and the results have been promising.
“EBikes are the next frontier of bike technology and Tempo is leading with a smart, sexy, easy to use female friendly approach that we haven’t seen enough of yet in the bike world.” Says Charlie Gandy, Vice Chair of the California Bicycle Coalition who is a special consultant for Tempo. “In Western European cities like Amsterdam and Copenhagen, women are 50% of the bike riding public, they’re only a quarter of that in the U.S. EBikes are going to be crucial for closing that gap.”
“I want to inspire women, especially busy moms like me, to see how easy and fun it can be to incorporate riding (a bike) into our daily routine. Part of my motivation for starting Tempo was to make a bike that I could ride in normal clothes without having to be a bike racer or bike mechanic. I also love my heels so why shouldn’t I ride in them? We shouldn’t have to compromise style and performance,” commented Nguyen. “Participating in the 2016 EBike Expo has been a wonderful experience. I’m connecting with so many women and men who share the same views. I’m looking forward to showing off our latest Tempo bikes.”
More About The Tempo Bikes
Unlike most eBikes, Tempo hybrid electric bicycles were designed from the ground up. They don't have external gears, nor do they have greasy steel chains. Instead they offer advanced technologies such as an automatic transmission hub by Nuvinci, a powerful mid-drive motor, a Gates carbon belt drive, an integrated lithium battery and a smartphone app. The current models - Carmel, Santa Barbara and La Jolla - are "city" bikes and come in female friendly sizes. Oddly enough many women’s bike frames in the U.S. are too large for more petite women.
Whether you’re looking to commute to work, run errands or simply go for an occasional fun stroll around the neighborhood, there’s a perfect Tempo bicycle for you. Tempo bicycles are only sold through an exclusive network of authorized dealers. They are available now at Urban Bike Fitters in Fremont and ELV in Santa Clara, with new dealers throughout the U.S. coming this summer. Contact email@example.com for more info or stop by the Tempo booth at the Electric Bike Expo this weekend for a free test ride.
Your Chance to Win a Tempo Bike at the Electric Bike Expo!
Tempo is proud to be the Electric Bike Expo’s charity sponsor. Four local charities will be selling $5 raffle tickets for a chance at winning a brand new Tempo hybrid electric bicycle. Over 2,200 people attended the event in San Diego in February and more are expected in Palo Alto. Register for free in advance here: http://www.electricbike-expo.com/locations/palo-alto-california/
About Tempo Bicycles
Tempo Bicycles is an innovator of human-powered personal mobility and an advocate of healthy and sustainable everyday living. At Tempo, we believe in a better world. Tempo electric bicycles enable more people to bike and help people to bike more often. Our mission is to empower everyone to live a healthier and greener lifestyle by making bicycling more enjoyable. Follow the social media conversation at #FindYourTempo and learn more at Tempobicycles.com.
Tempo is a certified Women’s Business Enterprise National Council (WBENC) company.