For Immediate Release - PedalLove.org will give two lucky women in Southern California gorgeous Electra bikes for the best "Why I Need a New Bike Story"

Contact - Melissa Balmer - Director/PedalLove.org

T. (562)612-0197 C. (562)221-9672 Email: Melissa@calbike.org

Note: Both print and web quality images are available upon request.

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Long Beach CA - In celebration of May as National Bike Month PedalLove.org is launching a search for the two best "Why I Need a New Bike" stories from women in Southern California for the chance to win an Electra "Cherry" cruiser or an Electra "Amsterdam" city bike.  The contest is in collaboration with the beautiful "Made Long Beach" local handcrafted gift gallery at 236 Pine Ave, where the bikes are currently on display.

Entering the contest is free of charge and applications will be judged on their creativity, personally engaging style, and how much you really need a new bike for transportation, errands or exercise. Your "Why I Need a New Bike" story can be submitted as a written blog with images, a short video, a series of Tweets via Storify or other creative ways. Submissions will be accepted through midnight on Friday May 22, 2015. The application and all details can be found at pedallove.org/bike-month-bike-contest-2015/. Any questions about the contest in advance should be sent to Melissa@pedallove.org. Share the contest through the social media hashtag #WhyINeedaNewBike.

The contest winners will be announced on Friday May 29th through the Pedallove.org website, social media. The winners will be featured on the Pedallove.org website.

Pedallove.org is the website for the Women on Bikes California initiative of the California Bicycle Coalition. The initiative focuses on cultivating the power of storytelling to elevate the voice of women for more mindful mobility through sharing inspiring stories via the website, mentorships, live trainings, webinars, and proactive media outreach to grow positive and inspiring stories of women in California's blooming bike culture. Learn more at pedallove.org.

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For Immediate Release - National Bike Tourism Conference Pedals through San Diego November 5-8

For Immediate Release - October 20, 2014

Contact: Melissa Balmer – Director Women on Bikes California/PedalLove.org + Media Director California Bicycle Coalition

Melissa@pedallove.org T. 562.612.0197 C. 562.221.9672

Re: National Bike Tourism Conference Pedals through San Diego November 5-8

Experts share economic opportunities women and casual urban bicyclists bring bike-friendly cities and why bikes and beers always work

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San Diego CA – San Diego’s role as a progressive bike-friendly city will be center stage at the National Bicycle Tourism Conference at the Bahia Conference Center in San Diego November 5-8, 2014. Hosted by the Bicycle Tour Network, the League of American Bicyclists and presenting sponsor People for Bikes, the conference focuses on real world growth models for successfully connecting the worlds of tourism and bicycling for the exciting new world of bicycle tourism. Follow the social media conversation at #BicycleTourism.

To show off the progress San Diego has made towards creating a safer and more appealing place for bicycling tourists and residents alike a short and easy FAM tour by bike for the media will be hosted by the San Diego County Bicycle Coalition on Wednesday morning prior to the conference. Space is limited. For further details and to reserve your spot now by emailing Mia Bolton at Mia@jocommunications.com.

Two key focal points of the conference are the growth of women and the casual urban bicyclist as market opportunities for bike and adventure tour operators, urban travel companies, state tourism boards, and City visitor bureaus from across the country. Luminaries from bike advocacy, the bike industry, and travel and tourism experts will offer the latest data, tools, techniques and inspiration, including keynote presentations by:

  • Opening keynote Tim Blumenthal Executive Director of People for Bikes “Bicycling 20/20: Increasing Rider Engagement; Growing Our Business”

  • Susan Lareau President of Velo Quebec “The Perspective on Bicycle Tourism from Quebec, Canada”

  • Closing keynote Andy Clarke President of the League of American Bicyclists on “How Do We Tie Everything Together?”

Attracting More Women to Bicycle Tours & Tourism an interactive panel will be presented at the conference on November 6th from 10:00 am to 11:15 am by four of Southern California’s female leaders in marketing and media outreach bringing more women to bicycling:

  • Kellie Morris of Long Beach is a certified bike education instructor and Pedallove.org creative team member

  • Elayne Fowler partner in San Diego based Phinelli Group and former Marketing Director for Electra Bicycles

  • Mia Bolton Assistant Account Executive of San Diego Mixte Communications and publicist for the San Diego County Bicycle Coalition.

  • Melissa Balmer of Long Beach is the Director of Women on Bikes California/Pedallove.org and Media Director for the California Bicycle Coalition.

The panel will be moderated by Mia Kohout CEO & Editor in Chief of the popular bike culture Momentum Magazine who Bicycle Retailer and Industry News named as one of the Top 50 Most Influential Women in the bicycle industry in January 2014. To learn more about the panelists please go to pedallove.org/pedal-love-webinars-events/.

Other panels focusing on opportunities in the new world of bicycle tourism are:

  • “Inspiring Communities to Embrace Bike Tourism-creating your own ‘bicycling capital’”

  • “Power of Storytelling-marketing the human interest in bicycling events”

  • “Why Urban Bicycle Tourism is growing so fast? What role does bike share play?”

  • “Beer and Bicycles - How does this combination contribute to bicycle tourism?”

A full schedule of presentations for the conference and online registration can be found at bicycletournetwork.org. Registration is $300 for the full conference and $125 for an all-day pass. Media passes for the conference are available upon request to Jerry Norquist jerry@cycleoregon.com.

Sponsors for the conference include People for Bikes, the League of American Bicyclists, Primal Cycling Apparel, Active Network, Adventure Cycling, OK’s Cascade Company, Int. Mountain Biking Association, Bicycle Ride Director’s Association of America, San Diego County Bicycle Coalition, and Ragbrai.

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About the Bicycle Touring Network

Bicycle Tour Network (BTN), formerly The National Bicycle Tour Directors Association (NBTDA) was formed over 20 years ago by a small core of ride directors for professional development, marketing and networking purposes.  It has grown to include more than 100 organizations that direct nearly 350 bicycle rides and tours across North America. The primary purpose of BTN is to bring together the directors, coordinators, and organizers of multi-day bicycle tours throughout North America, including Canada and Mexico, Europe, and Asia to share ideas, learn ways to improve their events and promote responsible cycling. Learn more at bicycltournetwork.com.

