I have a new bike! My family surprised me with a beautiful brand new Linus Dutchie 3 in cream with a gorgeous new brown and cream basket for my birthday! The bike was selected for me by my darling friend Nicole Maltz of The Bicycle Stand here in Long Beach - where she and her partner Evan Whitener grant their customers superb service and selection. They specialize in both vintage bikes and modern city and road bikes - and are the most female friendly shop I have been to yet.
Evan calls Linus the Lexus of bike lines and now that I have my new Dutchie I understand why. This bike is so amazingly easy to ride. Imagine being able to sit on your favorite most comfortable chair and pedal almost effortlessly down the street. The Linus comfort saddle in brown (I have the same one now as I had purchased to replace the seat on my old bike) is so popular that for the time being it's only available unless you buy the bike it goes with.
I began my bike riding career after a 30 year gap (so yes, if you've been away from bicycling for a long time you can happily return too) . I started with a cool but heavy vintage cruiser that I could barely carry up and down the 3 flights of stairs to/from my apartment. Yes, you can imagine the damper that put on wanting to ride. Next came a much much lighter 70's rebuilt city bike from Korea that I could easily carry up and down the stairs but I was not sitting quite upright and this put a strain on my neck, wrists and shoulders more than I wanted. That has almost completely disappeared with my new bike - and Evan and Nicole tell me it will completely disappear after we get the bike tweaked to fit me just right.
I cannot recommend taking the time to find the exact right bike for you highly enough, nor taking the time to find the right bike shop to work with as you do so. Test riding is so important. I've been privileged to get to know Evan and Nicole over the past few years - we've had Nicole model for us several times. Nicole knew exactly what I needed in a bike (she also has a very fabulous sense of personal style). And Evan and Nicole are always our go to people to talk about trends, events and yes, style. They understand so well that for bicycling to become what it has the potential to be here in the U.S. style really matters. I hope you'll take a look at their sleek new website!
So yes, now let's talk about style.
Which brings me back to Linus and two of my favorite style people who also love bikes - Scott Schuman aka The Sartorialist (who often rides his bike to get his gorgeous shots of streetstyle all over the world but mostly from his home base of New York) and his partner fashion illustrator turned style watcher/photographer and guru extraordinaire Garance Doré. The above shot is Scott's from the Linus press page. I don't mean to brag but well, the Dutchie is hot. Garance is a fan, as is Glamour and Lucky and...you get the picture. Did I remember to share that Linus is headquartered right here in Southern California in Marina Del Rey with their showroom on Abbot Kinney no less?
Let's just say that I really consider my wardrobe now before I carry my bike out the door for appointments and errands. Now I need to make sure I keep up appearances with my bike. She turns heads and I don't want to embarrass her.
And frankly I'm at a time in my life where I want to delve into my more creative, artistic, stylish side. I've missed it dearly. Also, after struggling with my health and pain challenges more than usual over the past seven months and I'm finally feeling better again - and I want to celebrate.
So I'm delving more and more into the blogs, and images, and videos of talented people like Scott and Garance for tips on how we can make the bike conversation more appealing to a much broader audience. I love this short sweet video of Garance's on photography - imagine a beautiful video like this on someone's bike commute? Or a series of them? Imagine when bikes are so hot there are hoards of photographers around them the way they are around Garance in the beginning of the video!
Yes I'm an advocate but I don't think one needs to be painted into a one size fits all for what that means. Do you? I want to get as many people riding bikes as possible and I know style plays a key role in that. I look at the growing popularity of the bike in the press as "must have items," and the growing popularity of blogs like our own Janel Lafleur's popular blog One Woman. Many Bikes and San Francisco's Bike Pretty.
I have faith that very soon we'll be seeing wonderful inspiring stories about real riders in the popular lifestyle press living their lives fabulously by bike. Do you want to help us make that happen?
That's our goal here at Pedal Love, and a big part of our new Active Living Plugged In new media communications + leadership labs. We are now in the first stages of rolling out an official media strategy on bicycling for California. We want to move bicycling in the media in both California in the U.S. from being stuck in traffic mostly (meaning so much focus on law and infrastructure and pieces about "car vs. bikes") and into the lifestyle media where we can read inspirational stories about how the bike is revolutionizing the health and well being of everyday people.
Imagine when the press rooms of popular bike blogs and bike advocacy organizations will be peppered with mentions of being in not only their local and regional papers but outlets like The New York Times, and Time and Vogue. If you're attending the National Bike summit and are interested in how you can learn more about not only the power of the media but successfully engaging it they are hosting a free workshop that our own Maria Sipin will be a part of: Media Training for Bike Advocates.