Fall in Love with Bicycling for Valentine’s Day with These 10 Smart Stylish & Passionate Women as Your Pedal Love Ambassadors

Contact: Melissa Balmer

Director Pedal Love/Women on Bikes California

Tel. (562) 221-9672


Note: Beautiful images are available for both web and print. See examples here!


Long Beach CA – This year put a fun, healthy new twist on Valentine’s Day by falling in love with the perfect tool for chic urban optimism – the bike! Our talented tour guides will assist you in discovering urban California anew via two wheels all at www.pedallove.org where we celebrate the joy and opportunities of life by bike.

Sample the Joy & Health of Life by Bike

With city traffic congestion, the high cost of owning a car, and the growing sedentary disease pandemic of obesity, diabetes and heart disease these savvy woman have decided to get around in style on their own steam:

Charis Hill – Sacramento’s newest fashion model is a dedicated bike advocate and the support services coordinator for the Sacramento Area Bicycle Advocates. She commutes daily by bike, deals bravely with a rare and challenging form of Arthritis, and writes our “Movement is Crucial” blog column.

Janet Lafleur – Mountain View based marketing and communications strategist, commutes via bike + train daily, is our “One Woman. Many Bikes” blogger. She also writes her own blog by the same name, a “Bike Fun” blog column for the Mountain View Voice and has a romantic “date by bike” every Friday by bike with her husband Dick.

Jennifer Tetrick - Brentwood based Tetrick is a communications consultant focused on sustainability, an aspiring fitness model and professional triathlete who loves all forms of bicycling. She writes our "Athletic by Bike" blog column.

Kellie Morris – Long Beach based certified bicycle instructor and former IT executive Morris teaches bike education in greater L.A., shares a car with her husband, deals successfully with a challenging autoimmune disorder, and writes our “We All Ride Bikes” blog column.

Lisa Beth Anderson - Long Beach based Anderson is a talented photographer who has photographed many of the Pedal Love team, and recently Leah Shahum the Executive Director of the San Francisco Bicycle Coalition and Rene Rivera the Executive Director of the East Bay Bicycle Coalition for CalBike + Pedal Love. Find her portfolio at www.lbanderson.com.

Machiko Yasuda – L.A. based journalist and tech passionista has written for L.A. Youth, Washington Post, Ventura County Star, California Apparel News and 89.3 KPCC commutes daily by bike, is a certified bicycling instructor teaching throughout Southern California, writes our “Critical Sass” blog column and likes to climb rocks and reach books when she’s not on her bike.

Maria Sipin – Downtown L.A. based Sipin is a youth health advocate and social media guru who collaborates with Children’s Hospital Los Angeles and lives car free. She’s a certified bicycle instructor, an advisory board member for MultiCultural Communities for Mobility, writes our “License to Ride” blog column, and loves to go on foodie tours and other adventures by bike.

Melissa Balmer - Pedal Love/Women on Bikes Director Balmer writes both the "Mindfulness + the Bike" and "Why Style Matters" blogs for Pedal Love. She just received a Linus dutchie town bike for her 50 birthday and rides it everywhere for appointments, errands and exercise.

Melissa Ott - Santa Cruz based Ott is finishing her last year as an undergraduate at UC Santa Cruz and is involved in a bicycle internship, and sustainability projects. She blogs on her own at GreenGal and her first piece for Pedal Love is a "Bike Love" blog about how she met her boyfriend Brenden.

Shelby Sanchez – Long Beach based Sanchez is a single mom and the founder of Dream Inspired Design who totes her two young daughters all over town by cargo bike. A devout believer in greener more mindful living she writes out “Visionary Cargo Bike Mom” blog.

About Pedal Love and Women on Bikes California

Women on Bikes California marries active living advocacy for women with an ever evolving new media communications platform www.PedalLove.org to share dynamic and compelling stories of how ordinary people are making extraordinary changes to their lives by bike.

We focus on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries.

Coming Up! Active Living Plugged In New Media Communications + Leadership Labs

This innovative campaign will both train and organize 500 diverse new ambassadors and spokespeople across California as a dynamic new voice for bicycling and active living over the next three years. The trainings will be via intense day and a half sessions for up to 25 people at each lab. The emphasis will be on elevating the voice of women and those from under represented communities.

Active Living Plugged In trainees will gain measurably improved skills in leadership, public speaking, social media and traditional media strategy to successfully engage their communities, cities, political leaders, regions and the media in a "Civil Streets Conversation"  for California. The first three Active Living Plugged In labs for 2014 are scheduled for:

1) Los Angeles Sat/Sun March 15/16 in collaboration with the Los Angeles Bicycle Coalition 2) Silicon Valley Sat/Sun April 5/6 in collaboration with the Silicon Valley Bicycle Coalition  and 3) Long Beach Sat/Sun July 19/20 in collaboration with Longbeachize.com and Intertrend Communications.

To find out more please go to http://www.pedallove.org/active-living-plugged-in/ or email Melissa Balmer at Melissa@pedallove.org or call her at (562) 612-0197 or via cell at (562) 221-9672.