News & Media

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Connect with the national 18 member (and growing) Pedal Love Culture & Lifestyle Council. Click here to meet the thought leaders, change agents and taste makers for bicycling you need to know about.


For Immediate Release  September 8, 2016

From: Melissa Balmer - Founder/Director Pedal Love.org Cell 562.221.9672 Email: Melissa@PedalLove.org

Re: The New Pedal Love Culture & Lifestyle Council Celebrates the Joy and Opportunity of Bicycling for Women

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Los Angeles, CA -A group of 18 thought leaders, women passionate about creating safer, more active, more sustainably vibrant and equitable streets, have come together to strategize on humanizing and normalizing bicycling for women and their families in the face of the tremendous cost of our current car-centric, speed-focused culture. The timely group began forming this past spring, prior to last week’s U.S. Department of Transportation call to action for advocacy groups, tech firms and the concerned public to help analyze and share ideas on reducing the number of car crashes in the U.S. -- an alert issued in response to the dramatic increase of 7.2% more people dying in traffic-related crashes in 2015 over 2014.

Launched this week,“The Pedal Love Culture & Lifestyle Council” celebrates how bicycling is revolutionizing the personal health and well-being, financial wellness, and community spirit of women and their families across the U.S. The eighteen-month project consisting of leadership development, storytelling platform, and a traditional and social media outreach campaign focuses on measurably increasing the sharing and media coverage of positive, compelling stories about women and bicycling. The project gives center stage to casual bicycling as a happy activity and joyful form of transportation -- an activity that nearly anyone can participate in, whether they’re 3 years old or 93 years young.

"This council touches on something that is important, humanizing the face of bicycling through storytelling. I ride my bike almost every day, as a commuter and with my family, and I appreciate this council for reminding us that the bicyclists we see on the road are our neighbors, friends, and community members, people we want to keep safe.” said the Honorable T. Bella Dinh-Zarr, Vice Chairman of the National Transportation Safety Board. “I bike because it is convenient and fun, but I never forget that it also must be safe.  If we work together, we can help ensure that biking is safe and welcoming for everyone who wants to use this form of transportation."

>>> Read full release


Media Clips

Nov 16, 2016 - Marla Jo Fisher: Is riding a bike after 40 years really 'just like riding a bike?' - O.C. Register

Oct 17, 2016 - The Case for All-Women Cycling Clubs - Julissa Trevino/City Lab

October 2016 - Cosmopolitan Magazine (print issue)

5/25/2016 - Learning to ride a bike for the first time -- as an adult - KPCC's The Ride

May/June 2016 - Bike It! Brings Bike Safety to Santa Ana - Sierra Club Magazine

3/16/2016 - Cycling Advocates Say Electric Bikes Could Change the Way People Get Around Houston

9/25/2015 - City Staff, Organization Discuss City's Pedestrian and Bicycle Safety - Gazettes.com

9/18/2015 - A Ride to the Emmys - Momentum Magazine

9/17/2015 - You're never too old: Seal Beach woman learns to ride a bike at 65 - Orange County Register

7/06/15 - Long Beach Tour Guide Gets 500 People Riding - Bicycling Magazine

7/06/15 - Couple Teaches Bicycle Safety Uptown - Uptown Gazettes

5/29/2015 - Bikes, bikes, bikes: A special one hour celebration - KPCC (featuring Charlie Gandy)

5/19/2015 - Long Beach Post - Pedal Love to Give Away Two Bikes to Two Women with Stories to Tell

May/June 2015 - Momentum Magazine - Janet Lafleur featured in Bike Style and The Bicycle Stand featured bike shop + feature by Melissa Balmer on An Active Living Revolution in Brownsville Texas

8/15/14 - The Big Story/Groups Claim Insurance Discrimination in New Form Associated Press features Pedal Love spokeswoman Charis Hill

8/05/14 - Cars and Bikes: Why Can't We All Just Get Along - Interview with Los Angeles County Bicycle Coalition's Executive Editor Jen Klausner in Los Angeles Magazine

July/August 2014 - Cover feature Momentum Magazine on Shelby Sanzchez/Photo by Lisa Beth Anderson + Wellness feature on Charis Hill by Melissa Balmer/Photo by Allan Crawford

5/14/14 - Norcal Coalition sponsors 'Bike to Shop Day' - Bicycle Retailer and Industry News (special media outreach collaboration with the Silicon Valley Bicycle Coalition)

