Women on Bikes

For Immediate Release - Who is SoCal's Most “Stylish by Bike?” Both Vintage and Modern Looks Invited to Compete at Bike Fest on Saturday May 3rd for Great Prizes!

Date: April 18, 2013

Contact: Melissa Balmer/Director Pedal Love/Women on Bikes California

Tel. (562) 221-9672 Email: Melissa@pedallove.org

Re:  Who is SoCal's Most “Stylish by Bike?” Both Vintage and Modern Looks Invited to Compete at Bike Fest on Saturday May 3rd for Great Prizes!

Note: Excellent print and web quality promotional images available upon request

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Long Beach CA – To celebrate May as National Bike Month the Downtown Long Beach Associate’s (DLBA) host their annual Bike Fest Saturday May 3rd from 2:00 pm to 11:00 pm. This year the event will be hosted in the charming historic East Village Arts District. One of the first four “Bike Friendly Business Districts” in the nation, the East Village is home to some of the city’s best modern and vintage apparel boutiques, the very popular City Grounds bike shop, and great wining and dining experiences.

This year Bike Fest celebrates Long Beach’s growing bike-friendliness with brand new fun such as the “Shoreline Crit” featuring Wolfpack Hustle, Gold Sprints by City Grounds and the 1897 Boutique, and a City Cross obstacle course created by Bikeable Communities. And of course the popular vendor village and not to miss “Beachwood & Friends” craft beer garden will be included!

For the bike-friendly hipsters and vintage aficionados Bike Fest will host the perfect showcase for their favorite bike + fashion ensembles to discover just who is SoCal's most “Stylish by Bike.” To both honor bicycling's passion for all things vintage and the hot modern urban bike scene Bike Fest will host prize winning categories for:

  • Eleven vintage bike trophy categories (judging on bikes only)
  • Best vintage bike + vintage inspired fashion look for her will win a European bike bell courtesy of Cycle Chic Republic
  • Best vintage bike + vintage inspired fashion look for him will win a great prize to be announced
  • Best modern "Streetstyle by Bike" bike + fashion look  for her - winner of this category receives a European bike bell courtesy of Cycle Chic Republic
  • Best modern "Streetstyle by Bike" bike + fashion look for him will win a custom leather belt from The Academy Long Beach
  • Grand prize vintage bike “People’s Choice” will win a new “Up Cycle Bag” courtesy of Yellow 108
  • Grand Prize Winner "Most Stylish by Bike" Female - both vintage and modern bikes & fashion looks can enter + wins a set of "Isn't She Lovely" panniers courtesy of Cycle Chic Republic.
  • Grand Prize Winner "Most Stylish by Bike" Male - both vintage and modern bikes & fashion looks can enter + wins a "Harrison" briefcase courtesy of Linus Bikes

But that’s not all of the ways to win! There are “hers” and “his” prizes for the girl and the guy who help get the word out about the contest to their friends and refer the most people to enter! Follow the social media conversation with the hashtags #BikeFestLBC, #VintagebyBike and #StylishbyBike and stay tuned for more details!

Here are the Stylish by Bike timeline contest details:

  • 2:00 pm registration opens - $5.00 per category, both cash and credit cards will be accepted
  • 2:30 pm "Vintage" bike and “Stylish by Bike” contestants parade through the open “Shoreline Crit” course
  • 3:00 pm bikes displayed on Linden Ave.
  • 5:00 pm judging
  • 6:00 pm winners announced from stage!

For more details on Bike Fest click here. For all of the details on the “Stylish by Bike” contests please go to: http://www.pedallove.org/events-stylish-by-bike-at-bike-fest-2014/ or call “Stylish by Bike” contest coordinator Melissa Balmer at (562) 612-0197 cell (562) 221-9672 or email Melissa@pedallove.org.

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About the DLBA

The Downtown Long Beach Associates is a non-profit organization operating on behalf of the property owners and tenants of the Business Improvement District. It is dedicated to the management, marketing, security, maintenance, advocacy, and economic and community development of the assessment districts in cooperation with the City of Long Beach and the private sector. For additional information, please see www.downtownlongbeach.org.

About Women on Bikes California & Pedal Love

An initiative of the California Bicycle Coalition, the mission of Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries. Key to our strategy is elevating the voice of women passionate about bicycling via engaging storytelling and proactive media outreach through our “Pedal Love” project website and our series of “Active Living Plugged In” trainings. Learn more about us at www.PedalLove.org.

For Immediate Release - The Silicon Valley Bicycle Coalition Launches “Bike to Shop” Day Saturday May 17 in Celebration of National Bike Month and the Opportunity to Support Your Local Economy by Bike

Date: April 17, 2013

Contact: Colin Heyne/Deputy Director - Silicon Valley Bicycle Coalition

Tel. (408) 464-5195 Email: colin@bikesiliconvalley.org

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Sacramento CA – In support and celebration of May as National Bike Month and the growth of bicycling in our region, state and nation, Silicon Valley Bicycle Coalition (SVBC) is sponsoring “Bike to Shop Day” on May 17, 2014. Over sixty local shops throughout the Silicon Valley area have already signed up to participate with special offers. The day’s focus is to encourage people to ride their bikes for shorter local trips, and highlight the growth of bicycling for errands and the “shop local” economic impact as bicyclists discover shopping in their own hometowns. The day was created by Janet Lafleur of Mountain View in collaboration with Silicon Valley Bicycle Coalition staff and volunteers, and is supported by the City of San Jose’s Office of Economic Development.

