News & Media
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For Immediate Release September 8, 2016
From: Melissa Balmer - Founder/Director Pedal Love.org Cell 562.221.9672 Email: Melissa@PedalLove.org
Re: The New Pedal Love Culture & Lifestyle Council Celebrates the Joy and Opportunity of Bicycling for Women
Los Angeles, CA -A group of 18 thought leaders, women passionate about creating safer, more active, more sustainably vibrant and equitable streets, have come together to strategize on humanizing and normalizing bicycling for women and their families in the face of the tremendous cost of our current car-centric, speed-focused culture. The timely group began forming this past spring, prior to last week’s U.S. Department of Transportation call to action for advocacy groups, tech firms and the concerned public to help analyze and share ideas on reducing the number of car crashes in the U.S. -- an alert issued in response to the dramatic increase of 7.2% more people dying in traffic-related crashes in 2015 over 2014.
Launched this week,“The Pedal Love Culture & Lifestyle Council” celebrates how bicycling is revolutionizing the personal health and well-being, financial wellness, and community spirit of women and their families across the U.S. The eighteen-month project consisting of leadership development, storytelling platform, and a traditional and social media outreach campaign focuses on measurably increasing the sharing and media coverage of positive, compelling stories about women and bicycling. The project gives center stage to casual bicycling as a happy activity and joyful form of transportation -- an activity that nearly anyone can participate in, whether they’re 3 years old or 93 years young.
"This council touches on something that is important, humanizing the face of bicycling through storytelling. I ride my bike almost every day, as a commuter and with my family, and I appreciate this council for reminding us that the bicyclists we see on the road are our neighbors, friends, and community members, people we want to keep safe.” said the Honorable T. Bella Dinh-Zarr, Vice Chairman of the National Transportation Safety Board. “I bike because it is convenient and fun, but I never forget that it also must be safe. If we work together, we can help ensure that biking is safe and welcoming for everyone who wants to use this form of transportation."
Oct 17, 2016 - The Case for All-Women Cycling Clubs - Julissa Trevino/City Lab
October 2016 - Cosmopolitan Magazine (print issue)
May/June 2016 - Bike It! Brings Bike Safety to Santa Ana - Sierra Club Magazine
9/18/2015 - A Ride to the Emmys - Momentum Magazine
5/29/2015 - Bikes, bikes, bikes: A special one hour celebration - KPCC (featuring Charlie Gandy)
5/14/14 - Norcal Coalition sponsors 'Bike to Shop Day' - Bicycle Retailer and Industry News (special media outreach collaboration with the Silicon Valley Bicycle Coalition)
5/8/2014 - "Bike to Shop Day" makes the "The Agenda - 4 Things Not to Miss" - SFGate.com + in print in the San Francisco Chronicle (special media outreach collaboration with the Silicon Valley Bicycle Coalition)
04/25/14 - Bike the Runway: Moving Bikes Beyond Tools and Into Fashion - Longbeachize.com (featuring the photography of Lisa Beth Anderson)
Sept-Oct 2013 - Kellie Morris Featured in American Bicyclist: Member Snapshot
05/14/2013 - IN PICTURES: BikeFest Long Beach 2013 in LBPost.com
12/08/12 - Women on Bikes SoCal's Melissa Balmer with scholarship recipients Maria Sipin of A Healthy Design and Elizabeth William's of Cali Bike Tours on KPFK's BikeTalk on the First Female Only LCI Class
07/15/2012 - Momentum Magazine July/August 2012
05/2012 - Momentum Magazine May/June 2012
05/11/2012 - Getting More Women On Bikes - The Atlantic Cities
12/01/2011 - Bicycle Retailer "Website Aims Bicycle Advocacy to Women"
Above Streetfilm's video of the 2012 Women on Bikes Cycle Chic bike and fashion show at the inaugural Women Bike forum.