About Women on Bikes California/PedalLove.org

Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to elevate the voice, opportunity and impact for women in California's blooming bike culture through a diverse array of new media and traditional storytelling. An initiative of the California Bicycle Coalition Women on Bikes California marries active living advocacy for women with an ever evolving new media communications platform "Pedal Love" to share dynamic and compelling stories of how ordinary people are making extraordinary changes to their lives by bike. Our key focus is women - but men are welcome too. Learn more at www.pedallove.org.

For Immediate Release - Silicon Valley Bicycle Coalition’s “Bike to Shop” Day Launches with 90 Retail Participants Saturday May 17 in Celebration of National Bike Month

For Immediate Release

Date: May 13, 2013

Contact

Colin Heyne, Deputy Director

Silicon Valley Bicycle Coalition

Tel. (408) 464-5195

Email: colin@bikesiliconvalley.org

Re:  Silicon Valley Bicycle Coalition’s “Bike to Shop” Day Launches with 90 Retail Participants Saturday May 17 in Celebration of National Bike Month and the Opportunity to Support Your Local Economy by Bike

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Sacramento CA – In support and celebration of May as National Bike Month, and the growth of bicycling in our region, state and nation, Silicon Valley Bicycle Coalition (SVBC) is sponsoring “Bike to Shop Day” on Saturday May 17, 2014. 90 local shops throughout the Silicon Valley area including Brooks Brothers in the Stanford Shopping Center and Grocery Outlet in Redwood City have signed on to participate with special offers to entice people to get out to ride.

The day’s focus is to encourage people to find out how easy and fun it is to ride their bikes for shorter local trips, and highlight the growth of bicycling for errands and the positive “shop local” economic impact as bicyclists discover shopping in their own hometowns. A full range of shopping tours are available for those who would like to participate: a 3 mile kid-oriented family ride in Mountain View, 5 mile and 10 mile tours of San Jose's walk-friendly shopping districts, and a 50 mile ride spanning the full length of Silicon Valley, hosted by Cowgirl Bike Couriers.  For all of the details about “Bike to Shop Day” including participating stores, the group tours to join, and tips on how to best shop by bike can all be found at http://biketoshopday.org/. You can also follow the social media conversation with the hashtag #BiketoShop on both Twitter and Facebook.

We’ve worked hard to help cities in our area win funding for some very comfortable new bike facilities, from green and buffered bike lanes to bike parking corrals,” says Corinne Winter, president and executive director of Silicon Valley Bicycle Coalition. “SVBC is delighted to support this event, to show our local businesses that it helps the bottom line when customers can easily reach them by bike.”

The day was created by Janet Lafleur of Mountain View in collaboration with Silicon Valley Bicycle Coalition staff and volunteers, and is supported by the City of San Jose’s Office of Economic Development. The day also highlights the type of innovative events and outreach advocacy organizations across the state are creating that has helped California jump ten spots to #9 in bike friendliness in the League of American Bicyclists national ranking announced earlier this month.

The idea of creating an official “Bike to Shop Day” came to Lafleur after a frustrating experience at a City of Mountain View meeting on the redevelopment of a major shopping center. Lafleur spoke up, explaining that she regularly shopped at the center and with the expected growth of people visiting the center it would need improved bicycle access: bike lanes on the busy surrounding streets and a safer expressway crossing. A planning commissioner who commented afterward downplayed the importance of bike shoppers. He could imagine people biking to the proposed offices or movie theater, but not carrying groceries or other items home on their bikes, something Lafleur and many others in Silicon Valley do every week.

 “For the past 20 years, Bike to Work Day has achieved huge success motivating people to hop on bikes for their work commutes, including me. Now it’s time to do the same for their shopping and errand trips that are shorter and easier for most people than commuting to work,” says Lafleur. Shopping by bike allows me to make the most of my time and money by getting a little exercise while taking care of errands. Bike shoppers are great for local business: we buy from businesses that are closer to home, shop more frequently and do less traveling around for the best deal.” She has been envisioning the “Bike to Shop Day” concept for the past year with SVBC and hopes the day will become an annual, national event.

Media interested in interviewing Janet and other key “Bike to Work” participants should contact Colin Heyne, Deputy Director at Silicon Valley Bicycle Coalition: Tel. (408) 464-5195 or via email: colin@bikesiliconvalley.org. Learn more at http://biketoshopday.org/.

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About Janet Lafleur

Janet Lafleur is a marketing professional in the tech industry and blogs on bicycling on Bike Fun for the Mountain View Voice and for One Woman, Many Bicycles.  She is also member for the Women on Bikes California initiative and their website www.pedallove.org which is focused on how the bike can be a tool for optimism in the lives of women and elevating the female voice for active living advocacy – with a special focus on reaching out to the media. She will be collaborating with the Women on Bikes team and Silicon Valley Bicycle Coalition for the “Active Living Plugged In” new media, communications and leadership camp this fall in Silicon Valley. Learn more at www.pedallove.org.

About Silicon Valley Bicycle Coalition

Silicon Valley Bicycle Coalition promotes the bicycle for everyday use in Santa Clara and San Mateo Counties. We believe the bicycle is a powerful tool for creating healthy people, communities, and economies. Our goal is to see that 10% of all trips in our area are taken by bike by 2025. Learn more about us at http://bikesiliconvalley.org/.

About Women on Bikes California & Pedal Love

An initiative of the California Bicycle Coalition, the mission of Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries. Key to our strategy is elevating the voice of women passionate about bicycling via engaging storytelling and proactive media outreach through our “Pedal Love” project website and our series of “Active Living Plugged In” trainings. Learn more about us at www.PedalLove.org.

 

For Immediate Release - Who is SoCal's Most “Stylish by Bike?” Both Vintage and Modern Looks Invited to Compete at Bike Fest on Saturday May 3rd for Great Prizes!

Date: April 18, 2013

Contact: Melissa Balmer/Director Pedal Love/Women on Bikes California

Tel. (562) 221-9672 Email: Melissa@pedallove.org

Re:  Who is SoCal's Most “Stylish by Bike?” Both Vintage and Modern Looks Invited to Compete at Bike Fest on Saturday May 3rd for Great Prizes!

