People for Bikes

For Immediate Release - National Bike Tourism Conference Pedals through San Diego November 5-8

For Immediate Release - October 20, 2014

Contact: Melissa Balmer – Director Women on Bikes California/ + Media Director California Bicycle Coalition T. 562.612.0197 C. 562.221.9672

Re: National Bike Tourism Conference Pedals through San Diego November 5-8

Experts share economic opportunities women and casual urban bicyclists bring bike-friendly cities and why bikes and beers always work


San Diego CA – San Diego’s role as a progressive bike-friendly city will be center stage at the National Bicycle Tourism Conference at the Bahia Conference Center in San Diego November 5-8, 2014. Hosted by the Bicycle Tour Network, the League of American Bicyclists and presenting sponsor People for Bikes, the conference focuses on real world growth models for successfully connecting the worlds of tourism and bicycling for the exciting new world of bicycle tourism. Follow the social media conversation at #BicycleTourism.

To show off the progress San Diego has made towards creating a safer and more appealing place for bicycling tourists and residents alike a short and easy FAM tour by bike for the media will be hosted by the San Diego County Bicycle Coalition on Wednesday morning prior to the conference. Space is limited. For further details and to reserve your spot now by emailing Mia Bolton at

Two key focal points of the conference are the growth of women and the casual urban bicyclist as market opportunities for bike and adventure tour operators, urban travel companies, state tourism boards, and City visitor bureaus from across the country. Luminaries from bike advocacy, the bike industry, and travel and tourism experts will offer the latest data, tools, techniques and inspiration, including keynote presentations by:

  • Opening keynote Tim Blumenthal Executive Director of People for Bikes “Bicycling 20/20: Increasing Rider Engagement; Growing Our Business”

  • Susan Lareau President of Velo Quebec “The Perspective on Bicycle Tourism from Quebec, Canada”

  • Closing keynote Andy Clarke President of the League of American Bicyclists on “How Do We Tie Everything Together?”

Attracting More Women to Bicycle Tours & Tourism an interactive panel will be presented at the conference on November 6th from 10:00 am to 11:15 am by four of Southern California’s female leaders in marketing and media outreach bringing more women to bicycling:

  • Kellie Morris of Long Beach is a certified bike education instructor and creative team member

  • Elayne Fowler partner in San Diego based Phinelli Group and former Marketing Director for Electra Bicycles

  • Mia Bolton Assistant Account Executive of San Diego Mixte Communications and publicist for the San Diego County Bicycle Coalition.

  • Melissa Balmer of Long Beach is the Director of Women on Bikes California/ and Media Director for the California Bicycle Coalition.

The panel will be moderated by Mia Kohout CEO & Editor in Chief of the popular bike culture Momentum Magazine who Bicycle Retailer and Industry News named as one of the Top 50 Most Influential Women in the bicycle industry in January 2014. To learn more about the panelists please go to

Other panels focusing on opportunities in the new world of bicycle tourism are:

  • “Inspiring Communities to Embrace Bike Tourism-creating your own ‘bicycling capital’”

  • “Power of Storytelling-marketing the human interest in bicycling events”

  • “Why Urban Bicycle Tourism is growing so fast? What role does bike share play?”

  • “Beer and Bicycles - How does this combination contribute to bicycle tourism?”

A full schedule of presentations for the conference and online registration can be found at Registration is $300 for the full conference and $125 for an all-day pass. Media passes for the conference are available upon request to Jerry Norquist

Sponsors for the conference include People for Bikes, the League of American Bicyclists, Primal Cycling Apparel, Active Network, Adventure Cycling, OK’s Cascade Company, Int. Mountain Biking Association, Bicycle Ride Director’s Association of America, San Diego County Bicycle Coalition, and Ragbrai.


About the Bicycle Touring Network

Bicycle Tour Network (BTN), formerly The National Bicycle Tour Directors Association (NBTDA) was formed over 20 years ago by a small core of ride directors for professional development, marketing and networking purposes.  It has grown to include more than 100 organizations that direct nearly 350 bicycle rides and tours across North America. The primary purpose of BTN is to bring together the directors, coordinators, and organizers of multi-day bicycle tours throughout North America, including Canada and Mexico, Europe, and Asia to share ideas, learn ways to improve their events and promote responsible cycling. Learn more at

About Women on Bikes California/

Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to elevate the voice, opportunity and impact for women in California's blooming bike culture through a diverse array of new media and traditional storytelling. An initiative of the California Bicycle Coalition Women on Bikes California marries active living advocacy for women with an ever evolving new media communications platform "Pedal Love" to share dynamic and compelling stories of how ordinary people are making extraordinary changes to their lives by bike. Our key focus is women - but men are welcome too. Learn more at

For Immediate Release - Lt. Governor Gavin Newsom in San Diego speaking on “The Next Election Cycle-By Bike” Panel at the American Association of Political Consultants Conference April 3, 2014

Date: April 1, 2014

Contact: Melissa Balmer/Director Pedal Love/Women on Bikes California

Tel(562) 221-9672 Email:

Re: California's Lt. Governor Gavin Newsom in San Diego Speaking on “The Next Election Cycle-By Bike” Panel at the American Association of Political Consultants Conference Thursday April 3, 2014


Sacramento CA – The surprising emergence of the political power of the urban bicyclist will be a hot conversation topic at the AAPC 2014 Annual Pollie Awards & Conferencer this Thursday April 3rd in San Diego.  

