Andy Clarke

The Power of Asking

To ask is to invite others to do something. It is exercising power and risking failure. My power as a leader in the biking and walking advocacy movements has been to ask people to do things such as volunteer their time, talent, reputation and money to a cause that will benefit themselves and those they value. Not everybody I ask says yes.  What follows is a risk-taking tale from 1996 when they did say yes and another from 1968 where I first learned as a 10 year old the power of asking people to do things.

In September of 1996, twenty years ago this September, I had the honor of playing a key role in the first big national financial ask of the bike industry from bike advocacy.  My good friend Andy Clarke was working for the Rails to Trails conservancy and knew that the federal transportation bill – the first time there had been a dedicated, national budget for biking, walking and public transit projects – was coming up for congressional renewal and the knives were getting prepped to cut it out of the budget.

Andy came up with the brilliant idea of creating a national political outreach campaign to save this dedicated funding, known as ISTEA, but first we’d need to raise the money to get such a campaign launched. For that we needed seed money, and the best place we could think of getting was the bike industry. Andy and I put our heads together over a paper napkin he’d scribbled the original idea on in the middle of the first “Thunderhead Retreat” training I hosted for the Bicycle Federation of America for biking and walking advocates. Shortly after that we convinced Cosi Simon, then Executive Director of the League of American Bicyclists, to join us in the ask.

We decided the best place to launch such a request would be at the Interbike trade show and cajoled our friend Linda DuPriest of Specialized Bicycles to help us make that happen. Linda came through by setting up a special breakfast meeting for us with the power hitters of the bike industry.

Andy’s role was to set the political stage and convince the crowd that without their help funding for biking, walking and public transit projects –funding we’d all started to appreciate and rely on- would completely disappear. Cosi’s job was to convince the bike industry of bike advocacy’s national political reach and competence to make such a campaign succeed.

And my job? I was the closer. I was the one who had to set up the “come to Jesus” moment and make the big ask. So I did. I summarize our case for action and asked the bike industry leaders to join us in our campaign.

There was a dramatic pause in the room, but I had learned that pauses are not to be feared in the art of asking. Nevertheless I held my breath and waited the longest 10 seconds of my life. Standing against the side wall of the room, John Burke , CEO of Trek Bicycles, raised his hand and responded, “I like what I’m hearing. If you can match it two-to-one by the end of this weekend I’ll invest $100,000 into this campaign.”

Some two hundred people in the room exploded with thunderous applause and wildly rejoicing enthusiasm.  Arms started shooting up as others came into the newly birthed campaign. A Chicago bike dealer group at one table pledged $25,000 and challenged their peers to join them. Their challenge inspired Board members of the national bike dealers group sitting at another table to huddle into an impromptu board meeting and in 30 seconds they matched the Chicagoans. Adrenaline filled the room as $10,000, $5,000 and $1,000 pledges of support were announced. Andy, Cosi and I fielded these pledges like fishermen trying to catch fish as they are flying into the boat! By the end of the weekend we’d raised our match and had $300,000 to create what would become the “Bikes Belong Campaign”.

I’m proud to say that it took two years to succeed but in 1998 the federal transportation budget reinstated dedicated funding for biking, walking and public transit. Literally billions of dollars were invested by states and cities because bike advocates proved their political power, and many point to this “breakfast ask” as the crucial turning point in the bike advocacy movement’s capacity to influence their agenda.

We do not have such a fund today in Washington. Maybe we need to have another breakfast.                                                                                

Where I Learned the Power of Asking

I have been asking people to help other people on causes I believe in since 1968, when I was ten years old pulling my wagon door to door, collecting cans of food for poor people in our Denver, Colorado neighborhood. I still remember the pitch. “Hi, I’m Chuck Gandy and I go to College View Elementary School and we are collecting canned food for needy people living in southwest Denver. Would you like to donate a can of food?”

That’s how we started, my brother Mike and I, and we collected about 80 cans of food that year. The attention we got at school for not just raiding our mother’s pantry of canned goods on the last day of the drive was spectacular. Our contribution doubled the school’s total amount collected and the principal held us up as entrepreneurial heroes. That was 5th grade and we were the proverbial first movers with all the strengths and weaknesses that label carries. The next year, 1969, brought competition from other do-gooder kids, so we needed to up our game.

Our first of two brilliant ideas was to recruit others to help us knock on doors. My sister was adorably 8 years old and no one could tell her no. Emotional selling worked really well for us and especially for her, once she got the spiel down. Other neighborhood kids helped also but they didn’t work very hard or long. Anyway we got to knock on lots more doors and were rarely rejected. After all we were not asking for money but for food and everybody in our working class neighborhood had something in the pantry.

Brilliant idea number two was found in the ask. Suggestive selling was born for us when we change the question from, “Would you like to donate a can of food?” to

“Would you like to donate a few cans of food?”

With this small change came big rewards. Our wagon filled up much faster because our average per household shot way up. Almost nobody wanted to disappoint the cute kid at their door and now the kid’s expectation was for multiple cans, not just one. Sacks of cans came to the door and into the wagon. I remember that occasionally someone would ask how many cans they should donate. Our response was, “Well one family gave us ten. That’s the record so far.”

