We believe everyone has as compelling story to share.


From top left:

Melissa Balmer is the former Media Director for the California Bicycle Coalition and Founder/Director of PedalLove.org. She is a writer, artist and traditional/social media relations specialist

In 2017 Melissa organized and led Pedal Love Council members in the first all female storytelling keynote session at the opening plenary for the National Bike Summit in Washington DC hosted by the League of American Bicyclists.

Melissa has placed Pedal Love, its creative team, events and CalBike in local, regional, statewide and national news outlets such as the Associated Press, Bicycling Magazine, Bloomberg News, Cosmopolitan Magazine, KABC News, Los Angeles Magazine, the Los Angeles Times, Momentum Magazine, National Public Radio affiliates Houston Public Media, KCRW, KPCC, KQED, and the Texas Standard, Reuters, the Sacramento Bee, the San Francisco Chronicle, Sierra Club Magazine, and many more.

She has hosted special event and marketing projects for Bike Long Beach, the Pro Walk/Pro Bike: Pro Place conference, Metro Los Angeles, Tempo Bicycles, and the Electric Bike Association. She has written for Momentum Magazine and Cycling Industry News. She is available for freelance consulting. Image by Lisa Beth Anderson. Click here to download her resume.

Charlie Gandy is one of the architects of the modern biking and walking movements. He consults with cities and businesses interested in promoting active living, and is a popular speaker and trainer known for sparking innovation. Charlie founded Bike Texas, created the national trainings for biking and walking advocates across the country, including the groundbreaking Thunderhead Retreat while working for the Bicycle Federation of America. Heplayed a key role in raising funding for and running the original "Bikes Belong" national political campaign to continue and increase funding for bicycling in the 1998 federal transportation bill "Transportation Equity Act of the 21st Century (TEA-21).

Gandy continues to innovate, originating and developing the Bike Friendly Business Districts program in collaboration with Bike Long Beach for the City of Long Beach. He is just completing terms as the Vice Chair of the California Bicycle Coalition, and serving on the Board of the Bike Texas.

Charlie is currently section hiking up the California Coastline. He's finished the Southern half from Tijuana to Santa Cruz and is avoiding the satanist poison oak as he works his way north to Oregon. Reach him via email here. Read his blogs Walking California's Edge and  "Travels with Charlie" here. Image by Allan Crawford.

Special Advisors

Terri Ryder advises us on Youth Development and Experiential Learning.  She has over 25 years experience in teaching, school administration, social services.  She has a Master’s in Social Work (MSW) from Boston University focusing in community organizing, management and planning, as well as a Master’s in Education (EdM) from Harvard University, specializing in risk and prevention for children and youth. She has worked as a teacher, counselor and administrator serving children preschool through high school and their families.  Read her Transit Love blog here. Email her here.

Kellie Morris did her first multi-day, fund-raising bike ride in 2002 after a co-worker dared her to take up the challenge - the seven-day ride from San Francisco to Los Angeles. In 2010 Kellie was diagnosed with an autoimmune disease: Mixed Connective Tissue disease that left her so weak she could barely dress herself. Through medication, dietary changes and exercise she was able to recover much of her strength.  Kellie does most of her local trips on her trike including shopping, running errands, attending fitness classes, visiting friends and even riding to church. In May 2013 Kellie became a certified bicycling instructor via The League of American Bicyclists. She now teaches both group and private bike riding classes. Contact her for class information. Read her "We All Ride Bikes" blog here. Image by Allan Crawford.

Allan Crawford's background is in geology and he holds a PhD from the University of Wisconsin. Allan's work experience includes the energy industry, aerospace, pharmaceuticals, city government and Veteran’s hospitals. He is the former Bicycle Coordinator for the City of Long Beach and current Executive Director for the bicycle advocacy organization Bikeable Communities. Allan is also an accomplished videographer and professional photographer with his images have appeared on the cover of American Bicyclist, Momentum Magazine and Road Magazine, and in Bicycling Magazine, The Press Telegram and The Long Beach Register. Find Allan's portfolio here: https://acgallery.smugmug.com/

Technology & Millennial Adviser

Machiko Yasuda is a software engineer at The Reformation, a fast-growing company redefining fashion sustainably. She teaches web development and bicycling as an LCI. She writes and edits for Pedal Love and has written for The Washington Post and 89.3 KPCC. She is currently studying alignment and biomechanics with Katy Bowman to become a Restorative Exercise Specialist™.