California’s own Lt. Governor Gavin Newsom will be speaking as member of a panel discussion of bike advocacy superstars entitled “The Next Election Cycle-By Bike!” The panel will be held at 11:00 am at the Manchester Grand Hyatt in San Diego. To request a media pass for this panel please contact Alana Joyce (703) 245-8021 or e-mail: Media interested in speaking with any of the panelists prior to the panel should get in touch with Melissa Balmer at (562) 221-9672 or e-mail:

"There's no better way to reduce greenhouse gas emissions caused by short car trips than to retrofit our hearts and minds, cities and suburbs to support active transportation. Car-lite lifestyles using walking, bicycling and transit are simply the way to a smarter, healthier future.“ Lt. Governor Gavin Newsom

Panelists also include, People for Bikes  Jenn Dice, the Vice President of Government Relations, San Francisco Bicycle Coalition Executive Director Leah ShahumCalifornia Bicycle Coalition Vice-Chairman Charlie Gandy, and The Bike Guy San Diego Ed Clancy.

The panel will discuss how bicyclists are emerging as an interest group worth targeting. They are bi-partisan, organized, social media oriented, environmentally friendly, politically motivated and a growing crowd, especially among Millennials in all ethnic groups. Nationally, there are over 200 state and local bike advocacy organizations waiting to be activated by savvy candidates. This session will outline the cycling community demographics, their key issues, and provide strategies to effectively engage them in the next election cycle.

Key to this rise in bicyclists’ political power? Women. Women who want safer, smarter, greener, more economically vibrant streets in our cities. This groundbreaking and informative panel will give attendees a view from the city, state and national perspectives.

Jenn Dice, the Vice President of Government Relations of the nationally focused organization PeopleForBikes, will be reporting on the impressive increase in the number of cities turning to bicycles to create more livable cities and downtowns, which attracts jobs and grows the economy. Recent growth in the number of Americans biking and walking has led to many communities calling for more and better infrastructure to accommodate this growth. The explosion of bike sharing systems has also been part of the public discussion of generating business and bringing top job prospects to communities across the country. To learn more about this trend, read their recent blog post: and download a copy of the new report “Protected Bike Lanes Mean Business” by People for Bikes and the Alliance for Biking and Walking.

Leah Shahum has been the Executive Director of the San Francisco Bicycle Coalition since 2002, and serves on the Alliance for Biking and Walking’s national board of directors. Under Shahum’s leadership, the SF Bicycle Coalition has grown to one of the largest and most powerful advocacy groups in the country. Shahum oversees the organization's 501C3 and 501C4 work, which allows the organization to make political endorsements. In her tenure, San Francisco has become one of the top rated cities for bicycling. Thanks to her leadership, the number of people biking in San Francisco has doubled in just the last five years, protected bikeways were added across the city, and parts of San Francisco now boast 15% or more mode share by bike.  

Further information on what you’ll learn at the panel can be found in top national bike advocate and California Bicycle Coalition Vice-Chairman Charlie Gandy’s recent blog post “Women & the All Powerful Bike Lobby”  at For further details on the conference please go to:

This panel was made possible by People for Bikes, the San Diego Association of Realtors, the National Association of Realtors, the California Bicycle Coalition and Women on Bikes California/Pedal Love.


About the 2014 AAPC Pollie Awards & Conference
As the leading industry event heading into the midterm elections, the 2014 AAPC Pollie Awards & Conference will feature cutting-edge programming on key industry trends, including the Hispanic influence on American politics, changing media landscape, the science of voter behavior, and the role of political professionals in promoting civil discourse.

Widely recognized as the must-attend event for political consultants, media buyers, public affairs specialists, suppliers, industry leaders and journalists, the 2014 AAPC Pollie Awards & Conference will take place in San Diego, CA April 2-4, 2014.  More than 500 political professionals will take advantage of the Conference’s programming, designed to empower attendees to leverage the latest techniques in campaign strategy and management, including four general sessions on the most important topics in electoral politics and public affairs, more than 40 companies exhibiting in the Expo and countless opportunities for networking with peers. For details, visit

About AAPC

Founded in 1969, the AAPC is a multi-partisan organization of political and public affairs professionals dedicated to improving democracy. The AAPC has over 1,250 members hailing from all corners of the globe.  It is the largest association of political and public affairs professionals in the world. For more information, see

About People for Bikes

By connecting the bicycle industry and millions of individual riders, we generate political clout that secures a seat at the congressional table for people who benefit from bikes. Through these efforts, federal investment in bicycling has quadrupled since we've been on the scene in 1999.

We provide a unified front for advocating for bicycling on a national level, a strategic center to ensure collaboration between each piece in the bicycling movement, and the ability to support local efforts through our financial, community and communication resources. Find out more:

About the California Bicycle Coalition

The mission of CalBike is to enable more people to bicycle, creating safer, healthier and more prosperous communities for all. Our goal is to double the amount of bicycling in the Golden State by 2017 and triple it by 2020. Learn more about us at

About Women on Bikes California/Pedal Love

An initiative of the California Bicycle Coalition, the mission of Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries. Key to our strategy is elevating the voice of women passionate about bicycling via storytelling on our website Pedal Love, and our “Active Living Plugged In” new media, communications and leadership training campaign to cultivate and activate 500 new voices for active living. Learn more about us at