Note: Excellent print and web quality promotional images available upon request

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Long Beach CA – To celebrate May as National Bike Month the Downtown Long Beach Associate’s (DLBA) host their annual Bike Fest Saturday May 3rd from 2:00 pm to 11:00 pm. This year the event will be hosted in the charming historic East Village Arts District. One of the first four “Bike Friendly Business Districts” in the nation, the East Village is home to some of the city’s best modern and vintage apparel boutiques, the very popular City Grounds bike shop, and great wining and dining experiences.

This year Bike Fest celebrates Long Beach’s growing bike-friendliness with brand new fun such as the “Shoreline Crit” featuring Wolfpack Hustle, Gold Sprints by City Grounds and the 1897 Boutique, and a City Cross obstacle course created by Bikeable Communities. And of course the popular vendor village and not to miss “Beachwood & Friends” craft beer garden will be included!

For the bike-friendly hipsters and vintage aficionados Bike Fest will host the perfect showcase for their favorite bike + fashion ensembles to discover just who is SoCal's most “Stylish by Bike.” To both honor bicycling's passion for all things vintage and the hot modern urban bike scene Bike Fest will host prize winning categories for:

  • Eleven vintage bike trophy categories (judging on bikes only)
  • Best vintage bike + vintage inspired fashion look for her will win a European bike bell courtesy of Cycle Chic Republic
  • Best vintage bike + vintage inspired fashion look for him will win a great prize to be announced
  • Best modern "Streetstyle by Bike" bike + fashion look  for her - winner of this category receives a European bike bell courtesy of Cycle Chic Republic
  • Best modern "Streetstyle by Bike" bike + fashion look for him will win a custom leather belt from The Academy Long Beach
  • Grand prize vintage bike “People’s Choice” will win a new “Up Cycle Bag” courtesy of Yellow 108
  • Grand Prize Winner "Most Stylish by Bike" Female - both vintage and modern bikes & fashion looks can enter + wins a set of "Isn't She Lovely" panniers courtesy of Cycle Chic Republic.
  • Grand Prize Winner "Most Stylish by Bike" Male - both vintage and modern bikes & fashion looks can enter + wins a "Harrison" briefcase courtesy of Linus Bikes

But that’s not all of the ways to win! There are “hers” and “his” prizes for the girl and the guy who help get the word out about the contest to their friends and refer the most people to enter! Follow the social media conversation with the hashtags #BikeFestLBC, #VintagebyBike and #StylishbyBike and stay tuned for more details!

Here are the Stylish by Bike timeline contest details:

  • 2:00 pm registration opens - $5.00 per category, both cash and credit cards will be accepted
  • 2:30 pm "Vintage" bike and “Stylish by Bike” contestants parade through the open “Shoreline Crit” course
  • 3:00 pm bikes displayed on Linden Ave.
  • 5:00 pm judging
  • 6:00 pm winners announced from stage!

For more details on Bike Fest click here. For all of the details on the “Stylish by Bike” contests please go to: http://www.pedallove.org/events-stylish-by-bike-at-bike-fest-2014/ or call “Stylish by Bike” contest coordinator Melissa Balmer at (562) 612-0197 cell (562) 221-9672 or email Melissa@pedallove.org.

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About the DLBA

The Downtown Long Beach Associates is a non-profit organization operating on behalf of the property owners and tenants of the Business Improvement District. It is dedicated to the management, marketing, security, maintenance, advocacy, and economic and community development of the assessment districts in cooperation with the City of Long Beach and the private sector. For additional information, please see www.downtownlongbeach.org.

About Women on Bikes California & Pedal Love

An initiative of the California Bicycle Coalition, the mission of Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries. Key to our strategy is elevating the voice of women passionate about bicycling via engaging storytelling and proactive media outreach through our “Pedal Love” project website and our series of “Active Living Plugged In” trainings. Learn more about us at www.PedalLove.org.

For Immediate Release - The Silicon Valley Bicycle Coalition Launches “Bike to Shop” Day Saturday May 17 in Celebration of National Bike Month and the Opportunity to Support Your Local Economy by Bike

Date: April 17, 2013

Contact: Colin Heyne/Deputy Director - Silicon Valley Bicycle Coalition

Tel. (408) 464-5195 Email: colin@bikesiliconvalley.org

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Sacramento CA – In support and celebration of May as National Bike Month and the growth of bicycling in our region, state and nation, Silicon Valley Bicycle Coalition (SVBC) is sponsoring “Bike to Shop Day” on May 17, 2014. Over sixty local shops throughout the Silicon Valley area have already signed up to participate with special offers. The day’s focus is to encourage people to ride their bikes for shorter local trips, and highlight the growth of bicycling for errands and the “shop local” economic impact as bicyclists discover shopping in their own hometowns. The day was created by Janet Lafleur of Mountain View in collaboration with Silicon Valley Bicycle Coalition staff and volunteers, and is supported by the City of San Jose’s Office of Economic Development.

For those who would like to participate in “Bike to Shop Day” the information, participating stores, and tips on how to best shop by bike can all be found at http://biketoshopday.org/. You can also follow the social media conversation with the hashtag #BiketoShop on both Twitter and Facebook.

We’ve worked hard to help cities in our area win funding for some very comfortable new bike facilities, from green and buffered bike lanes to bike parking corrals,” says Corinne Winter, president and executive director of Silicon Valley Bicycle Coalition. “SVBC is delighted to support this event, to show our local businesses that it helps the bottom line when customers can reach them by bike.”

The idea of creating an official “Bike to Shop Day” came to Lafleur after a frustrating experience at a City of Mountain View meeting on the redevelopment of a major shopping center. Lafleur spoke up, explaining that she regularly shops at the center and with the expected growth of people visiting the center it would need improved bicycle access to the center: bike lanes on the busy surrounding streets and a safer expressway crossing. A planning commissioner who commented afterward downplayed the importance of bike shoppers. He could imagine people biking to the proposed offices or to the proposed movie theater, but not carrying groceries or other items home on their bikes, something Lafleur and many others in Silicon Valley do every week.