5/8/2014 - "Bike to Shop Day" makes the "The Agenda - 4 Things Not to Miss" - SFGate.com + in print in the San Francisco Chronicle (special media outreach collaboration with the Silicon Valley Bicycle Coalition)

04/25/14 - Bike the Runway: Moving Bikes Beyond Tools and Into Fashion - Longbeachize.com (featuring the photography of Lisa Beth Anderson)

4/24/14 - Silicon Valley's First Bike to Shop Day 5/17 - Streetsblog SF

04/16/14 - Is There Such a Thing as a 'Feminine Way to Ride a Bike?' - Charis Hill is quoted in this piece in Atlantic Cities

04/11/14 - Taking Cycling and Public Transit Mainstream with Maria Sipin - Neon Tommy

03/01/14 - What Long Beach can tell us about cycling and politics - Opinion L.A./Los Angeles Times

01/03/14 - How Pedal Love's beautiful logo was created and more - Psychic Temple

01/03/14 - Long Beach women bring some Pedal Love to male dominated bicycling scene - Cover feature the Press Telegram

12/23/13 - The Top 10 Stories of 2013: Long Beach & Urban Living - Longbeachize.com

11/12/13 - Women on Bikes SoCal Expands Into a Statewide Initiative - LBPost.com

Oct/Nov 2013 - Kellie Morris Featured in Momentum Magazine: "Bike Smart." Image by Lisa Beth Anderson

Sept-Oct 2013 - Kellie Morris Featured in American Bicyclist: Member Snapshot

September 2013 - Maria Sipin Featured in the League of American Bicyclist's WomenBike: "Women on a Roll" Report  

09/27/2013 - Maria Sipin Featured in Refinery 29: "Spin Out The Door—Everything You Need To Get Started Cycling Outside"

09/12/13 - Maria Sipin & Melissa Balmer Featured on Women You Should Know: "Women on a Roll When it Comes to Biking"

05/14/2013 - IN PICTURES: BikeFest Long Beach 2013 in LBPost.com

03/10/2013 - Balmer Ditches Vehicle for Bike Advocacy in Gazettes.com

01/07/13 - How a Crop of Women Activists is Making Long Beach Safer for Bicyclists, Everyone on L.A.Streetsblog

12/08/12 - Women on Bikes SoCal's Melissa Balmer with scholarship recipients Maria Sipin of A Healthy Design and Elizabeth William's of Cali Bike Tours on KPFK's BikeTalk on the First Female Only LCI Class

12/06/12 - Women on Bikes SoCal Program Director Melissa Balmer on Frank Peters' cdmCyclist

12/05/12 - Long Beach Post Names LB Cyclist "Person of the Year"

12/03/12 - First All-Female LCI Training a Huge Success in League of American Bicyclists Blog

11/13/2012 - Pedal Perfect: Bikers shed spandex to inspire new riders CNN blog

10/05/2012 - Cycle Chic: Past, Present & Future fall fashion show in Apparel News

10/03/12 - Cycle Chic: Past, Present & Future fall fashion show in Momentum Magazine

9/20/2012 - Cycle Chic: Past, Present & Future fall fashion show video courtesy of L.A. Streetsblog

9/13/2012 - Fashion in Motion - Electra Bicycling Company Blog

9/7/2012 - Psychic Temple - Meet Melissa Balmer, Long Beach Cycling Advocate.

8/13/2012 - Long Beach's Suja Lowenthal Takes Her "One Shot" to Create Inclusive Transportatin - Streetsblog L.A.

8/11/2012 - National Bicycle Conference Comes to Long Beach - The Press Telegram

07/15/2012 - Momentum Magazine July/August 2012

05/2012 - Momentum Magazine May/June 2012

5/20/2012 - Long Beach Moves Up to 19 in Bike Friendly Cities - Bicycling Magazine

05/11/2012 - Getting More Women On Bikes - The Atlantic Cities

02/08/12 - Group Promotes Increasing Number of Women Using Bicycles - Gazettes.com

02/08/12 - Long Beach Launches Program Aimed at Increasing Female Bike Ridership - Press Telegram

02/07/2012 - Getting More Women to Ride Bikes - "Let's Double the Number of Women & Girls Riding Bikes" campaign + LB Vice Mayor Suja Lowenthal in L.A. Observed