For those who would like to participate in “Bike to Shop Day” the information, participating stores, and tips on how to best shop by bike can all be found at http://biketoshopday.org/. You can also follow the social media conversation with the hashtag #BiketoShop on both Twitter and Facebook.

We’ve worked hard to help cities in our area win funding for some very comfortable new bike facilities, from green and buffered bike lanes to bike parking corrals,” says Corinne Winter, president and executive director of Silicon Valley Bicycle Coalition. “SVBC is delighted to support this event, to show our local businesses that it helps the bottom line when customers can reach them by bike.”

The idea of creating an official “Bike to Shop Day” came to Lafleur after a frustrating experience at a City of Mountain View meeting on the redevelopment of a major shopping center. Lafleur spoke up, explaining that she regularly shops at the center and with the expected growth of people visiting the center it would need improved bicycle access to the center: bike lanes on the busy surrounding streets and a safer expressway crossing. A planning commissioner who commented afterward downplayed the importance of bike shoppers. He could imagine people biking to the proposed offices or to the proposed movie theater, but not carrying groceries or other items home on their bikes, something Lafleur and many others in Silicon Valley do every week.

 “For the past 20 years, Bike to Work Day has achieved huge success motivating people to hop on bikes for their work commutes, including me. Now it’s time to do the same for their shopping and errand trips that are shorter and easier for most people than commuting to work.”  Says Lafleur. “Shopping by bike allows me to make the most of my time and money by getting a little exercise while taking care of errands. Bike shoppers are great for local business: we buy from businesses that are closer to home, shop more frequently and do less traveling around for the best deal.” She has been envisioning the “Bike to Shop Day” concept for the past year with the SVBC and hopes the day will become an annual, national event.

Media interested in interviewing Janet and other key “Bike to Work” participants should contact Colin Heyne/Deputy Director Silicon Valley Bicycle Coalition Tel. (408) 464-5195  or via Email colin@bikesiliconvalley.org. Learn more at http://biketoshopday.org/.

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About Janet Lafleur

Janet Lafleur is a marketing professional in the tech industry and blogs on bicycling on Bike Fun for the Mountain View Voice and for One Woman, Many Bicycles.  She is also member for the Women on Bikes California initiative and their website www.pedallove.org which is focused on how the bike can be a tool for optimism in the lives of women and elevating the female voice for active living advocacy – with a special focus on reaching out to the media. She will be collaborating with the Women on Bikes team and Silicon Valley Bicycle Coalition for the “Active Living Plugged In” new media, communications and leadership camp this fall in Silicon Valley. Learn more at www.pedallove.org.

About Silicon Valley Bicycle Coalition

Silicon Valley Bicycle Coalition promotes the bicycle for everyday use in Santa Clara and San Mateo Counties. We believe the bicycle is a powerful tool for creating healthy people, communities, and economies. Our goal is to see that 10% of all trips in our area are taken by bike by 2025. Learn more about us at http://bikesiliconvalley.org/.

About Women on Bikes California & Pedal Love

An initiative of the California Bicycle Coalition, the mission of Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries. Key to our strategy is elevating the voice of women passionate about bicycling via engaging storytelling and proactive media outreach through our “Pedal Love” project website and our series of “Active Living Plugged In” trainings. Learn more about us at www.PedalLove.org.

 

 

 

For Immediate Release - Lt. Governor Gavin Newsom in San Diego speaking on “The Next Election Cycle-By Bike” Panel at the American Association of Political Consultants Conference April 3, 2014

Date: April 1, 2014

Contact: Melissa Balmer/Director Pedal Love/Women on Bikes California

Tel(562) 221-9672 Email: Melissa@pedallove.org

Re: California's Lt. Governor Gavin Newsom in San Diego Speaking on “The Next Election Cycle-By Bike” Panel at the American Association of Political Consultants Conference Thursday April 3, 2014

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Sacramento CA – The surprising emergence of the political power of the urban bicyclist will be a hot conversation topic at the AAPC 2014 Annual Pollie Awards & Conferencer this Thursday April 3rd in San Diego.  

California’s own Lt. Governor Gavin Newsom will be speaking as member of a panel discussion of bike advocacy superstars entitled “The Next Election Cycle-By Bike!” The panel will be held at 11:00 am at the Manchester Grand Hyatt in San Diego. To request a media pass for this panel please contact Alana Joyce (703) 245-8021 or e-mail: ajoyce@theaapc.org. Media interested in speaking with any of the panelists prior to the panel should get in touch with Melissa Balmer at (562) 221-9672 or e-mail: Melissa@pedallove.org.