 “For the past 20 years, Bike to Work Day has achieved huge success motivating people to hop on bikes for their work commutes, including me. Now it’s time to do the same for their shopping and errand trips that are shorter and easier for most people than commuting to work.”  Says Lafleur. “Shopping by bike allows me to make the most of my time and money by getting a little exercise while taking care of errands. Bike shoppers are great for local business: we buy from businesses that are closer to home, shop more frequently and do less traveling around for the best deal.” She has been envisioning the “Bike to Shop Day” concept for the past year with the SVBC and hopes the day will become an annual, national event.

Media interested in interviewing Janet and other key “Bike to Work” participants should contact Colin Heyne/Deputy Director Silicon Valley Bicycle Coalition Tel. (408) 464-5195  or via Email colin@bikesiliconvalley.org. Learn more at http://biketoshopday.org/.

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About Janet Lafleur

Janet Lafleur is a marketing professional in the tech industry and blogs on bicycling on Bike Fun for the Mountain View Voice and for One Woman, Many Bicycles.  She is also member for the Women on Bikes California initiative and their website www.pedallove.org which is focused on how the bike can be a tool for optimism in the lives of women and elevating the female voice for active living advocacy – with a special focus on reaching out to the media. She will be collaborating with the Women on Bikes team and Silicon Valley Bicycle Coalition for the “Active Living Plugged In” new media, communications and leadership camp this fall in Silicon Valley. Learn more at www.pedallove.org.

About Silicon Valley Bicycle Coalition

Silicon Valley Bicycle Coalition promotes the bicycle for everyday use in Santa Clara and San Mateo Counties. We believe the bicycle is a powerful tool for creating healthy people, communities, and economies. Our goal is to see that 10% of all trips in our area are taken by bike by 2025. Learn more about us at http://bikesiliconvalley.org/.

About Women on Bikes California & Pedal Love

An initiative of the California Bicycle Coalition, the mission of Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries. Key to our strategy is elevating the voice of women passionate about bicycling via engaging storytelling and proactive media outreach through our “Pedal Love” project website and our series of “Active Living Plugged In” trainings. Learn more about us at www.PedalLove.org.

 

 

 

For Immediate Release - Lt. Governor Gavin Newsom in San Diego speaking on “The Next Election Cycle-By Bike” Panel at the American Association of Political Consultants Conference April 3, 2014

Date: April 1, 2014

Contact: Melissa Balmer/Director Pedal Love/Women on Bikes California

Tel(562) 221-9672 Email: Melissa@pedallove.org

Re: California's Lt. Governor Gavin Newsom in San Diego Speaking on “The Next Election Cycle-By Bike” Panel at the American Association of Political Consultants Conference Thursday April 3, 2014

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Sacramento CA – The surprising emergence of the political power of the urban bicyclist will be a hot conversation topic at the AAPC 2014 Annual Pollie Awards & Conferencer this Thursday April 3rd in San Diego.  

California’s own Lt. Governor Gavin Newsom will be speaking as member of a panel discussion of bike advocacy superstars entitled “The Next Election Cycle-By Bike!” The panel will be held at 11:00 am at the Manchester Grand Hyatt in San Diego. To request a media pass for this panel please contact Alana Joyce (703) 245-8021 or e-mail: ajoyce@theaapc.org. Media interested in speaking with any of the panelists prior to the panel should get in touch with Melissa Balmer at (562) 221-9672 or e-mail: Melissa@pedallove.org.

"There's no better way to reduce greenhouse gas emissions caused by short car trips than to retrofit our hearts and minds, cities and suburbs to support active transportation. Car-lite lifestyles using walking, bicycling and transit are simply the way to a smarter, healthier future.“ Lt. Governor Gavin Newsom

Panelists also include, People for Bikes  Jenn Dice, the Vice President of Government Relations, San Francisco Bicycle Coalition Executive Director Leah ShahumCalifornia Bicycle Coalition Vice-Chairman Charlie Gandy, and The Bike Guy San Diego Ed Clancy.

The panel will discuss how bicyclists are emerging as an interest group worth targeting. They are bi-partisan, organized, social media oriented, environmentally friendly, politically motivated and a growing crowd, especially among Millennials in all ethnic groups. Nationally, there are over 200 state and local bike advocacy organizations waiting to be activated by savvy candidates. This session will outline the cycling community demographics, their key issues, and provide strategies to effectively engage them in the next election cycle.

Key to this rise in bicyclists’ political power? Women. Women who want safer, smarter, greener, more economically vibrant streets in our cities. This groundbreaking and informative panel will give attendees a view from the city, state and national perspectives.

Jenn Dice, the Vice President of Government Relations of the nationally focused organization PeopleForBikes, will be reporting on the impressive increase in the number of cities turning to bicycles to create more livable cities and downtowns, which attracts jobs and grows the economy. Recent growth in the number of Americans biking and walking has led to many communities calling for more and better infrastructure to accommodate this growth. The explosion of bike sharing systems has also been part of the public discussion of generating business and bringing top job prospects to communities across the country. To learn more about this trend, read their recent blog post: http://www.peopleforbikes.org/blog/entry/bike-share-and-protected-lanes-boost-bike-diversity-in-nyc and download a copy of the new report “Protected Bike Lanes Mean Business” by People for Bikes and the Alliance for Biking and Walking.

Leah Shahum has been the Executive Director of the San Francisco Bicycle Coalition since 2002, and serves on the Alliance for Biking and Walking’s national board of directors. Under Shahum’s leadership, the SF Bicycle Coalition has grown to one of the largest and most powerful advocacy groups in the country. Shahum oversees the organization's 501C3 and 501C4 work, which allows the organization to make political endorsements. In her tenure, San Francisco has become one of the top rated cities for bicycling. Thanks to her leadership, the number of people biking in San Francisco has doubled in just the last five years, protected bikeways were added across the city, and parts of San Francisco now boast 15% or more mode share by bike.  

Further information on what you’ll learn at the panel can be found in top national bike advocate and California Bicycle Coalition Vice-Chairman Charlie Gandy’s recent blog post “Women & the All Powerful Bike Lobby”  at PedalLove.org. For further details on the conference please go to: http://www.theaapc.org/

This panel was made possible by People for Bikes, the San Diego Association of Realtors, the National Association of Realtors, the California Bicycle Coalition and Women on Bikes California/Pedal Love.

