For Immediate Release - Silicon Valley Bicycle Coalition’s “Bike to Shop” Day Launches with 90 Retail Participants Saturday May 17 in Celebration of National Bike Month

For Immediate Release

Date: May 13, 2013

Contact

Colin Heyne, Deputy Director

Silicon Valley Bicycle Coalition

Tel. (408) 464-5195

Email: colin@bikesiliconvalley.org

Re:  Silicon Valley Bicycle Coalition’s “Bike to Shop” Day Launches with 90 Retail Participants Saturday May 17 in Celebration of National Bike Month and the Opportunity to Support Your Local Economy by Bike

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Sacramento CA – In support and celebration of May as National Bike Month, and the growth of bicycling in our region, state and nation, Silicon Valley Bicycle Coalition (SVBC) is sponsoring “Bike to Shop Day” on Saturday May 17, 2014. 90 local shops throughout the Silicon Valley area including Brooks Brothers in the Stanford Shopping Center and Grocery Outlet in Redwood City have signed on to participate with special offers to entice people to get out to ride.

The day’s focus is to encourage people to find out how easy and fun it is to ride their bikes for shorter local trips, and highlight the growth of bicycling for errands and the positive “shop local” economic impact as bicyclists discover shopping in their own hometowns. A full range of shopping tours are available for those who would like to participate: a 3 mile kid-oriented family ride in Mountain View, 5 mile and 10 mile tours of San Jose's walk-friendly shopping districts, and a 50 mile ride spanning the full length of Silicon Valley, hosted by Cowgirl Bike Couriers.  For all of the details about “Bike to Shop Day” including participating stores, the group tours to join, and tips on how to best shop by bike can all be found at http://biketoshopday.org/. You can also follow the social media conversation with the hashtag #BiketoShop on both Twitter and Facebook.

We’ve worked hard to help cities in our area win funding for some very comfortable new bike facilities, from green and buffered bike lanes to bike parking corrals,” says Corinne Winter, president and executive director of Silicon Valley Bicycle Coalition. “SVBC is delighted to support this event, to show our local businesses that it helps the bottom line when customers can easily reach them by bike.”

The day was created by Janet Lafleur of Mountain View in collaboration with Silicon Valley Bicycle Coalition staff and volunteers, and is supported by the City of San Jose’s Office of Economic Development. The day also highlights the type of innovative events and outreach advocacy organizations across the state are creating that has helped California jump ten spots to #9 in bike friendliness in the League of American Bicyclists national ranking announced earlier this month.

The idea of creating an official “Bike to Shop Day” came to Lafleur after a frustrating experience at a City of Mountain View meeting on the redevelopment of a major shopping center. Lafleur spoke up, explaining that she regularly shopped at the center and with the expected growth of people visiting the center it would need improved bicycle access: bike lanes on the busy surrounding streets and a safer expressway crossing. A planning commissioner who commented afterward downplayed the importance of bike shoppers. He could imagine people biking to the proposed offices or movie theater, but not carrying groceries or other items home on their bikes, something Lafleur and many others in Silicon Valley do every week.

 “For the past 20 years, Bike to Work Day has achieved huge success motivating people to hop on bikes for their work commutes, including me. Now it’s time to do the same for their shopping and errand trips that are shorter and easier for most people than commuting to work,” says Lafleur. Shopping by bike allows me to make the most of my time and money by getting a little exercise while taking care of errands. Bike shoppers are great for local business: we buy from businesses that are closer to home, shop more frequently and do less traveling around for the best deal.” She has been envisioning the “Bike to Shop Day” concept for the past year with SVBC and hopes the day will become an annual, national event.

Media interested in interviewing Janet and other key “Bike to Work” participants should contact Colin Heyne, Deputy Director at Silicon Valley Bicycle Coalition: Tel. (408) 464-5195 or via email: colin@bikesiliconvalley.org. Learn more at http://biketoshopday.org/.

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About Janet Lafleur

Janet Lafleur is a marketing professional in the tech industry and blogs on bicycling on Bike Fun for the Mountain View Voice and for One Woman, Many Bicycles.  She is also member for the Women on Bikes California initiative and their website www.pedallove.org which is focused on how the bike can be a tool for optimism in the lives of women and elevating the female voice for active living advocacy – with a special focus on reaching out to the media. She will be collaborating with the Women on Bikes team and Silicon Valley Bicycle Coalition for the “Active Living Plugged In” new media, communications and leadership camp this fall in Silicon Valley. Learn more at www.pedallove.org.

About Silicon Valley Bicycle Coalition

Silicon Valley Bicycle Coalition promotes the bicycle for everyday use in Santa Clara and San Mateo Counties. We believe the bicycle is a powerful tool for creating healthy people, communities, and economies. Our goal is to see that 10% of all trips in our area are taken by bike by 2025. Learn more about us at http://bikesiliconvalley.org/.

About Women on Bikes California & Pedal Love

An initiative of the California Bicycle Coalition, the mission of Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries. Key to our strategy is elevating the voice of women passionate about bicycling via engaging storytelling and proactive media outreach through our “Pedal Love” project website and our series of “Active Living Plugged In” trainings. Learn more about us at www.PedalLove.org.