Jan
11
9:30 AM09:30

The Art & Science of Owning Your Story Webinar

Overview

Sorry! This webinar is sold out!

To get the waiting list email Melissa@PedalLove.org

We'll be sharing the recording from it and hosting another soon!

This webinar is hosted 9:30 - 10: 30 AM PST

A free webinar on the next steps you can take NOW to excel at developing your story, telling your story, amplifying your story, pitching your story, and growing your story for active, sustainable, mindful mobility.

With this webinar we're announcing the Pedal Love Track at the League of American Bicyclist's National Bike Summit March 6-9, 2017 in Washington D.C. The Pedal Love Track will focus on "hands on" trainings in storytelling & communications in support of the League's new Active Transportation Leadership Institute.

Goal:

To help you measurably improve the effectiveness of both your social and traditional media outreach in 2017 by engaging the power of your own story.

Our Presenters:

  • Developing your story - Melissa Balmer Director of Pedal Love
  • Telling your story - Maria Contreras Tebbutt (LCI) The Bike Campaign + Pedal Love Council Member
  • Amplifying your story - Andrea Learned Thought Leadership Strategist + Pedal Love Council Member
  • Pitching your story - Teri Sawyer Publicist for Pedego Electric Bicycles
  • Growing your story - Alex Doty President of the League of American Bicyclists

Space is Limited to 40 Participants! Sign Up Now!

Name *
Name

About Our Presenters

Melissa Balmer is a writer, media relations specialist and speaker dedicated to growing more active, sustainable, mindful mobility. As the former Media Director for the California Bicycle Coalition, and Founder of Pedal Love, she has placed stories in local, statewide, and national news outlets such as the Associated Press, Bicycling Magazine, Cosmopolitan Magazine, KABC News, Los Angeles Magazine, the Los Angeles Times, Momentum Magazine, City Lab, the Sacramento Bee, the San Francisco Chronicle, the Texas Standard, Reuters and more.

Maria Contreras Tebbutt is the founder and director of The Bike Campaign and Bike Garage in Woodland California, a non-profit, volunteer, self-sustaining bicycle advocacy organization and "bike kitchen" making it possible for anyone to own and ride a bike.  The organization's #1 goal is to reduce car trips to schools and workplaces while improving the quality of life for everyone. Maria is also a certified instructor with the League of American Bicyclists.

Andrea Learned is the Founder of Learned On, LLC. She is a sustainability-focused writer and communications strategist specializing in digital thought leadership. She is the author ofDon’t Think Pink, and her take on the ideas, companies, and leaders worth noting in that space has published in The Guardian, The Huffington Post, GreenBiz, and TriplePundit, among others. Andrea was included in the March 2013 TriplePundit.com list of Top Sustainability Bloggers on Twitter and made the 2015 Trust Across America list of trusted leaders.

Teri Sawyer is the Director of the award winning T&Co., a marketing, PR, social media, branding and market research agency. specializing in marketing, PR, social media, branding and market research for technology, telecom, media, and entertainment clients for both both B2B and B2C. Her client experience includes Toshiba, Deloitte & Touche and Pedego Electric Bikes.

After thirteen years leading the Bicycle Coalition of Greater Philadelphia, Alex Doty started as the Executive Director of the League of American Bicyclists in 2015. Proud achievements during his time in Philadelphia include creation of the regional trail network the Circuit, the Better Bike Share Partnership, Cadence Youth Cycling and building a great team that thrived on meeting ambitious goals. Alex's priority at the League is to better connect Bicycle Friendly America and Smart Cycling to local and state advocacy groups and bike clubs, and successfully launch the Active Transportation Leadership Institute.

View Event →
Sep
22
12:00 PM12:00

The Art & Science of Selling Bicycling to Women - The Electric Bike Theatre @ Interbike

Robin Bylenga honored at Interbike 2015. Image courtesy of Interbike.

Robin Bylenga honored at Interbike 2015. Image courtesy of Interbike.

Coming to Interbike This Year? Please Join Us!

The casual female rider is a huge potential as a growth market for bicycling, and three key factors are making it more possible for women of all ages and wellness levels to bike in the United States:

1) The successful increase in safe bicycle infrastructure by progressive cities across the the country who are listening to, and collaborating with, bike advocates on the local, regional, state and national levels.

2) The rise in city and suburban bicycling for errands and commuting.

3) The rise of the electric bike.

What's missing? An understanding of how to successfully market to women who aren't interested in the sport of cycling, not yet anyway, perhaps never. We’ll share how you can successfully connect and sell to this mostly untapped market through compassion and communication.