That year our campaign delivered 480 cans of food to our school’s canned food drive setting a record that stood until I stopped paying attention. Again we were hailed as heroes and celebrated at the school wide assembly. *

Door to door asking for help in our working class Denver neighborhood taught me about my personal power. As a child I could set up my own initiative to gather canned goods using my wagon. I could recruit siblings and friends to help. I could get adults to do things I thought was important. And I could get adults and peers to appreciate and value my contributions to the community.

This insight into my personal power by asking for help served me well later in high school ROTC, traveling solo around the world at age 18, participating in political campaigns during college, getting elected to the Texas House of Representatives at age 23, and other exploits as an adult. These stories to follow…

*All this attention didn’t help me win my first campaign for student council president, however. My nominal girlfriend Christie won mostly because she had better graphics - a killer multi-color wall poster complete with her photo and the artful use of glitter that out dazzled mine and all other competitors. So much for community service as a gateway to politics.

How the Bike Became My Politics

Charlie at the 2012 Pro Walk/Pro Bike: Pro Place conference in Long Beach. Image by Allan Crawford.

Charlie at the 2012 Pro Walk/Pro Bike: Pro Place conference in Long Beach. Image by Allan Crawford.

By age 55, if you've learned to ride a bike and have lived adventurously, you have stories to tell.

My bike story is a constant thread in my life and continues to this day. It's filled with tales of youthful insights, near misses, love, courage, cowardice, and crashes.

Along the way I learned how I could influence events of the day using personal, positional and political power.  (And I learned how quickly alliteration irritates.)

My bike adventures took me from suburban neighborhood exploration as a child to riding across Europe and other parts of the planet as an adult. These adventures strengthened my spine emotionally enough to hazard into Texas politics as a college student resulting in running and winning a place in the Texas House of Representatives at 23. I discovered that politics was just like riding a bike into an unknown place. Exotic and exciting. In that world I would be an elected official, a staff member for the governor, a lobbyist, a fundraiser for environmental causes, and finally a biking and walking advocate.

When I took up the idea of championing bike advocacy initially I thought it would be a relatively easy campaign for Texas. How long could it take to put down paint for bike lanes? Ah youthful optimism and ignorance!

Instead bike advocacy became my career,  taking me from the founding of the Texas Bicycle Coalition (now Bike Texas) run now by my dear friend Robin Stallings, to the national level developing and teaching biking and walking advocacy training programs for National Association for Biking & Walking across the U.S., working closely with my friend Andy Clarke now the President of the League of American Bicyclists (who was kind enough to allow me the Western half of the U.S. while he focused on the East. I still feel a little guilty my halfincluded Hawaii), and finally becoming an independent consultant with my own company Livable Communities Inc.

For the past five years I've had the pleasure of living in my dream state of California. Here I've been able to work closely from both the city level (as I've done with the City of Long Beach and others), and the state level (as I've done as a board member of the California Bicycle Coalition.) From both the micro and macro level I've focused on the strategy, tools, tactics and team building needed to help create a great active living state - something that is possible for each and every state in this great country.

My bike adventures have taught me to face life as it unfolds. That the best plan is robust preparation for what is known and zen like flexibility for what is unknown. Here are the experiences that shaped that opinion.

Chapter One: Earnest Adventurer

I committed my first felony at age five in Euless, Texas in 1963. I was part of a lawless gang of three "community organizers" who thought it would be a good idea to collect our neighbors' mail and newspapers each afternoon on our street. Why? I'm not sure. Granted I was the oldest and therefore it must of been my idea. After all my brother Mike was four and my sister Cindy was two. As accomplices they followed my lead and helped to pull the wagon and do our rounds for about a week.

On Saturday my father opened his garage sanctuary and discovered a large box filled with newspapers and his neighbor's mail. After mom helped us with the sorting job we re-stacked the wagon and did our rounds returning the "miss-sorted and unopened" mail to our neighbors personally with mom and dad on the curb listening to their children's first mea culpas.

Lesson learned: Run your best ideas passed management first before execution. They may see some good reasons for doing something else.

Thankfully the statute of limitations passed without incident and we put all that behind us. Lawless gangs and community organizing, however, was another matter.

By age eight our family had moved to a new neighborhood, with new houses on the edge of suburban sprawl. With our father as teacher, my brother and I learned to ride on two big, heavy, old steel bikes with coaster brakes. This new found mobile capability enlarged our curiosity of the world beyond our established one block range limitations. Negotiations with our parents broadened the limitations to about a four block range of quiet residential streets. Free Range = Freedom! Autonomy Rules! We had access to friend's houses, creeks with fish, snakes and crawdads, scrub forests and prairie lands. Those old bikes with balloon tires worked fine both on and off road but were very susceptible to 3 inch mesquite thorns.

The hill between our neighbor Adam's house and ours provided and early lesson in facing a physical challenge and not giving up. Climbing it meant getting up off the seat and pulling so hard your legs hurt and your lungs pumped vigorously.  As a reward for all this effort this hill offered the excitement of downhill speed. We approached it cautiously at first and before long our prowess was proven by racing down it without hands.

