Pedal Love

For Immediate Release - will give two lucky women in Southern California gorgeous Electra bikes for the best "Why I Need a New Bike Story"

Contact - Melissa Balmer - Director/

T. (562)612-0197 C. (562)221-9672 Email:

Note: Both print and web quality images are available upon request.


Long Beach CA - In celebration of May as National Bike Month is launching a search for the two best "Why I Need a New Bike" stories from women in Southern California for the chance to win an Electra "Cherry" cruiser or an Electra "Amsterdam" city bike.  The contest is in collaboration with the beautiful "Made Long Beach" local handcrafted gift gallery at 236 Pine Ave, where the bikes are currently on display.

Entering the contest is free of charge and applications will be judged on their creativity, personally engaging style, and how much you really need a new bike for transportation, errands or exercise. Your "Why I Need a New Bike" story can be submitted as a written blog with images, a short video, a series of Tweets via Storify or other creative ways. Submissions will be accepted through midnight on Friday May 22, 2015. The application and all details can be found at Any questions about the contest in advance should be sent to Share the contest through the social media hashtag #WhyINeedaNewBike.

The contest winners will be announced on Friday May 29th through the website, social media. The winners will be featured on the website. is the website for the Women on Bikes California initiative of the California Bicycle Coalition. The initiative focuses on cultivating the power of storytelling to elevate the voice of women for more mindful mobility through sharing inspiring stories via the website, mentorships, live trainings, webinars, and proactive media outreach to grow positive and inspiring stories of women in California's blooming bike culture. Learn more at





For Immediate Release - National Bike Tourism Conference Pedals through San Diego November 5-8

For Immediate Release - October 20, 2014

Contact: Melissa Balmer – Director Women on Bikes California/ + Media Director California Bicycle Coalition T. 562.612.0197 C. 562.221.9672

Re: National Bike Tourism Conference Pedals through San Diego November 5-8

Experts share economic opportunities women and casual urban bicyclists bring bike-friendly cities and why bikes and beers always work


San Diego CA – San Diego’s role as a progressive bike-friendly city will be center stage at the National Bicycle Tourism Conference at the Bahia Conference Center in San Diego November 5-8, 2014. Hosted by the Bicycle Tour Network, the League of American Bicyclists and presenting sponsor People for Bikes, the conference focuses on real world growth models for successfully connecting the worlds of tourism and bicycling for the exciting new world of bicycle tourism. Follow the social media conversation at #BicycleTourism.

To show off the progress San Diego has made towards creating a safer and more appealing place for bicycling tourists and residents alike a short and easy FAM tour by bike for the media will be hosted by the San Diego County Bicycle Coalition on Wednesday morning prior to the conference. Space is limited. For further details and to reserve your spot now by emailing Mia Bolton at

Two key focal points of the conference are the growth of women and the casual urban bicyclist as market opportunities for bike and adventure tour operators, urban travel companies, state tourism boards, and City visitor bureaus from across the country. Luminaries from bike advocacy, the bike industry, and travel and tourism experts will offer the latest data, tools, techniques and inspiration, including keynote presentations by:

  • Opening keynote Tim Blumenthal Executive Director of People for Bikes “Bicycling 20/20: Increasing Rider Engagement; Growing Our Business”

  • Susan Lareau President of Velo Quebec “The Perspective on Bicycle Tourism from Quebec, Canada”

  • Closing keynote Andy Clarke President of the League of American Bicyclists on “How Do We Tie Everything Together?”

Attracting More Women to Bicycle Tours & Tourism an interactive panel will be presented at the conference on November 6th from 10:00 am to 11:15 am by four of Southern California’s female leaders in marketing and media outreach bringing more women to bicycling:

  • Kellie Morris of Long Beach is a certified bike education instructor and creative team member

  • Elayne Fowler partner in San Diego based Phinelli Group and former Marketing Director for Electra Bicycles

  • Mia Bolton Assistant Account Executive of San Diego Mixte Communications and publicist for the San Diego County Bicycle Coalition.

  • Melissa Balmer of Long Beach is the Director of Women on Bikes California/ and Media Director for the California Bicycle Coalition.

The panel will be moderated by Mia Kohout CEO & Editor in Chief of the popular bike culture Momentum Magazine who Bicycle Retailer and Industry News named as one of the Top 50 Most Influential Women in the bicycle industry in January 2014. To learn more about the panelists please go to

Other panels focusing on opportunities in the new world of bicycle tourism are:

  • “Inspiring Communities to Embrace Bike Tourism-creating your own ‘bicycling capital’”

  • “Power of Storytelling-marketing the human interest in bicycling events”

  • “Why Urban Bicycle Tourism is growing so fast? What role does bike share play?”

  • “Beer and Bicycles - How does this combination contribute to bicycle tourism?”

A full schedule of presentations for the conference and online registration can be found at Registration is $300 for the full conference and $125 for an all-day pass. Media passes for the conference are available upon request to Jerry Norquist

Sponsors for the conference include People for Bikes, the League of American Bicyclists, Primal Cycling Apparel, Active Network, Adventure Cycling, OK’s Cascade Company, Int. Mountain Biking Association, Bicycle Ride Director’s Association of America, San Diego County Bicycle Coalition, and Ragbrai.


About the Bicycle Touring Network

Bicycle Tour Network (BTN), formerly The National Bicycle Tour Directors Association (NBTDA) was formed over 20 years ago by a small core of ride directors for professional development, marketing and networking purposes.  It has grown to include more than 100 organizations that direct nearly 350 bicycle rides and tours across North America. The primary purpose of BTN is to bring together the directors, coordinators, and organizers of multi-day bicycle tours throughout North America, including Canada and Mexico, Europe, and Asia to share ideas, learn ways to improve their events and promote responsible cycling. Learn more at

About Women on Bikes California/

Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to elevate the voice, opportunity and impact for women in California's blooming bike culture through a diverse array of new media and traditional storytelling. An initiative of the California Bicycle Coalition Women on Bikes California marries active living advocacy for women with an ever evolving new media communications platform "Pedal Love" to share dynamic and compelling stories of how ordinary people are making extraordinary changes to their lives by bike. Our key focus is women - but men are welcome too. Learn more at