What We'll Cover:

What Women Want - Communication!

Bicycling was a $6 billion dollar industry in 2014. Athleisure, the newest and hottest segment of the apparel market, is estimated at $44 billion annually by NPD Group. So how do we collectively grow bicycling  to $16 billion, and then even $66 billion? Women.

If the bike industry will throw its net much wider - truly engaging the casual bicyclist - they’ll get more of those avid, sport focused cyclists they so desire.

The experience – not discounts – is what sets you apart from the rest.  We will share how to develop a better in-store experience.

Compassion is key. Meet women where they are.  We'll discuss how to relate to and inspire your customer thus building relationships and the “forever customer."

Creating Compelling Communications with Storytelling

Storytelling needs to be at the heart of your communications strategy. Only storyteller changes hearts + minds. Anyone can become a masterful storyteller.

Masterful storytelling + today's smart, low cost digital communications tools = culture shift. Culture shift = sales.

Why getting positive bike-friendly stories into the media, especially the lifestyle media, is such an important part of a successful communications strategy not only for your own business, but the business of bicycling overall.

Our Presenters

About Robin Bylenga

In 2010 Robin launched Pedal Chic, the first women centric, full service bike shop in the U.S. in Greenville South Carolina. Her award winning store in a “must stop” location for those interested in creating their own female focused store.  Pedal Chic's clients regularly drive 5+ hours for personalized saddle fit, bike fit and fantastic product selection. Dedicated to transforming women’s lives through bicycling, Robin is now bringing her groundbreaking approach available to the bicycle retail world through live talks, coaching and webinars.

Robin and Pedal Chic have been featured in Bicycling Magazine, Southern Living, Better Homes & Gardens, CNN Money, The New Yorker, Momentum Magazine, and more.  Robin and Pedal Chic have been awarded Interbike’s "America's Best Bike Shops" 2013, 2014, 2015 & 2016 and "Best Bike Shop for Women" in 2012, 2013, 2015. In 2016 she’ll be presenting the Interbike award for the “Best Bike Shop for Women.” Robin holds a master's degree in Human Resource Development from Clemson University. She speaks nationally on entrepreneurship, transformation, bicycling, and selling to women.

About Melissa Balmer

Melissa is the Media Director for the California Bicycle Coalition (CalBike) andthe Founder/Director of PedalLove.org dedicated to elevating the voice and impact of women working for more active, mindful mobility. A writer, speaker and media specialist Melissa regularly hosts presentations, workshops and webinars on storytelling, communications and media outreach focused for the active living advocacy and bicycling industries.

Melissa has placed Pedal Love and CalBike in local, regional, statewide and national news outlets such as the Associated Press, Bicycling Magazine, the Los Angeles Times, Momentum Magazine, various National Public Radio affiliates, Next City, Reuters, Sierra Club Magazine, and more. She was on the founding advisory board for the League of American Bicyclists Women Bike program, hosted the very first all female League Cycling Instructor certification class just for women as a scholarship, played the role of special event + media coordinator for the Pro Walk/Pro Bike: Pro Place conference in 2012, andsummit coordinator for the California Bicycle Summit in 2013.

View Event →
Aug
18
12:10 PM12:10

The Power of Storytelling for Compelling Presentations

Note: This webinar is scheduled for Pacific Time.

As a leader - or as an advocate - public speaking is the key to unlocking empathy, stirring excitement, sharing knowledge and insights, and promoting a shared dream
— Chris Anderson from "TED Talks - The Official TED Guide to Public Speaking"

Are your fans and followers eager to attend your presentations? Are you a popular presenter gaining avid new fans and followers with your talks?  Not quite where you want to be yet? Ready to revolutionize your skills?

In this 50 minute presentation Pedal Love Director Melissa Balmer will share the tools and tips you need to successfully use the power of storytelling to create compelling live presentations and webinars. This presentation will include:

1. Putting the Power Into Your Powerpoint - how to create a modern, appealing look and feel as the visual accompaniment for your presentation and avoid the common mistakes and pitfalls to that distract and harm your presentation.

2. Anyone Can Become A Masterful Storytelling - how to artfully craft and include short stories into your presentations to make them memorable.

3. Giving Memorable Presentations - how your approach is as important as content for webinars, panel presentations and keynote talks and how trying to prove how smart you are can instead both bore and overwhelm your audience.

