Women on Bikes California

For Immediate Release - PedalLove.org will give two lucky women in Southern California gorgeous Electra bikes for the best "Why I Need a New Bike Story"

Contact - Melissa Balmer - Director/PedalLove.org

T. (562)612-0197 C. (562)221-9672 Email: Melissa@calbike.org

Note: Both print and web quality images are available upon request.


Long Beach CA - In celebration of May as National Bike Month PedalLove.org is launching a search for the two best "Why I Need a New Bike" stories from women in Southern California for the chance to win an Electra "Cherry" cruiser or an Electra "Amsterdam" city bike.  The contest is in collaboration with the beautiful "Made Long Beach" local handcrafted gift gallery at 236 Pine Ave, where the bikes are currently on display.

Entering the contest is free of charge and applications will be judged on their creativity, personally engaging style, and how much you really need a new bike for transportation, errands or exercise. Your "Why I Need a New Bike" story can be submitted as a written blog with images, a short video, a series of Tweets via Storify or other creative ways. Submissions will be accepted through midnight on Friday May 22, 2015. The application and all details can be found at pedallove.org/bike-month-bike-contest-2015/. Any questions about the contest in advance should be sent to Melissa@pedallove.org. Share the contest through the social media hashtag #WhyINeedaNewBike.

The contest winners will be announced on Friday May 29th through the Pedallove.org website, social media. The winners will be featured on the Pedallove.org website.

Pedallove.org is the website for the Women on Bikes California initiative of the California Bicycle Coalition. The initiative focuses on cultivating the power of storytelling to elevate the voice of women for more mindful mobility through sharing inspiring stories via the website, mentorships, live trainings, webinars, and proactive media outreach to grow positive and inspiring stories of women in California's blooming bike culture. Learn more at pedallove.org.





For Immediate Release - Lt. Governor Gavin Newsom in San Diego speaking on “The Next Election Cycle-By Bike” Panel at the American Association of Political Consultants Conference April 3, 2014

Date: April 1, 2014

Contact: Melissa Balmer/Director Pedal Love/Women on Bikes California

Tel(562) 221-9672 Email: Melissa@pedallove.org

Re: California's Lt. Governor Gavin Newsom in San Diego Speaking on “The Next Election Cycle-By Bike” Panel at the American Association of Political Consultants Conference Thursday April 3, 2014


Sacramento CA – The surprising emergence of the political power of the urban bicyclist will be a hot conversation topic at the AAPC 2014 Annual Pollie Awards & Conferencer this Thursday April 3rd in San Diego.  

California’s own Lt. Governor Gavin Newsom will be speaking as member of a panel discussion of bike advocacy superstars entitled “The Next Election Cycle-By Bike!” The panel will be held at 11:00 am at the Manchester Grand Hyatt in San Diego. To request a media pass for this panel please contact Alana Joyce (703) 245-8021 or e-mail: ajoyce@theaapc.org. Media interested in speaking with any of the panelists prior to the panel should get in touch with Melissa Balmer at (562) 221-9672 or e-mail: Melissa@pedallove.org.

"There's no better way to reduce greenhouse gas emissions caused by short car trips than to retrofit our hearts and minds, cities and suburbs to support active transportation. Car-lite lifestyles using walking, bicycling and transit are simply the way to a smarter, healthier future.“ Lt. Governor Gavin Newsom

Panelists also include, People for Bikes  Jenn Dice, the Vice President of Government Relations, San Francisco Bicycle Coalition Executive Director Leah ShahumCalifornia Bicycle Coalition Vice-Chairman Charlie Gandy, and The Bike Guy San Diego Ed Clancy.

The panel will discuss how bicyclists are emerging as an interest group worth targeting. They are bi-partisan, organized, social media oriented, environmentally friendly, politically motivated and a growing crowd, especially among Millennials in all ethnic groups. Nationally, there are over 200 state and local bike advocacy organizations waiting to be activated by savvy candidates. This session will outline the cycling community demographics, their key issues, and provide strategies to effectively engage them in the next election cycle.

