The Surprising Promise of Bicycling in America Book

by Jay Walljasper

This October  in collaboration with journalist and author Jay Walljasper, we released "The Surprising Promise of Bicycling in America." You can download it for free here.

Across the nation people of all ages, races and backgrounds, from large cities to small towns, are revolutionizing their lives by riding bikes. In large part it’s not about competition, it’s about transportation that’s fun, healthy and inexpensive. And these everyday heroes are helping others and their communities do the same.

During the writing of the report, and from the very positive response we received since releasing it, we realized it needs to be a book asap. The timing is perfect. Sharing the inspiring story  in both print and ebook will be a far better way to share it with the broadest audience possible.

So we're raising $18,000 to finish, format, and publish the book in early March 2018. Our crowdsourcing campaign launches November 27, 2017 on IndieGoGo!  Check back often for updates and the campaign link - or sign up for our email newsletter at the bottom of this page.

Are you a member of the media? Find our latest releases and contact details here.

Why is This Book Needed?

The bike can be can be a bright hope and part of a smart revolution amidst the daunting challenges we face today: environmental devastation,  social inequity in transportation, economic disinvestment in poor communities, traffic congestion, and an epidemic of Americans who are dangerously inactive. These problems need to be at the table as we discuss our future,  bikes need to be understood as part of the solution. We want this to happen. Don't you?

With our creative team, bike heroes featured in the book, and our network of colleagues, we're tapping into a lot of talent to make this book happen, AND to carry forward the news of biking’s surprising promise to fresh audiences, thus creating new fans and followers.

Can you picture bicycling for everyone as a topic of conversation at TED Global, SXSW, the Aspen Ideas Festival, Wisdom 2.0, the Women of the World summit and more?

We can! This book will tell that story.

Please help us make it happen. Support our campaign and share our story.

On Monday November 20th we'll have tools here to help share the love!

Our Team

Author Jay Walljasper is a writer, speaker and consultant specializing in how to create stronger, greener, friendlier communities. His books include The Great Neighborhood book: A Do-It-Yourself Guide to Placemaking and America’s Walking Renaissance.  A long-time journalist, he was editor of Utne Reader magazine for many years (during which it was nominated three times for a National Magazine Award for General Excellence) and a contributing editor of National Geographic Traveler, focusing on sustainable cities.   Learn more at

Melissa Balmer is the Founder/Editor of, focusing on thought leadership and storytelling tools to grow more active, sustainable, mindful mobility. As the former Media Director of the California Bicycle Coalition, and a media relations specialist, she has placed her clients and the Pedal Love team in media outlets such as the Associated Press, Cosmopolitan Magazine, Public Radio International's "Living on Earth," Reuters, Sierra Club Magazine and more.

Charlie Gandy is one of the architects of the modern bike movement. 25 years ago he launched Bike Texas as one of the first state-wide bike advocacy organizations. 21 years ago he began hosting biking and walking advocacy trainings across the country including the seminal "Thunderhead Retreat." In 1997 he played a key role in the success of the Bikes Belong political campaign and continues today as a top trainer and innovator. He served as the Mobility Coordinator for the City of Long Beach, and presently serves on the board of the Bike Texas and the California Bicycle Coalition.

Allan Crawford  is the former Bicycle Coordinator for the City of Long Beach and current Executive Director for the bicycle advocacy organization Bikeable Communities. Also  an accomplished videographer and professional photographer, Allan’s mages have appeared on the cover of American Bicyclist, Momentum Magazine and Road Magazine, and been featured in Bicycling Magazine, The Press Telegram and The Long Beach Register.

The Pedal Love Culture & Lifestyle Council was launched in 2016 as the first of its kind leadership and storytelling lab, a growing network of female leaders in biking advocacy, bikes for sustainability, and bicycle entrepreneurship across the U.S. Read about the growing list of women here:



The Surprising Promise of Bicycling in America’ demonstrates the importance of continued advocacy for safer, less auto-centric transportation infrastructure, while also highlighting the benefits of bicycling regarding both personal and community health.
— Phoebe Toothman, Davis CA

Take a Sneak Peek!

12 Surprising Reasons Why Bicycling Will Continue to Grow - and we'll be adding 2 more!

  1. Increasing Diversity & Social Equity
  2. The Rise of Safe Routes to School
  3. The Increase of Women in Bike Advocacy Leadership
  4. Connected Bikeway Networks
  5. Bikeshare
  6. Rising Awareness that Biking is Healthy
  7. Electric Bikes
  8. Mounting Evidence that Bicycling Fosters Vital Communities
  9. Widening of Influence of Local Grassroots Groups
  10. Growth of Bicycling Helps Curb Climate Change
  11. Dawning Age of Autonomous Vehicles
  12. Emerging Influence of Bike Planning and Advocacy as a Profession