"There's no better way to reduce greenhouse gas emissions caused by short car trips than to retrofit our hearts and minds, cities and suburbs to support active transportation. Car-lite lifestyles using walking, bicycling and transit are simply the way to a smarter, healthier future.“ Lt. Governor Gavin Newsom

Panelists also include, People for Bikes  Jenn Dice, the Vice President of Government Relations, San Francisco Bicycle Coalition Executive Director Leah ShahumCalifornia Bicycle Coalition Vice-Chairman Charlie Gandy, and The Bike Guy San Diego Ed Clancy.

The panel will discuss how bicyclists are emerging as an interest group worth targeting. They are bi-partisan, organized, social media oriented, environmentally friendly, politically motivated and a growing crowd, especially among Millennials in all ethnic groups. Nationally, there are over 200 state and local bike advocacy organizations waiting to be activated by savvy candidates. This session will outline the cycling community demographics, their key issues, and provide strategies to effectively engage them in the next election cycle.

Key to this rise in bicyclists’ political power? Women. Women who want safer, smarter, greener, more economically vibrant streets in our cities. This groundbreaking and informative panel will give attendees a view from the city, state and national perspectives.

Jenn Dice, the Vice President of Government Relations of the nationally focused organization PeopleForBikes, will be reporting on the impressive increase in the number of cities turning to bicycles to create more livable cities and downtowns, which attracts jobs and grows the economy. Recent growth in the number of Americans biking and walking has led to many communities calling for more and better infrastructure to accommodate this growth. The explosion of bike sharing systems has also been part of the public discussion of generating business and bringing top job prospects to communities across the country. To learn more about this trend, read their recent blog post: http://www.peopleforbikes.org/blog/entry/bike-share-and-protected-lanes-boost-bike-diversity-in-nyc and download a copy of the new report “Protected Bike Lanes Mean Business” by People for Bikes and the Alliance for Biking and Walking.

Leah Shahum has been the Executive Director of the San Francisco Bicycle Coalition since 2002, and serves on the Alliance for Biking and Walking’s national board of directors. Under Shahum’s leadership, the SF Bicycle Coalition has grown to one of the largest and most powerful advocacy groups in the country. Shahum oversees the organization's 501C3 and 501C4 work, which allows the organization to make political endorsements. In her tenure, San Francisco has become one of the top rated cities for bicycling. Thanks to her leadership, the number of people biking in San Francisco has doubled in just the last five years, protected bikeways were added across the city, and parts of San Francisco now boast 15% or more mode share by bike.  

Further information on what you’ll learn at the panel can be found in top national bike advocate and California Bicycle Coalition Vice-Chairman Charlie Gandy’s recent blog post “Women & the All Powerful Bike Lobby”  at PedalLove.org. For further details on the conference please go to: http://www.theaapc.org/

This panel was made possible by People for Bikes, the San Diego Association of Realtors, the National Association of Realtors, the California Bicycle Coalition and Women on Bikes California/Pedal Love.

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About the 2014 AAPC Pollie Awards & Conference
As the leading industry event heading into the midterm elections, the 2014 AAPC Pollie Awards & Conference will feature cutting-edge programming on key industry trends, including the Hispanic influence on American politics, changing media landscape, the science of voter behavior, and the role of political professionals in promoting civil discourse.

Widely recognized as the must-attend event for political consultants, media buyers, public affairs specialists, suppliers, industry leaders and journalists, the 2014 AAPC Pollie Awards & Conference will take place in San Diego, CA April 2-4, 2014.  More than 500 political professionals will take advantage of the Conference’s programming, designed to empower attendees to leverage the latest techniques in campaign strategy and management, including four general sessions on the most important topics in electoral politics and public affairs, more than 40 companies exhibiting in the Expo and countless opportunities for networking with peers. For details, visit www.theaapc.org

About AAPC

Founded in 1969, the AAPC is a multi-partisan organization of political and public affairs professionals dedicated to improving democracy. The AAPC has over 1,250 members hailing from all corners of the globe.  It is the largest association of political and public affairs professionals in the world. For more information, see www.theaapc.org.

About People for Bikes

By connecting the bicycle industry and millions of individual riders, we generate political clout that secures a seat at the congressional table for people who benefit from bikes. Through these efforts, federal investment in bicycling has quadrupled since we've been on the scene in 1999.

We provide a unified front for advocating for bicycling on a national level, a strategic center to ensure collaboration between each piece in the bicycling movement, and the ability to support local efforts through our financial, community and communication resources. Find out more: www.peopleforbikes.org/

About the California Bicycle Coalition

The mission of CalBike is to enable more people to bicycle, creating safer, healthier and more prosperous communities for all. Our goal is to double the amount of bicycling in the Golden State by 2017 and triple it by 2020. Learn more about us at www.calbike.org.

About Women on Bikes California/Pedal Love

An initiative of the California Bicycle Coalition, the mission of Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries. Key to our strategy is elevating the voice of women passionate about bicycling via storytelling on our website Pedal Love, and our “Active Living Plugged In” new media, communications and leadership training campaign to cultivate and activate 500 new voices for active living. Learn more about us at www.PedalLove.org.