Which brings up bike crashes.

In 1968, when I was ten years old, we moved to Englewood, a suburb of Denver, Colorado. There on Tanforan Drive my siblings, new neighborhood friends and I perfected our skills on the trendiest bike of the time, Schwinn Stingrays. The Corvettes of bikes. Cool. We didn't go very far but we went in style. We could pull and ride wheelies, jump curbs, jump ramps and do fishtail skids. Some of us could hold the handlebars and stand on the seat while dazzling our girl friends. All of us have scars as souvenirs of our learning experiences.

Fifth and sixth grades at College View Elementary in Denver were highlighted by two significant events. this time my organization effort bring positive results. One was a canned food drive our school held for "needy people" in our part of town. My idea was to use our beloved wagon and go door-to-door in our neighborhood asking for contributions of food for our drive. With siblings along again for this project we collected some 150 cans the first year and 300 the next. Our efforts doubled the schools overall drive numbers each year.

Enjoying my new found celebrity in school, I ran for class president. "Gandy, Gandy, he's our man, if he can't do it, nobody can!" My on and off girlfriend Christie also ran.  She had a really nice poster with lots of glitter around a smiling picture of herself. She was beautiful and she won. We remained friends until seventh grade when she dropped me. But I'm ok now and I've learned the power of an expert headshot and good graphics.

By 1970, our family had made Colorado home.  My father had learned that the state was still giving away land high up in the mountains to homesteaders, so we started a family part-time homesteading project. Our property was located about 6 hours west of Denver in Chaffee County on Independence Pass which is still one of the wildest, scariest mountain passes in America. Five miles off the road on a seriously rough jeep trail, our property started at the bottom of the valley at 11,500 ft. elevation and climbed up to the top of an unnamed mountain at 13,000 ft. Approximately 120 acres of creeks, springs, woodlands, abandoned mines, treeline and alpine meadows supported elk, deer, beavers, brown bear, mountain goats and porcupines.

Summer-times we camped, hiked, fished and explored.  Homesteading meant improving the value of the property on a yearly basis so that the property taxes would go up. After ten years of improvements the property was owned by the homesteader. So we cleared timber, cut trails, built wooden bridges across the creek, and surveyed the land. Well, my father did most of this while keeping us kids from drowning in the creek and other calamities.

Also in 1970, at twelve years old, I was ready for bike adventures beyond Stingrays.  Having saved money from various enterprises such as mowing yards, babysitting neighborhood kids, shoveling snow, and washing windows at the grocery store, I was ready to make my first big investment in transportation. My aspiration was for the King of Rides, the Schwinn Continental. Long wheelbase, sleek design, ten gears to climb the uphill steeps and face the fear of speed on the downhills. The ultimate freedom machine.

Alas the $130 Continental was beyond my budget so a sporty Azuki import was my choice. A shorter wheelbase and less quality components, but a sure enough ride for Denver's suburbs and the Rocky Mountain foothills. Now my ability to range freely expanded beyond my parents comfort zone.  They may not have been aware of some of those rides up to Red Rocks or that amazing run up to Evergreen and back down.

Lesson Learned: At age 13, while flying down from Evergreen at 40 miles per hour on my Azuki I learned the value of focus.

It was an early fall morning in 1971 that my life changed in a profound way.  I stepped out of bed and fell to the floor. Every joint in my body hurt and I couldn't walk.  I crawled into the kitchen where my mother was fixing breakfast and she responded with shock at my appearance. Serious fever from a kidney infection had inflamed my entire body, reported our doctor later that morning in the hospital.  And after days of tests he declared that somehow this infection had stimulated Rheumatic Fever and created a heart murmur. Lots of penicillin, two weeks in the hospital followed by being at home and in bed full time for the next six months was the healing remedy.

The doctor also told my parents that while my heart was mostly healthy, it was damaged and weakened. It shouldn't be stressed and that I would be susceptible to future problems. In my head, that made me a sickly kid who wouldn't live long anyway so why not set a stretch goal to live to at least thirty? And why postpone adventure?

The next chapter brings adventures in snow skiing, roller skating, work in high school, ROTC, and how a trip solo rambling around the world at 18 opened my eyes to what bikes as serious transportation. Stay tuned!

About Charlie Gandy

A nationally recognized expert in bicycle and pedestrian advocacy, Charlie is a popular consultant and speaker known for sparking innovation. Charlie founded Bike Texas, created the Thunderhead Alliance retreat for biking and walking advocates, and the Bike Friendly Business Districts program in collaboration with Bike Long Beach.

As a program facilitator he has organized trainings in all fifty states and played a role in launching more than 30 biking and walking advocacy organizations around the U.S. including the California Bicycle Coalition, the Los Angeles County Bicycle Coalition and the Alliance for Biking and Walking. Charlie has recently been featured on the cover of the OC Weekly, on KPCC’s Air Talk and in the Los Angeles Times  for his leadership in bike advocacy.