The Surprising Promise of Bicycling in America

by Jay Walljasper

Since 2010 veteran journalist Jay Walljasper has chronicled the boom in bicycling and walking in a wide variety of appearances and publications, ranging from Christian Science Monitor to Huffington Post to Mother Earth News.  He’s also worked with People for Bikes, League of American Bicyclists, Rails to Trails Conservancy, Alta Planning, and America Walks.

Now he's teamed up with Pedal Love to write the story of how the modern bike movement over the past twenty years has brought us to 12 exciting trends that will continue to grow bicycling for the U.S. in the future.

Download Now: Our Special Interbike Preview Edition

Please note: The preview version of Jay Walljasper's report "The Surprising Promise of Bicycling in America" is completely free of charge - the form will ask you for you organization, and your name and address (it shows credit card request info - unfortunately we can't remove that at present) leave it blank and hit submit and you should have no problems downloading the report. Please understand we need to track who's interested in the report and where they're coming from. The report link will be available for 24 hours. Questions: Email

About Jay Walljasper

Jay-Walljasper stand up-photo-Mitch-Rossow.jpg

Jay Walljasper is a writer, speaker and consultant specializing in how to create stronger, livelier, friendlier communities.  He is Senior Fellow at Project for Public Spaces and an Urban-Writer-in-Residence at Augsburg College in Minneapolis.  His books include America’s Walking Renaissance; The Great Neighborhood book: A Do-It-Yourself Guide to Placemaking; and the e-book How to Design Our World for Happiness.

A long-time journalist, he was editor of Utne Reader magazine for many years (during which it was nominated three times for a National Magazine Award for General Excellence) and a contributing editor of National Geographic Traveler, focusing on sustainable cities.   Learn more at

Photo credits:

Megan Ramey of Bikabout and her daughter Annika by Kyle Ramey. Sydney Garrison by Monica Garrison of Black Girls Do Bike. Bernard Serrano of Cyclone Coaster by Allan Crawford. Claudia Wasko of Bosch eBike Systems Americasby Allan Crawford.


Media Alert - September 19, 2017

For Immediate Release

From: Melissa Balmer - Director Pedal

Melissa@PedalLove.orgCell 562.221.9672


Los Angeles CA - 20th Anniversary of "Big Ask" for Bicycling at Interbike and Electric Bikes as One of the "12 Reasons Why Bicycling Will Continue to Grow" Presented by Charlie Gandy in the Electric Bike Theatre on Wed., Sept., 20th at Noon


Los Angeles CA - Twenty years ago bike advocates across the country collaborated on the first big ask of the U.S. bike industry at the Interbike Tradeshow. Their quest was for $300,000 to fund the first national Bikes Belong political campaign. The results were David and Goliath remarkable. After a resounding win at Interbike, the scrappy collaboration of grassroots bike advocates, bike dealers, and industry, faced down the national Highway Lobby and others set on eliminating national bicycle funding. The Bikes Belong campaign succeeded in not only continuing but increasing funding for bicycling in the landmark 1998 federal transportation bill Transportation Equity Act of the 21st Century (TEA-21).

Veteran bike advocate Charlie Gandy, who was one of the three to make "the big ask", and played the role of the Field Director for the Bikes Belong campaign, will present on journalist Jay Walljasper's new report "The Surprising Promise of Bicycling in America" on Wednesday September 20th, at noon in the Electric Bike Theatre at Interbike.

Read full release here...

Highlights From the Report

About Melissa Balmer

Melissa Balmer is the former Media Director for the California Bicycle Coalition and Founder/Director of Her mission is to share the power of personally engaging storytelling to inspire more active, sustainable, mindful mobility from diverse perspectives.

As a media relations specialist Melissa has placed Pedal Love and her clients in media such as the Associated Press, Bicycling Magazine, Bloomberg News, Cosmopolitan Magazine, the Los Angeles Times, Momentum Magazine, Public Radio International's Living on Earth, the Texas Standard, Reuters, Sierra Club Magazine, and more.

As a writer, marketing and media relations specialist she's worked with City of Long Beach's Bike Long Beach Campaign, the Pro Walk/Pro Bike: Pro Place conference, Metro Los Angeles, the Vision Zero Network, Tempo Bicycles, the Electric Bike Association and others on visual alluring, emotionally engaging communications and events to elevate the voice of active living.