Our guest speakers include Charlie Gandy, one of the architects of the modern biking and walking movement who will demonstrate how you can share a compelling story in just three minutes.

The presentation will include 15 minutes for questions.

Attendees will have access to the recorded webinar for a limited time after the event.

Price: $14.99 (Note: $12.99 if you purchase by Sunday August 14th at midnight)

 

Note: The time of this webinar is for Pacific Time.

About Melissa Balmer

Melissa is the Media Director for the California Bicycle Coalition and Founder/Director of PedalLove.org. She is a writer, media relations specialist and speaker dedicated to growing more active, mindful mobility. Her mission is to share the power of personally engaging storytelling to inspire. Her passion is to recruit fresh voices from diverse multi-generational perspectives to share their stories in traditional and new media platforms to engage new audiences for active, mindful mobility.

Melissa has placed Pedal Love, its creative team, events and CalBike in local, regional, statewide and national news outlets such as the Associated Press, Bicycling Magazine, Cosmopolitan, KABC News, Los Angeles Magazine, the Los Angeles Times, Momentum Magazine, National Public Radio affiliates Houston Public Media, KCRW, KPCC, KQED, and the Texas Standard, Next City, the OC Weekly, the Sacramento Bee, the San Francisco Chronicle, Sierra Club Magazine, and many more. Image by Lisa Beth Anderson. Reach her via email: Melissa@PedalLove.org.

About Charlie Gandy

Charlie Gandy consults with cities promoting active living. He is a nationally recognized expert in bicycle and pedestrian advocacy, and a popular consultant and speaker known for sparking innovation. Charlie founded Bike Texas, created the Thunderhead Alliance retreat for biking and walking advocates, played a key role in raising funding for and running the original "Bikes Belong" national political campaign to fund biking, walking and public transit at the federal level, and originated and developed the Bike Friendly Business Districts program in collaboration with Bike Long Beach for the City of Long Beach.

Charlie is currently section hiking up the California Coastline. He's finished the Southern half from Tijuana to Santa Cruz and is avoiding the satanist poison oak as he works his way north to Oregon. Reach him via email here. Read his blogs Walking California's Edge and  "Travels with Charlie" here. Image by Allan Crawford.

View Event →
Nov
2
6:30 PM18:30

Bicycle Dreamer Award at the California Dream Ride

Long Beach's Brian Addison will be awarded the inaugural "Bicycle Dreamer" award by the California Bicycle Coalition.

Long Beach's Brian Addison will be awarded the inaugural "Bicycle Dreamer" award by the California Bicycle Coalition.

Please join us for this free event, celebration and fundraiser!

What: With the California Bicycle Coalition's Bicycle Dreamer Award, the California Bicycle Coalition honors extraordinary achievement in advancing our dream: that one day soon all Californians will be able to ride bicycles safely and conveniently wherever they wish to go, and that, as a result, all our communities will thrive.

The California Dream Ride from October 30 thru November 4, touring the coast of California from Santa Barbara to San Diego, is the only fundraising ride raising awareness and funds to improve bicycling for all Californians.

Who: This year's inaugural "Bicycle Dreamer" award will be given to an original, fiercely talented young man - the Long Beach based journalist and communications expert Brian Addison for using his writing and social media skills to engage and educate the broader community of the rights and opportunities of bicycling.

The current Communications Director of Downtown Long Beach Business Associates, and Editor of LongBeachize.com (part of the publishing network which includes Streetsblog LA, Streetsblog California and Santa Monica Next), this year Brian won a coveted L.A. Press Club Award for the "Online Journalist of the Year." Brian won the award against stiff competition from major news outlets such as Variety, KCET, The Hollywood Reporter, Truthdig and the LA Times for his writing both at Longbeachize.com, and as first the Associate and then Executive Editor of the Long Beach Post. During his tenure at the LB Post in 2012, he and his then colleague Sarah Bennett, chose Long Beach bicyclists as "Person of the Year."

RSVP's required - click here to do so easily online!

Where: MADE Long Beach 236 Pine Ave., Long Beach CA 90802. The bike friendly, locally produced, creative collective store and event venue. Images courtesy of MADE.

Food & Drink: Lola's Mexican Cuisine will be offering a buffet of delicious dining options + there will be a cash bar with beer and wine.

DJ: Ken with MES Entertainment

RSVP's required - click here to do so easily online!

