For Immediate Release - will give two lucky women in Southern California gorgeous Electra bikes for the best "Why I Need a New Bike Story"

Contact - Melissa Balmer - Director/

T. (562)612-0197 C. (562)221-9672 Email:

Note: Both print and web quality images are available upon request.


Long Beach CA - In celebration of May as National Bike Month is launching a search for the two best "Why I Need a New Bike" stories from women in Southern California for the chance to win an Electra "Cherry" cruiser or an Electra "Amsterdam" city bike.  The contest is in collaboration with the beautiful "Made Long Beach" local handcrafted gift gallery at 236 Pine Ave, where the bikes are currently on display.

Entering the contest is free of charge and applications will be judged on their creativity, personally engaging style, and how much you really need a new bike for transportation, errands or exercise. Your "Why I Need a New Bike" story can be submitted as a written blog with images, a short video, a series of Tweets via Storify or other creative ways. Submissions will be accepted through midnight on Friday May 22, 2015. The application and all details can be found at Any questions about the contest in advance should be sent to Share the contest through the social media hashtag #WhyINeedaNewBike.

The contest winners will be announced on Friday May 29th through the website, social media. The winners will be featured on the website. is the website for the Women on Bikes California initiative of the California Bicycle Coalition. The initiative focuses on cultivating the power of storytelling to elevate the voice of women for more mindful mobility through sharing inspiring stories via the website, mentorships, live trainings, webinars, and proactive media outreach to grow positive and inspiring stories of women in California's blooming bike culture. Learn more at