Help Pedal Love Flourish!

Your financial support helps Melissa create the storytelling and communications tools and resources that we share here on this website and as part of her weekly email newsletters. It also supports her collaborative work with the Pedal Love Council strategizing on effective ways to grow the voice of women and active mobility in the media, at conferences and summits, and beyond.

No other organization does quite what we do.

What Melissa’s Working On Now

1. Expanding the Pedal Love Council and organizing proactive group media pitching strategy for spring + summer 2019.

Our goal fall 2019 forward is to broaden the current council, include a more diverse array of women race + age-wise (especially women on color), and now including women from walking, public transit, urban planning, and outdoor industry backgrounds.

Further, with our email newsletter and social media outreach we’ll be sharing tools and tips to activate our broader network to connect with the media themselves to pitch positive stories about biking, walking and public transit.

2. Completing and publishing the book "The Surprising Promise of Bicycling in America" for early 2019 as both a print and ebook.

Originally written as a free report and released in October 2018, Melissa and Jay Walljasper are expanding the report into a book and self publishing it as an inspiration manual.

Support Levels


$10 Level - Finding the Heart of Your Story Digital Guide

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This step by step 5-day guide will be emailed to you as a print quality pdf within 8 hours of your purchase (usually faster - and if needed it can be sent via dropbox). In these 20+ pages you’ll find prompts, inspiration and “how to” to get the the heart of your own, and your organization’s, hero’s journey stories - the very heart of why you’re doing the work you’re doing, and the very stories that will better engage your fans, followers and build fresh audiences.


$30 Level - Custom Branded Coloring Page

Put the fun in your fall and beyond fundraising and community engagement with custom branded coloring pages featuring your organization, store or brand’s logo incorporated with Melissa’s hand drawn illustrations. Each page is $30 each and will be emailed to you as a print quality pdf, jpeg + png.

# of pages


$59.99 Level - Pedal Love U.S. Media List

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This lists includes over 100 of the most influential US media outlets including online, print, TV and radio. The list includes the email addresses for key editors, reporters, and freelancers with top news, lifestyle, fashion, tech, politics and sustainability news outlets. When possible the reporters and journalists Twitter handles, location and contact tel. numbers are included too. This list is in an Excel spreadsheet organized alphabetically by outlet.

Note: If you purchase via Stripe the list will emailed to you automatically.

Purchase via PayPal + have the excel spreadsheet emailed to you.

Don’t see a support level you’d like? Send Melissa at note!