Key to this rise in bicyclists’ political power? Women. Women who want safer, smarter, greener, more economically vibrant streets in our cities. This groundbreaking and informative panel will give attendees a view from the city, state and national perspectives.

Jenn Dice, the Vice President of Government Relations of the nationally focused organization PeopleForBikes, will be reporting on the impressive increase in the number of cities turning to bicycles to create more livable cities and downtowns, which attracts jobs and grows the economy. Recent growth in the number of Americans biking and walking has led to many communities calling for more and better infrastructure to accommodate this growth. The explosion of bike sharing systems has also been part of the public discussion of generating business and bringing top job prospects to communities across the country. To learn more about this trend, read their recent blog post: http://www.peopleforbikes.org/blog/entry/bike-share-and-protected-lanes-boost-bike-diversity-in-nyc and download a copy of the new report “Protected Bike Lanes Mean Business” by People for Bikes and the Alliance for Biking and Walking.

Leah Shahum has been the Executive Director of the San Francisco Bicycle Coalition since 2002, and serves on the Alliance for Biking and Walking’s national board of directors. Under Shahum’s leadership, the SF Bicycle Coalition has grown to one of the largest and most powerful advocacy groups in the country. Shahum oversees the organization's 501C3 and 501C4 work, which allows the organization to make political endorsements. In her tenure, San Francisco has become one of the top rated cities for bicycling. Thanks to her leadership, the number of people biking in San Francisco has doubled in just the last five years, protected bikeways were added across the city, and parts of San Francisco now boast 15% or more mode share by bike.  

Further information on what you’ll learn at the panel can be found in top national bike advocate and California Bicycle Coalition Vice-Chairman Charlie Gandy’s recent blog post “Women & the All Powerful Bike Lobby”  at PedalLove.org. For further details on the conference please go to: http://www.theaapc.org/

This panel was made possible by People for Bikes, the San Diego Association of Realtors, the National Association of Realtors, the California Bicycle Coalition and Women on Bikes California/Pedal Love.


About the 2014 AAPC Pollie Awards & Conference
As the leading industry event heading into the midterm elections, the 2014 AAPC Pollie Awards & Conference will feature cutting-edge programming on key industry trends, including the Hispanic influence on American politics, changing media landscape, the science of voter behavior, and the role of political professionals in promoting civil discourse.

Widely recognized as the must-attend event for political consultants, media buyers, public affairs specialists, suppliers, industry leaders and journalists, the 2014 AAPC Pollie Awards & Conference will take place in San Diego, CA April 2-4, 2014.  More than 500 political professionals will take advantage of the Conference’s programming, designed to empower attendees to leverage the latest techniques in campaign strategy and management, including four general sessions on the most important topics in electoral politics and public affairs, more than 40 companies exhibiting in the Expo and countless opportunities for networking with peers. For details, visit www.theaapc.org

About AAPC

Founded in 1969, the AAPC is a multi-partisan organization of political and public affairs professionals dedicated to improving democracy. The AAPC has over 1,250 members hailing from all corners of the globe.  It is the largest association of political and public affairs professionals in the world. For more information, see www.theaapc.org.

About People for Bikes

By connecting the bicycle industry and millions of individual riders, we generate political clout that secures a seat at the congressional table for people who benefit from bikes. Through these efforts, federal investment in bicycling has quadrupled since we've been on the scene in 1999.

We provide a unified front for advocating for bicycling on a national level, a strategic center to ensure collaboration between each piece in the bicycling movement, and the ability to support local efforts through our financial, community and communication resources. Find out more: www.peopleforbikes.org/

About the California Bicycle Coalition

The mission of CalBike is to enable more people to bicycle, creating safer, healthier and more prosperous communities for all. Our goal is to double the amount of bicycling in the Golden State by 2017 and triple it by 2020. Learn more about us at www.calbike.org.

About Women on Bikes California/Pedal Love

An initiative of the California Bicycle Coalition, the mission of Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries. Key to our strategy is elevating the voice of women passionate about bicycling via storytelling on our website Pedal Love, and our “Active Living Plugged In” new media, communications and leadership training campaign to cultivate and activate 500 new voices for active living. Learn more about us at www.PedalLove.org.