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Media + Marketing Love 404 - The Power of Storytelling

Shown above: Two very popular TED talks by two very charismatic storytellers. At left Dr. Brene Brown author of Daring Greatly, and at right award winning author Chimamanda Ngozi Adichie

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The last in our four-part series of webinars on Media & Marketing - with an emphasis on attracting more women to bicycling - we’ll delve into how to becoming a charismatic storyteller:

1. Why storytelling matters and yes it absolutely helps in raising money!

2. What makes a story great – lessons from masterful storytellers

3. How to develop your own repertoire of stories that can serve you for many situations

4. Storytelling resources

 This webinar moves forward from our previous three webinars:

Following the social media conversation with #MediaLove4Bikes #MindfulMobility #PedalLove

This webinar is free to the executive teams of CalBike's affiliates, CalBike's current paid members and Pedal Love's current paid subscribers.

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About  Our Presenters

Melissa Balmer is the Media Director for the California Bicycle Coalition and Director of She is a writer, media relations specialist and active living advocate. Her mission is to share the power of artistry and personally engaging storytelling to inspire. Her passion is to recruit fresh voices from diverse multi-generational perspectives to share their stories in traditional and new media platforms to engage new audiences in active living. She has developed a multi-faceted strategy to exponentially grow positive stories of biking in California’s media and beyond – with an emphasis on women.

Melissa has placed the Pedal Love initiative, its creative team, events and CalBike in local, regional, statewide and national news outlets such as the Associated Press, Bicycling Magazine, KABC News, KPCC's Airtalk, Los Angeles Magazine, the Los Angeles Times, Momentum Magazine, the Sacramento Bee, the San Francisco Chronicle and more. Image by Lisa Beth Anderson.


Charlie Gandy is a nationally recognized expert in bicycle and pedestrian advocacy, Charlie is a popular consultant and speaker known for sparking innovation. Charlie founded Bike Texas, created the Thunderhead Alliance retreat for biking and walking advocates, and the Bike Friendly Business Districts program in collaboration with Bike Long Beach.

As a program facilitator he has organized trainings in all fifty states and played a role in launching more than 30 biking and walking advocacy organizations around the U.S. including the California Bicycle Coalition, the Los Angeles County Bicycle Coalition and the Alliance for Biking and Walking. Charlie has recently been featured on the cover of the OC Weekly, on KPCC’s Air Talk and in the Los Angeles Times  for his leadership in bike advocacy. Image by Allan Crawford.