More About Brian Addison

After moving from the small mountain town of Big Bear to attend CSU, Fullerton, Brian subsumed himself in biopsychology. However, after having experienced the power of writing while volunteering in Tanzania, Brian shifted gears entirely and opted to get a Master of Fine Arts in writing from California State University Long Beach. He has since lived in Long Beach, residing with his partner Sam in Alamitos Beach. He welcomes all readers to introduce themselves, especially over a cup of coffee. (Or beer. Or. bourbon. Should you have the gall to go down that road with him).

The California Dream Ride comes through Long Beach on its way from Santa Barbara to San Diego. Image by Janet Lafleur.

The California Dream Ride comes through Long Beach on its way from Santa Barbara to San Diego. Image by Janet Lafleur.

About the California Dream Ride

The California Dream Ride raises funds and awareness for the California Bicycle Coalition's "Bikeways to Everywhere Initiative" which advocates for safe, comfortable, connected bikeways networks for all Californians. What are bikeway networks? Bikeway networks link every destination in a community through a network of quiet bicycle boulevards, bike paths, and protected bike lanes. The money you raise on this ride will support our work pushing for more state funding for bikeway networks, and helping local communities access those funds

The fully supported ride follows 265 miles of the California coast from Santa Barbara to San Diego and offers scenic riding, excellent food and comfortable accommodations, as well as an opportunity to go behind the scenes in the world of bicycle advocacy. The deadline to sign up is September 30th. Sign up today!

About the California Bicycle Coalition

The California Bicycle Coalition (CalBike) enables more people to bicycle for the health, safety, and prosperity for all. We envision millions of people riding bikes every day in California, with networks of safe streets and paths conveniently connecting every destination.

CalBike’s advocate member organizations across the state include: Bike Bakersfield, Bikeable Communities, Bike East Bay, Chico Velo Cycling, Inland Empire Bicycle Alliance, Los Angeles County Bicycle Coalition, Marin County Bicycle Coalition, Napa County Bicycle Coalition, People Power of Santa Cruz County, Sacramento Area Bicycle Advocates, San Diego County Bicycle Coalition, San Francisco Bicycle Coalition, San Luis Obispo County Bicycle Coalition, Shasta Living Streets, Silicon Valley Bicycle Coalition, and Walk & Bike Mendocino. Learn more at calbike.org.

View Event →
Sep
18
12:00 PM12:00

Briefing on Vision Zero with Leah Shahum in Long Beach

You are cordially invited to participate in a professional's brown bag lunch briefing with Leah Shahum the Executive Director of the Vision Zero Network for North America. Leah will be sharing with us why, as the former Executive Director of the San Francisco Bicycle Coalition, she decided that the Vision Zero initiative out of Sweden is so crucial for us as a focal point to make safer and more vibrant city streets for everyone.

Click Here to Listen to Our Audio Podcast Interview with Leah!

Event Location: 111 W. Ocean Blvd. #21, Long Beach 90802

Studio 111 is graciously offering their conference room for this event. Maximum attendance is 45. Please RSVP by Friday Sept. 11 to be included. Register online with the link below.

Note: You will need to check in at the lobby to be escorted upstairs. For those who need to drive parking is available in our structure for $1.25/15-minute ($5/hour), with the daily max being $12.  Any spot marked “2-hour guest” on our lower levels, or unmarked spots on our upper levels, are available for your guests to park.

This Event is Free - Cick Below to Register Online

 

Public + Media Junket with Leah Shahum + Charlie Gandy by Bike

2:00 pm to 4:00 pm - 30 spots are available (bikes not included, but can be easily rented at Bikestation - (562) 436-2453). To register for the media junket please email Melissa@PedalLove.org with your request and credentials.

 

Location: Bikestation 223 E. 1st St., Long Beach CA 90802

The media are invited to join Leah Shahum and Charlie Gandy for a short, easy bike ride around Long Beach to tour both the innovation and opportunities to move further towards the Vision Zero goal of zero deaths and zero major injuries on our city streets.

 

 

 

Vision Zero is gathering momentum in communities across the United States. From Seattle to New York City, San Diego to Washington, D.C. a number of leading cities have committed to Vision Zero — while many others are considering and working toward such a commitment.

What makes a Vision Zero City? 

One that meets the following minimum criteria:

  • A clear goal of eliminating traffic fatalities and severe injuries has been set.
  • The Mayor has publicly, officially committed to Vision Zero.
  • A Vision Zero plan or strategy is in place, or the Mayor has committed to doing so in clear time frame.
  • Key city departments (including police, transportation and public health) are engaged.

