The Art & Science of Selling Bicycling to Women - PDF

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The Art & Science of Selling Bicycling to Women-2.png

The Art & Science of Selling Bicycling to Women - PDF

2.99

Compiled and expanded from Pedal Love Director Melissa Balmer's presentation at Interbike's Electric Bike Theatre in 2016 this 70 page Power Point pdf includes the full text and resource links.

Melissa makes a compelling case for the vast and often overlooked opportunities and strategies for selling bicycling to women through the lens of compassion, creativity and connectivity. Further she lays how bike advocacy, popular lifestyle brands, and the rise of the electric bikes offer keys to creating exponential growth in what has been a flat industry for several years.

This PDF also previews Robin Bylenga Founder/CEO of Pedal Chic's portion of the presentation focusing on compassion, creativity & connectivity in creating thriving bike friendly retail experiences for women. 

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