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Attracting More Women to Bicycle Touring & Tourism

  • Bahia Resort Hotel 998 W Mission Bay Dr San Diego, CA, 92109 United States (map)

Above from left: Mia Kohout, Kellie Morris, Elayne Fowler, Mia Bolton and Melissa Balmer.

Join us for an informative interactive panel on the marketing and media outreach tools, tips and techniques of successfully attracting more women to your events and tours at the National Bicycle Tourism Conference in San Diego this November! Registration is still open for the conference so don't miss out! Click here for all details: http://www.bicycletournetwork.org/conference/

Our panel will be moderated by Mia Kohout, Editor in Chief of Momentum Magazine named one of the Top 50 Most Influential Women in the bicycle industry in the January 2014 issue of Bicycle Retailer and Industry News.

Download Presentation Notes Here!

Our topics and panelists include:

  • Expanding your opportunities in bicycle tourism by appealing to more women with Kellie Morris - LCI/Pedal Love creative team member who hosts the "We Can All Ride Bikes" blogs and segment of our monthly Pedal Love radio podcasts.
  • Using the power of visual marketing and engaging storytelling to expand your audience with Elayne Fowler - partner in Phinelli Group, founding member of Executive Women in Cycling and board member of the California Bicycle Coalition.
  • Recognizing and connecting with large female markets and audiences via events, social media with Mia Bolton - assistant Account Executive at Mixte Communications and publicist for the San Diego County Bicycle Coalition.
  • Creating an effective media strategy with Melissa Balmer - Director of Pedallove.org and Media Director for the California Bicycle Coalition.

About our presenters:

Melissa Balmer is the Executive Director of Women on Bikes California/Pedallove.org and Media Director for the California Bicycle Coalition. She has placed Pedal Love/Women on Bikes California, its creative team, and CalBike in the Associated Press, Bicycling Magazine, Bicycling Retailer, CNN Blogs, NPR stations KPCC, KCRW and KQED, television news KABC News, KCAL 9 News, KCRA/NBC, the Los Angeles Times, Los Angeles Magazine, Momentum Magazine, the Sacramento Bee, the San Francisco Chronicle, the San Jose Mercury News, and more. She serves on the Marketing & Media committee for the Women Bike program of the League of American Bicyclists.

Mia Bolton is Assistant Account Executive at Mixte Communications, a local, bicycle-loving business empowering nice companies tell their stories. She manages the media presence of the San Diego Bike Coalition to raise awareness around its efforts to protect and advocate for all people on bicycles and spearheads media for popular local bicycling events including CicloSDias, Bike the Bay and Tour de Fat. Mia incorporates bicycling into her everyday life as a form of commuting, training and recreation. With a company name like Mixte and a client like the San Diego County Bike Coalition, how could she not?

Elayne Fowler is a partner in Phinelli Group, a marketing, sales and business development firm with clients in the bicycle, consumer electronics, sports and media industries. A veteran of premier advertising agencies Saatchi & Saatchi and Young & Rubicam, she was recently Marketing Director at Electra Bicycle Company where she helped grow the company to the 6th largest bike brand sold in the IBD channel in the USA and supported the business in 27 countries. Elayne is a founding member of Executive Women in Cycling, and board member of the California Bicycle Coalition and San Diego County Bicycle Coalition.

Mia Kohout is the CEO and Editor-in-Chief of Momentum Mag, an independent media company that celebrates the growing transportation cycling movement in North America, with an emphasis on women and families.  She encourages more people to ride bikes by showcasing cycling as an easy, fun, sexy, smart and efficient way to get around. In January 2014, Bicycle Retailer and Industry News named Mia as one of the Top 50 Most Influential Women in the bicycle industry. Mia is also the founder of Bike to Work Week in Metro Vancouver, where in its inaugural year in 2007 more than 1,000 new cyclists participated, of which more than 50% were women. 

Kellie Morris is a former IT executive who did her first multiday, fund-raising bike ride in 2002 after a co-worker challenged her: a seven-day ride from San Francisco to Los Angeles.  Since then, Kellie has completed three multiday tours. In 2010 she was diagnosed with an auto-immune disorder which her car light/bike friendly life helps keep under control. In May 2013 Kellie became a The League of American Bicyclists certified bicycling instructor. She is a much sought bicycle education instructor throughout Long Beach and Los Angeles. For Pedal Love she writes/hosts the "We All Ride Bikes" column and podcast.

Later Event: December 18
Media Love 101