Learn More About Leah & Vision Zero

View Event →
Apr
16
12:00 PM12:00

Media + Marketing Love 404 - The Power of Storytelling

Shown above: Two very popular TED talks by two very charismatic storytellers. At left Dr. Brene Brown author of Daring Greatly, and at right award winning author Chimamanda Ngozi Adichie

Register now:

http://www.anymeeting.com/PIID=EB57DA81864938

The last in our four-part series of webinars on Media & Marketing - with an emphasis on attracting more women to bicycling - we’ll delve into how to becoming a charismatic storyteller:

1. Why storytelling matters and yes it absolutely helps in raising money!

2. What makes a story great – lessons from masterful storytellers

3. How to develop your own repertoire of stories that can serve you for many situations

4. Storytelling resources

 This webinar moves forward from our previous three webinars:

Following the social media conversation with #MediaLove4Bikes #MindfulMobility #PedalLove

This webinar is free to the executive teams of CalBike's affiliates, CalBike's current paid members and Pedal Love's current paid subscribers.

Register now:

http://www.anymeeting.com/PIID=EB57DA81864938

About  Our Presenters

Melissa Balmer is the Media Director for the California Bicycle Coalition and Director of PedalLove.org. She is a writer, media relations specialist and active living advocate. Her mission is to share the power of artistry and personally engaging storytelling to inspire. Her passion is to recruit fresh voices from diverse multi-generational perspectives to share their stories in traditional and new media platforms to engage new audiences in active living. She has developed a multi-faceted strategy to exponentially grow positive stories of biking in California’s media and beyond – with an emphasis on women.

Melissa has placed the Pedal Love initiative, its creative team, events and CalBike in local, regional, statewide and national news outlets such as the Associated Press, Bicycling Magazine, KABC News, KPCC's Airtalk, Los Angeles Magazine, the Los Angeles Times, Momentum Magazine, the Sacramento Bee, the San Francisco Chronicle and more. Image by Lisa Beth Anderson.

 

Charlie Gandy is a nationally recognized expert in bicycle and pedestrian advocacy, Charlie is a popular consultant and speaker known for sparking innovation. Charlie founded Bike Texas, created the Thunderhead Alliance retreat for biking and walking advocates, and the Bike Friendly Business Districts program in collaboration with Bike Long Beach.

As a program facilitator he has organized trainings in all fifty states and played a role in launching more than 30 biking and walking advocacy organizations around the U.S. including the California Bicycle Coalition, the Los Angeles County Bicycle Coalition and the Alliance for Biking and Walking. Charlie has recently been featured on the cover of the OC Weekly, on KPCC’s Air Talk and in the Los Angeles Times  for his leadership in bike advocacy. Image by Allan Crawford.

 

View Event →
Mar
26
12:00 PM12:00

Media + Marketing Love 303

Register now:

http://www.anymeeting.com/PIID=EB56DC83864A31

The next in our four-part series of webinars on Media & Marketing - with an emphasis on attracting more women to bicycling - we’ll delve into thoughtful empowering language:

  • How updating our language can move us beyond "car vs. bike" and "bikelash" 
  • Developing our strongest talking points whether it's to speak to the media, a City Council, or our neighbors
  • Telling stories that inspire us to action, openness and honesty, rather than stories that invoke rage, anger, fear, guilt and shame
  • Engaging new audiences by telling the story of the bike in new, different ways

This webinar moves forward from our previous two webinars:

We'll also be introducing our upcoming project "Pedal Love: Cultivating Civil Streets Conversations for California and Beyond" an online digital media & style guide to aid those passionate about creating safer, more peaceful and vibrant streets.

Following the social media conversation with #MediaLove4Bikes #MindfulMobility #PedalLove #PeddleLove

This webinar is free to the executive teams of CalBike's affiliates, CalBike's current paid members and Pedal Love's current paid subscribers.

Register now:

http://www.anymeeting.com/PIID=EB56DC83864A31

About Our Presenters

Melissa Balmer is the Media Director for the California Bicycle Coalition and Director if the Women on Bikes California/PedalLove.org initiative. She is a writer, media relations specialist and active living advocate. Her mission is to share the power of artistry and personally engaging storytelling to inspire. Her passion is to recruit fresh voices from diverse multi-generational perspectives to share their stories in traditional and new media platforms to engage new audiences in active living. She has developed a multi-faceted strategy to exponentially grow positive stories of biking in California’s media and beyond – with an emphasis on women.