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About the 2014 AAPC Pollie Awards & Conference
As the leading industry event heading into the midterm elections, the 2014 AAPC Pollie Awards & Conference will feature cutting-edge programming on key industry trends, including the Hispanic influence on American politics, changing media landscape, the science of voter behavior, and the role of political professionals in promoting civil discourse.

Widely recognized as the must-attend event for political consultants, media buyers, public affairs specialists, suppliers, industry leaders and journalists, the 2014 AAPC Pollie Awards & Conference will take place in San Diego, CA April 2-4, 2014.  More than 500 political professionals will take advantage of the Conference’s programming, designed to empower attendees to leverage the latest techniques in campaign strategy and management, including four general sessions on the most important topics in electoral politics and public affairs, more than 40 companies exhibiting in the Expo and countless opportunities for networking with peers. For details, visit www.theaapc.org

About AAPC

Founded in 1969, the AAPC is a multi-partisan organization of political and public affairs professionals dedicated to improving democracy. The AAPC has over 1,250 members hailing from all corners of the globe.  It is the largest association of political and public affairs professionals in the world. For more information, see www.theaapc.org.

About People for Bikes

By connecting the bicycle industry and millions of individual riders, we generate political clout that secures a seat at the congressional table for people who benefit from bikes. Through these efforts, federal investment in bicycling has quadrupled since we've been on the scene in 1999.

We provide a unified front for advocating for bicycling on a national level, a strategic center to ensure collaboration between each piece in the bicycling movement, and the ability to support local efforts through our financial, community and communication resources. Find out more: www.peopleforbikes.org/

About the California Bicycle Coalition

The mission of CalBike is to enable more people to bicycle, creating safer, healthier and more prosperous communities for all. Our goal is to double the amount of bicycling in the Golden State by 2017 and triple it by 2020. Learn more about us at www.calbike.org.

About Women on Bikes California/Pedal Love

An initiative of the California Bicycle Coalition, the mission of Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries. Key to our strategy is elevating the voice of women passionate about bicycling via storytelling on our website Pedal Love, and our “Active Living Plugged In” new media, communications and leadership training campaign to cultivate and activate 500 new voices for active living. Learn more about us at www.PedalLove.org.

 

 

 

 

 

For Immediate Release - Women on Bikes California Launches the Groundbreaking “Active Living Plugged In” Training Camp to Cultivate 500 Spokespeople for a "Civil Streets Conversation for California"

From: Melissa Balmer - Director Women on Bikes California/PedalLove.org t. (562) 221-9672 email: Meliss@pedallove.org

Note: Excellent images available upon request

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Long Beach CA – Three of the major challenges facing Californians today are; the sedentary diseases (diabetes, heart disease, obesity, colon and breast cancers), economic uncertainty, and the rising cost burden of car ownership. Ordinary Californians are responding by making remarkable changes to their lives by switching to “car light” or “car free” lifestyles by incorporating biking, walking and taking public transportation. What’s missing to help this positive trend become a true culture shift however, is a dynamic and ongoing “Civil Streets Conversation for California.”

Enter Women on Bikes California’s (WobCal) Active Living Plugged ” training camps to teach 500 people - mostly women and those from underserved communities - across the state over the next three years to become masterful spokespeople for this much needed conversation. The first of these new media, communications and leadership labs will be held March 15 and 16 in downtown Los Angeles in collaboration with the Los Angeles County Bicycle Coalition, Bikeable Communities and Carmichael U.S.A. which is donating a pair of beautiful panniers for the trainee who wins as best overall presenter at the camp. There are just 20 spots still available but they will go quickly. Please register online here: http://www.pedallove.org/active-living-plugged-in-la/.

Each lab will host a maximum of 35 trainees for a day and a half intensive “hands on” and very collaborative training that will give attendees measurably improved skills in:

  • Delivering engaging live presentations

  • Creating a powerful political presence via leadership and community organizing skills

  • Artfully employing new media skills and social media outreach tools in smart ways to expand and motivate audiences.

  • Successfully creating relationships and credibility with a broad array of media professionals to become a valued source.

To illustrate the opportunities of a focused social and traditional media outreach strategy the WobCal initiative in just two and a half years, it’s creative team, trainers and events have been featured in American Bicyclist (multiple), Apparel News, Atlantic Cities, Bicycling Magazine, Bicycling Retailer, CNN Blogs, The Gazettes (multiple), Gizmondo.com, KABC News, KCAL 9 News, KPFK’s Bike Talk, KPCC's Air Talk, LA Observed, Los Angeles Magazine, The LBPost.com (multiple), Longbeachize.com, The Los Angeles Times, Momentum Magazine (multiple), O.C. Weekly, The Press Telegram (multiple), Refinery 29, Streetsblog L.A. and more.

Three inspiring examples of women making extraordinary changes to their lives by bike, who will be participating in the training, are Maria Sipin 28, who writes the “License to Ride” blog for WobCal’s website www.Pedallove.org, Kellie Morris 60, who writes the “We All Ride Bikes” blog for WobCal, and  and Henriette Alamillo 27 who is a volunteer coordinator for L.A.’s very popular CicLAvia events. Both Sipin and Alamillo represent the “experience versus ownership” driven Millennials, a growing number of young people who find that using public transportation and bicycling are more appealing and sustainable than car ownership.

Sipin is a community health professional who relocated to downtown Los Angeles from East San Gabriel Valley in order to make time for doing things she loves by reducing her daily two-hour commute to a quick bus/rail and bike ride to work at Children’s Hospital Los Angeles. She bikes for transportation and to new and familiar places to eat, shop and complete other daily activities such as errands and spending time with friends.

Sipin is the co-host of the new #Womentalkbikes segment of the new Pedal Love show on KPFK's Bike Talk. She will also represent WoBCal/Pedal Love at the upcoming National Bike Summit and Women Bike Forum in Washington D.C. on March 3rd as well as share her social media expertise on a special pre event media training this Sunday. Learn more about Maria here: http://www.pedallove.org/womentalkbikes-on-biketalk/

Alamillo realized that she wouldn’t be able to both own a car and go to college. She decided to invest in a bike instead. The healthy benefit? She lost 50 lbs. by biking/commuting from her home in Southeast L.A. (Florence) to college on the West Side. Alamillo has also found a close knit group of friends and support for her car free life, as well as bright career future by being a volunteer coordinator for L.A.’s popular CicLAvia events.

