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Media + Marketing Love 303

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The next in our four-part series of webinars on Media & Marketing - with an emphasis on attracting more women to bicycling - we’ll delve into thoughtful empowering language:

  • How updating our language can move us beyond "car vs. bike" and "bikelash" 
  • Developing our strongest talking points whether it's to speak to the media, a City Council, or our neighbors
  • Telling stories that inspire us to action, openness and honesty, rather than stories that invoke rage, anger, fear, guilt and shame
  • Engaging new audiences by telling the story of the bike in new, different ways

This webinar moves forward from our previous two webinars:

We'll also be introducing our upcoming project "Pedal Love: Cultivating Civil Streets Conversations for California and Beyond" an online digital media & style guide to aid those passionate about creating safer, more peaceful and vibrant streets.

Following the social media conversation with #MediaLove4Bikes #MindfulMobility #PedalLove #PeddleLove

This webinar is free to the executive teams of CalBike's affiliates, CalBike's current paid members and Pedal Love's current paid subscribers.

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About Our Presenters

Melissa Balmer is the Media Director for the California Bicycle Coalition and Director if the Women on Bikes California/ initiative. She is a writer, media relations specialist and active living advocate. Her mission is to share the power of artistry and personally engaging storytelling to inspire. Her passion is to recruit fresh voices from diverse multi-generational perspectives to share their stories in traditional and new media platforms to engage new audiences in active living. She has developed a multi-faceted strategy to exponentially grow positive stories of biking in California’s media and beyond – with an emphasis on women.

Melissa has placed the Pedal Love initiative, its creative team, events and CalBike in local, regional, statewide and national news outlets such as the Associated Press, American Bicyclist, Bicycling Magazine, KABC News, KPCC's Airtalk, Los Angeles Magazine, the Los Angeles Times, Momentum Magazine, the Sacramento Bee, the San Francisco Chronicle and more.

Jenn Guitart is Director of Communications and Development at the California Bicycle Coalition. Jenn has spent her working life using and playing with language and narrative. Since 2000, she has tapped this passion for narrative to raise millions of dollars for a wide array of nonprofit agencies. Most recently she has had the pleasure of devoting her narrative attentions to her favorite cause—bicycling!

Jenn holds an MA in anthropology and a certificate in Culture and Media from NYU, and a BA in Latin American Studies from Brown. Her academic work has focused on Cuba. She is half Cuban and speaks Spanish.

Jenn enjoys singing and playing bicycle themed music on guitar, accordion, and piano, and has published her experimental fiction in McSweeney’s, Columbia, and other journals. Her documentary Worms in the Big Apple, on urban composting in New York City, aired nationally on public television. She lives and rides bicycles in Berkeley with her husband and two sons.

Image by Jimbo Times

Image by Jimbo Times

Maria Sipin is a Southern California native who advocates for active transportation, community partnerships, and improving the lives of youth and LGBTQ persons who are affected by discrimination, poverty and chronic illness. Maria is a health communications specialist at the Division of Adolescent and Young Adult Medicine at Children’s Hospital Los Angeles. Maria is keen on social media and the role of technology for achieving health objectives and enjoys working on projects with a public health and social equity focus that facilitate wellness, creativity, and structural changes. She is an advisory board member for Multicultural Communities for Mobility, promotes the joys and benefits of bicycles through Women on Bikes California, and is a League Cycling Instructor. She developed the Women Bike Women Lead ride and event series with Daniella Alcedo in collaboration with the Los Angeles County Bicycle Coalition and Multicultural Communities for Mobility.

Machiko Yasuda is a software engineer at The Reformation, a fast-growing company redefining fashion sustainably. She teaches web development and bicycling as an LCI. She writes and edits for Pedal Love and has written for The Washington Post and 89.3 KPCC. She is currently studying alignment and biomechanics with Katy Bowman to become a Restorative Exercise Specialist™.