Melissa has placed the Pedal Love initiative, its creative team, events and CalBike in local, regional, statewide and national news outlets such as the Associated Press, American Bicyclist, Bicycling Magazine, KABC News, KPCC's Airtalk, Los Angeles Magazine, the Los Angeles Times, Momentum Magazine, the Sacramento Bee, the San Francisco Chronicle and more.

Jenn Guitart is Director of Communications and Development at the California Bicycle Coalition. Jenn has spent her working life using and playing with language and narrative. Since 2000, she has tapped this passion for narrative to raise millions of dollars for a wide array of nonprofit agencies. Most recently she has had the pleasure of devoting her narrative attentions to her favorite cause—bicycling!

Jenn holds an MA in anthropology and a certificate in Culture and Media from NYU, and a BA in Latin American Studies from Brown. Her academic work has focused on Cuba. She is half Cuban and speaks Spanish.

Jenn enjoys singing and playing bicycle themed music on guitar, accordion, and piano, and has published her experimental fiction in McSweeney’s, Columbia, and other journals. Her documentary Worms in the Big Apple, on urban composting in New York City, aired nationally on public television. She lives and rides bicycles in Berkeley with her husband and two sons.

Image by Jimbo Times

Image by Jimbo Times

Maria Sipin is a Southern California native who advocates for active transportation, community partnerships, and improving the lives of youth and LGBTQ persons who are affected by discrimination, poverty and chronic illness. Maria is a health communications specialist at the Division of Adolescent and Young Adult Medicine at Children’s Hospital Los Angeles. Maria is keen on social media and the role of technology for achieving health objectives and enjoys working on projects with a public health and social equity focus that facilitate wellness, creativity, and structural changes. She is an advisory board member for Multicultural Communities for Mobility, promotes the joys and benefits of bicycles through Women on Bikes California, and is a League Cycling Instructor. She developed the Women Bike Women Lead ride and event series with Daniella Alcedo in collaboration with the Los Angeles County Bicycle Coalition and Multicultural Communities for Mobility.

Machiko Yasuda is a software engineer at The Reformation, a fast-growing company redefining fashion sustainably. She teaches web development and bicycling as an LCI. She writes and edits for Pedal Love and has written for The Washington Post and 89.3 KPCC. She is currently studying alignment and biomechanics with Katy Bowman to become a Restorative Exercise Specialist™. 

View Event →
Feb
12
9:00 AM09:00

Media + Marketing Love 202

In the next in our four-part series of webinars on Media & Marketing with an emphasis on attracting more women to bicycling we’ll delve into:

  • Creating a Media Plan and strategy for Bike Month
  • Honing your visual and linguistic brand and your pitch
  • Developing 360 degrees of storytelling
  • Creative collaborations focusing on creating great images
  • You got the interview! Now what?

The power of using compelling and emotionally engaging imagery will be a focal point of this webinar. Here's what Carolyn Szczepanski, Communications Director of the League of American Bicyclists has to say about the subject:

"The value of high-quality images to programs like Women Bike can't be overstated. Encouragement initiatives, especially those aimed at traditionally underrepresented populations (like, yes, women!), must address and uproot the previous stereotypes about cycling. Our goal is to replace the misconceptions — or lack of representation — with new visions of how bicycling can fit into and improve the lives of women from diverse backgrounds. Photography is an incredibly powerful tool in giving current and potential bicycle users a glimpse of the possibilities and validate the thought that, "Yes, women like ME ride a bike!"

We couldn't be more grateful to the Pedal Love crew for highlighting the work of leaders like Jenna Burton, Renee Rivera and Leah Shahum (to name a few) in the sophisticated and inspirational light they so richly deserve."

Want to see some of the great images she's talking about? Click here!

This webinar will move forward from what we covered in December's Media Love 101. You can find the video + recording of that webinar here: http://youtu.be/m0U9CCwxJkA

This webinar is free to the executive teams of CalBike's affiliates, CalBike's current paid members and Pedal Love's current paid subscribers.

Your Webinar Hosts

Above from left: Elayne Fowler, Melissa Balmer and Kellie Morris

Melissa Balmer is the Media Director for the California Bicycle Coalition and the Women on Bikes California/PedalLove.org initiative. She is a writer, media relations specialist and active living advocate. Her mission is to share the power of artistry and personally engaging storytelling to inspire. Her passion is to recruit fresh voices from diverse multi-generational perspectives to share their stories in traditional and new media platforms to engage new audiences in active living. She has developed a multi-faceted strategy to exponentially grow positive stories of biking in California’s media and beyond – with an emphasis on women.