02/07/2012 - Sisterhood of the Traveling Bikes - Overview of the female bike movement in L.A. including Women On Bikes SoCal + LB Vice Mayor Suja Lowenthal on Supervisor Zev Yaroslavsky's blog

01/24/2012 - Women on Bikes SoCal #GirlBikeGangs - The Bird Wheel Blog

01/11/2012 - Cycles and Cents: Long Beach Proves Bikes Are Good for Business in Grist Magazine featuring WoBSoCal "Bikes Mean Business" columnist April Economides

01/11/2012 - WoBSoCal Editor Melissa Balmer profiled in the new Pro Walk/Pro Bike Newsletter

12/01/2011 - Bicycle Retailer "Website Aims Bicycle Advocacy to Women"

 


Sept '16 - Pedal Love Council Member Monica Garrison, Founder/Director Black Girls Do Bike featured in City Paper Pittsburgh

Sept '16 - Pedal Love Council Member Monica Garrison, Founder/Director Black Girls Do Bike featured in City Paper Pittsburgh

Sept '16 - Pedal Love Council Member Lani Tarozzi, founder of TandemNY.com, creator of the "Skirtweight" featured in the New York Biz Journal

Sept '16 - Pedal Love Council Member Lani Tarozzi, founder of TandemNY.com, creator of the "Skirtweight" featured in the New York Biz Journal

July '16 - Pedal Love Council Member Megan Ramey of Bikabout featured in the Boston Globe.

July '16 - Pedal Love Council Member Megan Ramey of Bikabout featured in the Boston Globe.

July '16 - Pedal Love Council Member Kellie Morris on KPCC's The Ride here. Learn about her Bikeucation classes here.

July '16 - Pedal Love Council Member Kellie Morris on KPCC's The Ride here. Learn about her Bikeucation classes here.

Maribel Mateo of Bike It! Santa Ana. Image by Allan Crawford.

Maribel Mateo of Bike It! Santa Ana. Image by Allan Crawford.

Emmy nominated writer and producer of Mad Men and now Bosch Tom Smuts with Tamika Butler the Executive Director of the Los Angeles County Bicycle Coalition. Tom organized his second successful ride to the Emmys on September 20th in collaboration with the LACBC. Click here for coverage in Momentum Magazine. Image by Mick Victor.

Emmy nominated writer and producer of Mad Men and now Bosch Tom Smuts with Tamika Butler the Executive Director of the Los Angeles County Bicycle Coalition. Tom organized his second successful ride to the Emmys on September 20th in collaboration with the LACBC. Click here for coverage in Momentum Magazine. Image by Mick Victor.

Kellie Morris left with student Maria De La Cueva of Seal Beach featured in the O.C. Register. Image by Mindy Schauer courtesy of O.C. Register.

Kellie Morris left with student Maria De La Cueva of Seal Beach featured in the O.C. Register. Image by Mindy Schauer courtesy of O.C. Register.

Pedal Love Council member Janet Lafleur of the "One Woman Many Bikes" blog, founder of "Bike to Shop Day", and member of the California Bicycle Coalition's Board of Directors featured in Momentum Magazine's Bike Style for May/June 2015.

Pedal Love Council member Janet Lafleur of the "One Woman Many Bikes" blog, founder of "Bike to Shop Day", and member of the California Bicycle Coalition's Board of Directors featured in Momentum Magazine's Bike Style for May/June 2015.


Single Mom marketing guru Shelby Sanchez of Dream Inspired Design of Long Beach with her two daughters in their beloved cargo bike are the cover story for Momentum Magazine for July/August. Image by Lisa Beth Anderson.

Single Mom marketing guru Shelby Sanchez of Dream Inspired Design of Long Beach with her two daughters in their beloved cargo bike are the cover story for Momentum Magazine for July/August. Image by Lisa Beth Anderson.

Lisa Beth Anderson's gorgeous images are featured in this April 2014 Longbeachize.com article.

Lisa Beth Anderson's gorgeous images are featured in this April 2014 Longbeachize.com article.

Charlie Gandy Vice Chair of the California Bicycle Coalition and Women on Bikes California Director in the March 1 story "What Long Beach can teach us about cycling and politics."

Charlie Gandy Vice Chair of the California Bicycle Coalition and Women on Bikes California Director in the March 1 story "What Long Beach can teach us about cycling and politics."

Above Streetfilm's video of the 2012 Women on Bikes Cycle Chic bike and fashion show at the inaugural Women Bike forum.