Kellie Morris is a wife, mother, grandmother and former IT executive who moved to North Long Beach in 2008 when she and her husband downsized. Kellie’s work life had come to a halt with the onset of the autoimmune disease Connective Tissue Disorder. She has regained much of her health by revolutionizing her eating habits and returning to her love of bicycling – but this time rather than focus on it as an athlete for training she decided to use her bike as her main form of transportation and loves nothing more than teaching others to do the same.

All three women have also become certified bicycling education instructors via a scholarship from the WobCal initiative and now teach throughout greater L.A.

The price to attend this inaugural training is just $100 for private citizens and advocates working with and for non-profits, and $200 for active living professionals and bike industry, health,and  transit professionals – if purchased by 3/3 at 6:00 pm: http://www.pedallove.org/active-living-plugged-in-la/. Further trainings are scheduled for Silicon Valley in collaboration with the Silicon Valley Bicycle Coalition April 5 & 6th, and in Long Beach in collaboration with Bikeable Communities, Longbeachize.com and interTrend Communications July 19 20.

This training campaign was created by Women on Bikes California Director Melissa Balmer in collaboration with Charlie Gandy the Vice Chair of the California Bicycle Coalition - which WoBCal is an initiative of. Once Active Living Plugged In participants have completed their training they will begin collaborating with both WobCal and Calbike for ongoing new media storytelling, live events and media outreach to catalyze this “Civil Streets Conversation for California.” For more information, including very attractive sponsorship opportunities, please contact Melissa Balmer at (562) 221-9672 or via email at Melissa@pedallove.org. To learn more about the Women on Bikes

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About the Active Living Plugged In Lead Trainers

Melissa Balmer is a writer, speaker, and media relations specialist Melissa's mission is to bring the connecting power of storytelling to showcase the bike as a tool for optimism. Her active living projects include being a creative team member for Bike Long Beach’s “Share Our Streets” multi-media information campaign, 2012 Host Facilitator and Media Coordinator for the 2012 Pro Walk/Pro Bike: Pro Place Conference, and 2013 Summit Coordinator for the California by Bike Summit. Melissa serves on the national Women Bike “Marketing & Media” committee for the League of American Bicyclists.

Charlie Gandy is a nationally recognized expert in bicycle and pedestrian advocacy, Charlie is a popular consultant and speaker known for sparking innovation. Charlie founded Bike Texas, created the Thunderhead Alliance retreat for biking and walking advocates, and the Bike Friendly Business Districts program in collaboration with Bike Long Beach. As a program facilitator he has organized trainings in all fifty states and played a role in launching more than 30 biking and walking advocacy organizations around the U.S. Charlie has recently been featured on the cover of the OC Weekly, on KPCC’s Air Talk and in the Los Angeles Times  for his leadership in bike advocacy.

Allan Crawford is the former Bicycle Coordinator for the City of Long Beach, he is an active volunteer for the bicycle advocacy organization Bikeable Communities. Allan is an accomplished videographer and professional photographer. His images appear throughout Pedallove.org and appeared on the cover of American Bicyclist, Momentum Magazine, Road Magazine, and in Bicycling Magazine, The Press Telegram, The Long Beach Register and more. His images and videos are also used frequently by statewide and national advocacy organizations such as the League of American Bicyclists.

About Women on Bikes California

An initiative of the California Bicycle Coalition, the mission of Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries with emotionally engaging storytelling and proactive media outreach as key to our strategy. Learn more about us at www.PedalLove.org.

About the California Bicycle Coalition

The mission of CalBike is to enable more people to bicycle, creating safer, healthier and more prosperous communities for all. Our goal is to double the amount of bicycling in the Golden State by 2017 and triple it by 2020. Learn more about us at www.calbike.org.

Fall in Love with Bicycling for Valentine’s Day with These 10 Smart Stylish & Passionate Women as Your Pedal Love Ambassadors

Contact: Melissa Balmer

Director Pedal Love/Women on Bikes California

Tel. (562) 221-9672

Email:

Note: Beautiful images are available for both web and print. See examples here!

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Long Beach CA – This year put a fun, healthy new twist on Valentine’s Day by falling in love with the perfect tool for chic urban optimism – the bike! Our talented tour guides will assist you in discovering urban California anew via two wheels all at www.pedallove.org where we celebrate the joy and opportunities of life by bike.

Sample the Joy & Health of Life by Bike

With city traffic congestion, the high cost of owning a car, and the growing sedentary disease pandemic of obesity, diabetes and heart disease these savvy woman have decided to get around in style on their own steam:

Charis Hill – Sacramento’s newest fashion model is a dedicated bike advocate and the support services coordinator for the Sacramento Area Bicycle Advocates. She commutes daily by bike, deals bravely with a rare and challenging form of Arthritis, and writes our “Movement is Crucial” blog column.

Janet Lafleur – Mountain View based marketing and communications strategist, commutes via bike + train daily, is our “One Woman. Many Bikes” blogger. She also writes her own blog by the same name, a “Bike Fun” blog column for the Mountain View Voice and has a romantic “date by bike” every Friday by bike with her husband Dick.

Jennifer Tetrick - Brentwood based Tetrick is a communications consultant focused on sustainability, an aspiring fitness model and professional triathlete who loves all forms of bicycling. She writes our "Athletic by Bike" blog column.

Kellie Morris – Long Beach based certified bicycle instructor and former IT executive Morris teaches bike education in greater L.A., shares a car with her husband, deals successfully with a challenging autoimmune disorder, and writes our “We All Ride Bikes” blog column.

Lisa Beth Anderson - Long Beach based Anderson is a talented photographer who has photographed many of the Pedal Love team, and recently Leah Shahum the Executive Director of the San Francisco Bicycle Coalition and Rene Rivera the Executive Director of the East Bay Bicycle Coalition for CalBike + Pedal Love. Find her portfolio at www.lbanderson.com.

Machiko Yasuda – L.A. based journalist and tech passionista has written for L.A. Youth, Washington Post, Ventura County Star, California Apparel News and 89.3 KPCC commutes daily by bike, is a certified bicycling instructor teaching throughout Southern California, writes our “Critical Sass” blog column and likes to climb rocks and reach books when she’s not on her bike.