Melissa has placed the Pedal Love initiative, its creative team, events and CalBike in local, regional, statewide and national news outlets such as the Associated Press, American Bicyclist, Bicycling Magazine, KABC News, KPCC's Airtalk, Los Angeles Magazine, the Los Angeles Times, Momentum Magazine, the Sacramento Bee, the San Francisco Chronicle and more.

Elayne Fowler is a partner in Phinelli Group, a marketing, sales and business development firm with clients in the bicycle, consumer electronics, sports and media industries. A veteran of premier advertising agencies Saatchi & Saatchi and Young & Rubicam, she was recently Marketing Director at Electra Bicycle Company where she helped grow the company to the 6th largest bike brand sold in the IBD channel in the USA and supported the business in 27 countries. Elayne is a founding member of Executive Women in Cycling, and board member of the California Bicycle Coalition and San Diego County Bicycle Coalition.

Kellie Morris did her first multiday, fund-raising bike ride in 2002 after a co-worker dared her to take up the challenge - the seven-day ride from San Francisco to Los Angeles. Kellie does most of her local trips on her trike including shopping, running errands, attending fitness classes, visiting friends and even riding to church. In May 2013 Kellie became a certified bicycling instructor via The League of American Bicyclists LCI program. A former IT executive she is passionate about sharing the growth opportunity for bringing more women into bicycling through smart marketing. She now teaches throughout Long Beach and Los Angeles, writes the "We All Ride Bikes" column for PedalLove.org and is the co-founder of the brand new Carson Bicycle Coalition.

 

 

View Event →
Dec
18
9:00 AM09:00

Media Love 101

In Media Love 101 Melissa Balmer will give you the basic tools and skills to successfully start or refresh your own media outreach skills including:

  • How to write and distribute a winning press release
  • Creating a strong media list that works for your organization
  • Understanding the media's timelines
  • Setting up an engaging "news" or "media" room
  • Creating appealing phone and in person story pitches
  • Supporting your media outreach with smart social media outreach
  • Building a strong local media base before branching out

This class if free for affiliates and members of the California Bicycle Coalition and Women on Bikes California/PedalLove.org. To register please go to: http://www.anymeeting.com/PIID=EB53DE87834C30

To officially subscribe to PedalLove.org for just $12 please go to: http://www.pedallove.org/help-us-build-the-pedal-love-media-guide/ to become a member of the California Bicycle Coalition please to go Calbike.org.

About Melissa:

Melissa Balmer is the Executive Director of Women on Bikes California/Pedallove.org and Media Director for the California Bicycle Coalition. She has placed Pedal Love/Women on Bikes California, its creative team, and CalBike in the Associated Press, Bicycling Magazine, Bicycling Retailer, CNN Blogs, NPR stations KPCC, KCRW and KQED, television news KABC News, KCAL 9 News, KCRA/NBC, the Los Angeles Times, Los Angeles Magazine, Momentum Magazine, the Sacramento Bee, the San Francisco Chronicle, the San Jose Mercury News, and more. She serves on the Marketing & Media committee for the Women Bike program of the League of American Bicyclists.

View Event →
Nov
6
7:00 AM07:00

Attracting More Women to Bicycle Touring & Tourism

Above from left: Mia Kohout, Kellie Morris, Elayne Fowler, Mia Bolton and Melissa Balmer.

Join us for an informative interactive panel on the marketing and media outreach tools, tips and techniques of successfully attracting more women to your events and tours at the National Bicycle Tourism Conference in San Diego this November! Registration is still open for the conference so don't miss out! Click here for all details: http://www.bicycletournetwork.org/conference/

Our panel will be moderated by Mia Kohout, Editor in Chief of Momentum Magazine named one of the Top 50 Most Influential Women in the bicycle industry in the January 2014 issue of Bicycle Retailer and Industry News.

Download Presentation Notes Here!

Our topics and panelists include:

  • Expanding your opportunities in bicycle tourism by appealing to more women with Kellie Morris - LCI/Pedal Love creative team member who hosts the "We Can All Ride Bikes" blogs and segment of our monthly Pedal Love radio podcasts.
  • Using the power of visual marketing and engaging storytelling to expand your audience with Elayne Fowler - partner in Phinelli Group, founding member of Executive Women in Cycling and board member of the California Bicycle Coalition.
  • Recognizing and connecting with large female markets and audiences via events, social media with Mia Bolton - assistant Account Executive at Mixte Communications and publicist for the San Diego County Bicycle Coalition.
  • Creating an effective media strategy with Melissa Balmer - Director of Pedallove.org and Media Director for the California Bicycle Coalition.

