Media Love 101

In Media Love 101 Melissa Balmer will give you the basic tools and skills to successfully start or refresh your own media outreach skills including:

  • How to write and distribute a winning press release
  • Creating a strong media list that works for your organization
  • Understanding the media's timelines
  • Setting up an engaging "news" or "media" room
  • Creating appealing phone and in person story pitches
  • Supporting your media outreach with smart social media outreach
  • Building a strong local media base before branching out

This class if free for affiliates and members of the California Bicycle Coalition and Women on Bikes California/ To register please go to:

To officially subscribe to for just $12 please go to: to become a member of the California Bicycle Coalition please to go

About Melissa:

Melissa Balmer is the Executive Director of Women on Bikes California/ and Media Director for the California Bicycle Coalition. She has placed Pedal Love/Women on Bikes California, its creative team, and CalBike in the Associated Press, Bicycling Magazine, Bicycling Retailer, CNN Blogs, NPR stations KPCC, KCRW and KQED, television news KABC News, KCAL 9 News, KCRA/NBC, the Los Angeles Times, Los Angeles Magazine, Momentum Magazine, the Sacramento Bee, the San Francisco Chronicle, the San Jose Mercury News, and more. She serves on the Marketing & Media committee for the Women Bike program of the League of American Bicyclists.