Maria Sipin – Downtown L.A. based Sipin is a youth health advocate and social media guru who collaborates with Children’s Hospital Los Angeles and lives car free. She’s a certified bicycle instructor, an advisory board member for MultiCultural Communities for Mobility, writes our “License to Ride” blog column, and loves to go on foodie tours and other adventures by bike.

Melissa Balmer - Pedal Love/Women on Bikes Director Balmer writes both the "Mindfulness + the Bike" and "Why Style Matters" blogs for Pedal Love. She just received a Linus dutchie town bike for her 50 birthday and rides it everywhere for appointments, errands and exercise.

Melissa Ott - Santa Cruz based Ott is finishing her last year as an undergraduate at UC Santa Cruz and is involved in a bicycle internship, and sustainability projects. She blogs on her own at GreenGal and her first piece for Pedal Love is a "Bike Love" blog about how she met her boyfriend Brenden.

Shelby Sanchez – Long Beach based Sanchez is a single mom and the founder of Dream Inspired Design who totes her two young daughters all over town by cargo bike. A devout believer in greener more mindful living she writes out “Visionary Cargo Bike Mom” blog.

About Pedal Love and Women on Bikes California

Women on Bikes California marries active living advocacy for women with an ever evolving new media communications platform www.PedalLove.org to share dynamic and compelling stories of how ordinary people are making extraordinary changes to their lives by bike.

We focus on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries.

Coming Up! Active Living Plugged In New Media Communications + Leadership Labs

This innovative campaign will both train and organize 500 diverse new ambassadors and spokespeople across California as a dynamic new voice for bicycling and active living over the next three years. The trainings will be via intense day and a half sessions for up to 25 people at each lab. The emphasis will be on elevating the voice of women and those from under represented communities.

Active Living Plugged In trainees will gain measurably improved skills in leadership, public speaking, social media and traditional media strategy to successfully engage their communities, cities, political leaders, regions and the media in a "Civil Streets Conversation"  for California. The first three Active Living Plugged In labs for 2014 are scheduled for:

1) Los Angeles Sat/Sun March 15/16 in collaboration with the Los Angeles Bicycle Coalition 2) Silicon Valley Sat/Sun April 5/6 in collaboration with the Silicon Valley Bicycle Coalition  and 3) Long Beach Sat/Sun July 19/20 in collaboration with Longbeachize.com and Intertrend Communications.

To find out more please go to http://www.pedallove.org/active-living-plugged-in/ or email Melissa Balmer at Melissa@pedallove.org or call her at (562) 612-0197 or via cell at (562) 221-9672.

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For Immediate Release - 6 Compelling Young Women You Need to Know as the Pedal Love Project Launches to Celebrate the Captivating Story of California’s Blooming Bike Culture

Media Contact: Melissa Balmer

Director of PedalLove.org/Women on Bikes California Initiative

Cell (562) 221-9672 Email: Melissa@calbike.org

Re: 6 Compelling Young Women You Need to Know as the Pedal Love Project Launches to Celebrate the Captivating Story of California’s Blooming Bike Culture

Note: Print quality images available upon request. Please don't pick up any web images from our site without credited both model and photographer

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Long Beach  CA -  The brand new statewide Women on Bikes California initiative of the California Bicycle Coalition has launched The Pedal Love Project on Indiegogo.com to raise $10,000 in creative seed funding this November to help capture and share in compelling images, blogs and video “ordinary people doing extraordinary things by bike.” While men are certainly welcomed and included, the focus is on elevating the female voice of the growing and dynamic bike culture across California. Fun donation perks include beautiful “Pedal Love” logo $1 stickers, $5 spoke cards, $15 Valentines, $40 t-shirts, a party, an opportunity to sponsor blogs, photo essays and even their first “Pedal Love” video. Find it all now at: http://igg.me/at/PedalLoveProject/x/278476

The Pedal Love Project has already raised $4,320 of its $10,000 goal for November and more importantly, has already begun pulling together a talented and diverse team to collect, create and share stories from across the state. The new initiative is especially proud of the charismatic and dedicated young millennial women participating in Pedal Love - six dynamic young women you need to meet:

 

  • Charis Hill based in Sacramento - writes the “Movement is Crucial” blog column, is the support services coordinator for the Sacramento Area Bicycle Advocates, and has been recently diagnosed with the severe form of arthritis called Ankylosing Spondylitis (the pain from which she has been challenged with since the age of 13).
  • Lisa Beth Anderson based in Long Beach - a photographer and videographer, she is a world traveler using her skills to highlight nonprofit organizations and individuals working to make the world a safer, more beautiful, and better-loved place. She has recently photographed several of the Pedal Love team for the www.PedalLove.org website and portraits for upcoming interviews.
  • Maria Sipin based in Los Angeles - writes the “License to Ride” blog column and is a social media specialist who collaborates with Children’s Hospital Los Angeles to develop life skills workshops supporting youth interests.
  • Machiko Yasuda based in Los Angeles - writes the “Critical Sass” blog column, decided to start bike commuting because she was too scared to get a driver’s license. A journalist by trade, she has written for L.A. Youth, Washington Post, Ventura County Star, California Apparel News and 89.3 KPCC.
  • Jennifer Tetrick based in Brentwood - writes the “Athletic by Bike” blog column, freelance communications specialist focused on green minded organizations, she is passionate about bringing more athletic women into bike advocacy.
  • Shelby Sanchez based in Long Beach - writes the “Visionary Cargo Bike Mom,” as both a single Mother, and marketing entrepreneur, she is making daily changes to embody new ways of being in support of a more harmonious earth for future generations.

With fun donation perks like “Pedal Love” stickers at $1, spokescards at $5, and t-shirts at $40, as well as asks that help sponsor photo shoots, blogs and the first “Pedal Love” video, the project has for every budget and interest level.  This creative seed campaign is the first step in a $40,000 fundraising campaign that will complete by March 31, 2014. The Pedal Love Project will

About Women on Bikes California

An initiative of the statewide California Bicycle Coalition, Women on Bikes California was officially launched at the California by Bike summit in Oakland this past November 7-10th.  The mission of Women on Bikes California to focus on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries. Find out more at www.PedalLove.org. The Pedal Love website and Pedal Love Project launch have been supported by interTrend Communications and shebeest.