About our presenters:

Melissa Balmer is the Executive Director of Women on Bikes California/Pedallove.org and Media Director for the California Bicycle Coalition. She has placed Pedal Love/Women on Bikes California, its creative team, and CalBike in the Associated Press, Bicycling Magazine, Bicycling Retailer, CNN Blogs, NPR stations KPCC, KCRW and KQED, television news KABC News, KCAL 9 News, KCRA/NBC, the Los Angeles Times, Los Angeles Magazine, Momentum Magazine, the Sacramento Bee, the San Francisco Chronicle, the San Jose Mercury News, and more. She serves on the Marketing & Media committee for the Women Bike program of the League of American Bicyclists.

Mia Bolton is Assistant Account Executive at Mixte Communications, a local, bicycle-loving business empowering nice companies tell their stories. She manages the media presence of the San Diego Bike Coalition to raise awareness around its efforts to protect and advocate for all people on bicycles and spearheads media for popular local bicycling events including CicloSDias, Bike the Bay and Tour de Fat. Mia incorporates bicycling into her everyday life as a form of commuting, training and recreation. With a company name like Mixte and a client like the San Diego County Bike Coalition, how could she not?

Elayne Fowler is a partner in Phinelli Group, a marketing, sales and business development firm with clients in the bicycle, consumer electronics, sports and media industries. A veteran of premier advertising agencies Saatchi & Saatchi and Young & Rubicam, she was recently Marketing Director at Electra Bicycle Company where she helped grow the company to the 6th largest bike brand sold in the IBD channel in the USA and supported the business in 27 countries. Elayne is a founding member of Executive Women in Cycling, and board member of the California Bicycle Coalition and San Diego County Bicycle Coalition.

Mia Kohout is the CEO and Editor-in-Chief of Momentum Mag, an independent media company that celebrates the growing transportation cycling movement in North America, with an emphasis on women and families.  She encourages more people to ride bikes by showcasing cycling as an easy, fun, sexy, smart and efficient way to get around. In January 2014, Bicycle Retailer and Industry News named Mia as one of the Top 50 Most Influential Women in the bicycle industry. Mia is also the founder of Bike to Work Week in Metro Vancouver, where in its inaugural year in 2007 more than 1,000 new cyclists participated, of which more than 50% were women. 

Kellie Morris is a former IT executive who did her first multiday, fund-raising bike ride in 2002 after a co-worker challenged her: a seven-day ride from San Francisco to Los Angeles.  Since then, Kellie has completed three multiday tours. In 2010 she was diagnosed with an auto-immune disorder which her car light/bike friendly life helps keep under control. In May 2013 Kellie became a The League of American Bicyclists certified bicycling instructor. She is a much sought bicycle education instructor throughout Long Beach and Los Angeles. For Pedal Love she writes/hosts the "We All Ride Bikes" column and podcast.

View Event →
Aug
28
9:00 AM09:00

Three Feet for Safety Media Outreach Coaching Webinar

Two young girls on the Vista Bike Blvd. in Long Beach riding home from school. With the new law going into effect September 16th motorists will need to give bicyclists a space of at least three feet when passing. Image by Allan Crawford.

Two young girls on the Vista Bike Blvd. in Long Beach riding home from school. With the new law going into effect September 16th motorists will need to give bicyclists a space of at least three feet when passing. Image by Allan Crawford.

The Three Feet for Safety Act will go into effect on September 16. The law requires motorists to give at least three feet of clearance when passing a bike in the same lane. But how will the public know about the new law? This is where you and the California Bicycle Coalition come in.

From day one of the long campaign to pass the Three Feet for Safety Act we knew that the key benefit of the bill was education. Enforcement is important but most violations won’t be seen by police officers. CalBike’s Three Feet for Safety Media Outreach Plan needs your help to ensure that the correct information about the law is shared far and wide.

Please join CalBike's Executive Director Dave Snyder and Media Director Melissa Balmer for a free webinar and conference call on Thursday August 28th. During this call we'll lay out a game plan to get the media in your region to cover the three-foot law and feature your organization. 

For CalBike affiliates we’ll also provide a free media packet with a draft press release, visuals, sample video, and media contacts so that they can take advantage of media interest on the issue and educate motorists in their communities. If your organization isn't a CalBike affiliate the webinar is free but the cost for the media kit is $100.00 and can be purchased online after the webinar.

View Event →