For Immediate Release - 6 Compelling Young Women You Need to Know as the Pedal Love Project Launches to Celebrate the Captivating Story of California’s Blooming Bike Culture

Media Contact: Melissa Balmer

Director of on Bikes California Initiative

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Re: 6 Compelling Young Women You Need to Know as the Pedal Love Project Launches to Celebrate the Captivating Story of California’s Blooming Bike Culture

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Long Beach  CA -  The brand new statewide Women on Bikes California initiative of the California Bicycle Coalition has launched The Pedal Love Project on to raise $10,000 in creative seed funding this November to help capture and share in compelling images, blogs and video “ordinary people doing extraordinary things by bike.” While men are certainly welcomed and included, the focus is on elevating the female voice of the growing and dynamic bike culture across California. Fun donation perks include beautiful “Pedal Love” logo $1 stickers, $5 spoke cards, $15 Valentines, $40 t-shirts, a party, an opportunity to sponsor blogs, photo essays and even their first “Pedal Love” video. Find it all now at:

The Pedal Love Project has already raised $4,320 of its $10,000 goal for November and more importantly, has already begun pulling together a talented and diverse team to collect, create and share stories from across the state. The new initiative is especially proud of the charismatic and dedicated young millennial women participating in Pedal Love - six dynamic young women you need to meet:


  • Charis Hill based in Sacramento - writes the “Movement is Crucial” blog column, is the support services coordinator for the Sacramento Area Bicycle Advocates, and has been recently diagnosed with the severe form of arthritis called Ankylosing Spondylitis (the pain from which she has been challenged with since the age of 13).
  • Lisa Beth Anderson based in Long Beach - a photographer and videographer, she is a world traveler using her skills to highlight nonprofit organizations and individuals working to make the world a safer, more beautiful, and better-loved place. She has recently photographed several of the Pedal Love team for the website and portraits for upcoming interviews.
  • Maria Sipin based in Los Angeles - writes the “License to Ride” blog column and is a social media specialist who collaborates with Children’s Hospital Los Angeles to develop life skills workshops supporting youth interests.
  • Machiko Yasuda based in Los Angeles - writes the “Critical Sass” blog column, decided to start bike commuting because she was too scared to get a driver’s license. A journalist by trade, she has written for L.A. Youth, Washington Post, Ventura County Star, California Apparel News and 89.3 KPCC.
  • Jennifer Tetrick based in Brentwood - writes the “Athletic by Bike” blog column, freelance communications specialist focused on green minded organizations, she is passionate about bringing more athletic women into bike advocacy.
  • Shelby Sanchez based in Long Beach - writes the “Visionary Cargo Bike Mom,” as both a single Mother, and marketing entrepreneur, she is making daily changes to embody new ways of being in support of a more harmonious earth for future generations.

With fun donation perks like “Pedal Love” stickers at $1, spokescards at $5, and t-shirts at $40, as well as asks that help sponsor photo shoots, blogs and the first “Pedal Love” video, the project has for every budget and interest level.  This creative seed campaign is the first step in a $40,000 fundraising campaign that will complete by March 31, 2014. The Pedal Love Project will

About Women on Bikes California

An initiative of the statewide California Bicycle Coalition, Women on Bikes California was officially launched at the California by Bike summit in Oakland this past November 7-10th.  The mission of Women on Bikes California to focus on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries. Find out more at The Pedal Love website and Pedal Love Project launch have been supported by interTrend Communications and shebeest.


The History of Women on Bikes California

Women on Bikes California grew out of the Women on Bikes SoCal project launched in Long Beach California in September of 2011 under the Long Beach based bicycle advocacy group Bikeable Communities. Women on Bikes SoCal’s advocacy efforts, its creative team, and original photography, were featured in a variety of media including American Bicyclist, Bicycle Retailer, Bicycling Magazine, CNN Blogs, Grunion Gazettes, KABC Channel 7 news, KCAL 9 News, LA Observed, Los Angeles Magazine, Momentum Magazine, The Press Telegram, Refinery 29 and more.