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The History of Women on Bikes California

Women on Bikes California grew out of the Women on Bikes SoCal project launched in Long Beach California in September of 2011 under the Long Beach based bicycle advocacy group Bikeable Communities. Women on Bikes SoCal’s advocacy efforts, its creative team, and original photography, were featured in a variety of media including American Bicyclist, Bicycle Retailer, Bicycling Magazine, CNN Blogs, Grunion Gazettes, KABC Channel 7 news, KCAL 9 News, LA Observed, Los Angeles Magazine, Momentum Magazine, The Press Telegram, Refinery 29 and more.

 

For Immediate Release

Date: October 22, 2013

Media Contact: Melissa Balmer

California by Bike Summit Coordinator/Director Women on Bikes California Initiative

Tel. (562) 612-0197 Cell (562) 221-9672

Email: Melissa@calbike.org

Re: California by Bike Summit Launches the Women on Bikes California Initiative and Showcases Why Women are Crucial to Mainstreaming the Bike

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Sacramento CA -  The California Bicycle Coalition’s California by Bike Summit this November 7-10 in Oakland will highlight the important role of women in mainstreaming the bike, not only in California but across the nation, by announcing the creation of the Women on Bikes California initiative. Further to the cause, women key to both the nation and California’s growth in bike friendliness will participate in the summit including:

  • Carolyn Szczepanski, Director of Communications and founder of Women Bike program at the League of American Bicyclists

  • Deb Hubsmith, Founder and Director of the Safe Routes to School National Partnership

  • Alexis Lantz, Chair of the Board of the California Bicycle Coalition

  • Renee Rivera, Executive Director of the East Bay Bicycle Coalition

  • Leah Shahum, Executive Director of the San Francisco Bicycle Coalition

Carolyn Szczepanski will announce the new Women on Bikes California initiative on Friday morning with the project director Melissa Balmer who is expanding her successful Women on Bikes SoCal project launched in September of 2011 from Long Beach.

“We simply cannot mainstream bicycling in the U.S. if we fail to engage 50 percent of the population," says Carolyn Szczepanski "Fortunately, there’s tremendous interest and energy among women to tap into the benefits of bicycling and lead the movement in new, innovative and impactful ways. Our groundbreaking national WomenBike program and the ‘Women on a Roll’ report we recently published grew out of a clear recognition that female riders and consumers are a game changer for the bike movement and bike market and was further. The California Bicycle Coalition is at the leading edge of this exciting revolution with the launch of Women on BIkes California.”

The new Women on Bikes California initiative will focus on two goals of CalBike’s plan to triple bicycling by 2020: 2) mainstreaming bicycling in California culture; and 2) supporting the development of complete bikeway networks that conveniently connect people to their destinations with safe routes protected from high-speed car traffic.

The initiative will bring a creative twist to mainstreaming bicycling with a storytelling approach highlighted in their new website www.pedallove.org. Personally engaging stories, captivating original photography, photo essays, and an upcoming series of “Pedal Love” videos will showcase the bike as a tool for optimism and illustrate how ordinary Californians are making extraordinary changes to their lives by bike. The growing array of voices on the site already features eight talented women from diverse backgrounds ranging from age 25 to 60.

“Something is very wrong if men are able to avail themselves of bicycling for transportation at a rate three times that of women.” Says Dave Snyder, Executive Director of the California Bicycle Coalition. “The Women on Bikes California initiative will help to close that gender gap and create widespread recognition that bicycling is good for us as individuals, for our families, and communities for reasons of health, economy, convenience and happiness. This will help all Californians embrace bicycling as part of our culture and our goal of tripling bicycling in California by 2020.”

To raise the skill sets, visibility and connectivity of women passionate about being on the forefront of the active living conversation, Women on Bikes California will host a series of new media + leadership trainings called “Active Living Plugged In.” These new trainings are focused at cultivating the talent pool and opportunity for women looking to excel as champion communicators and leaders of active living in California in the new media age. The trainings will also hope to spark cross collaboration opportunities for innovative projects, programs and strategies with California’s bike industry, other active living industries, health, technology, tourism, entertainment and design fields. The the first two trainings are slated for Long Beach and Silicon Valley within the first half of 2014.

The History of Women on Bikes California

Women on Bikes California grew out Women on Bikes SoCal project launched in September of 2011 under the Long Beach based bicycle advocacy group Bikeable Communities. Women on Bikes SoCal hosted the very first “female only” bicycle instructor training scholarship for women utilizing the League of American Bicyclists program. Women on Bikes SoCal’s advocacy efforts, its creative team and original photography were featured in a variety of media including Bicycle Retailer, Bicycling Magazine, CNN Blogs, KABC Channel 7 news, KCAL 9 News, LA Observed, Los Angeles Magazine, Momentum Magazine, The Press Telegram, Refinery 29 and more. To learn more go to www.pedallove.org.

Sponsors for the California by Bike summit include: The City of Oakland, Bay Area Bikes, Dero, Caltrans, Bay Area Council, Bay Area Air Quality Management District, Currie Technologies/IZIP eBikes, Tern Folding Bicycles,  Metropolitan Transportation Commission, Smith Tech USA, The Traffic Safety Coalition, Moved by Bikes, AAA Northern California, the Auto Club of Southern California, the City of Alameda, AGI Capital, Alta Planning + Design, and Sierra Nevada. Women on Bikes California’s launch of the new PedalLove.org website is supported by the award winning interTrend Communications and shebeest. For further information please contact Melissa Balmer at (562) 612-0197 Cell (562) 221-9672 or via email at Melissa@calbike.org.

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About the California Bicycle Coalition

We enable more people to bicycle for safer, healthier and more prosperous communities for all. We envision a future California where millions of people ride bikes every day on networks of safe streets and paths connecting every destination, where people of all ages and abilities enjoy the health and happiness that comes from bicycling. We see a stronger economy thanks to less automobile dependence, and safer streets where traffic injuries are less common and less severe and fatalities are rare. California will be a national model for sustainable transportation. Our goal is to double the amount of bicycling in the Golden State by 2017 and triple it by 2020. Learn more at www.calbike.org.