It's All About Relationships

Yve Hart puts the finishing touches on Nicole Maltz of The Bicycle Stand. Image: Allan Crawford

Last Thursday morning a team of us gathered together to create the first promotional images for our September 13, 2012 "Cycle Chic: Past, Present & Future...A Celebration of Dressing for the Destination" urban bike fashion show in support of WoBSoCal's "Let's Double the Number of Women & Girls Riding Bikes" fundraising campaign. Our goddess of transformation Yve Hart of Flaunt Salon was in charge of hair and makeup for the beautiful Nicole Maltz, who is co-owner of The Bicycle Stand - both businesses and our photo shoot all took place on location in the beautiful Bluff Heights neighborhood of Long Beach.

There is an art to taking great photos, it's quite a process with many steps and tricks along the way, but of course the most important thing is to find people who are willing to open up their personalities for the camera. We couldn't have asked for better models than Nicole and Joseph.

Both were willing to jump right in. Both were game with all of mine and photographer Allan Crawfords ideas (some a bit goofy I admit but they worked!) and gave the photo shoot the best of their charming and engaging personalities. I couldn't be happier with the images. Aren't these a pair you want to have included in your next bike ride? Wouldn't you want them to be your ambassadors to discover Long Beach?

When you're dealing with fashion in photos there are even more tricks and steps to take into consideration. So yes, Long Beach in blooming spring but we were actually shooting photos for fall! On the left Nicole rides a black Linus city bike, Yellow 108 bamboo sunglasses, and woman's bicycling shirt and shorts by The Academy. Joseph Bradley on left, is a partner in the Long Beach based The Pedaler Society pedi cab company. He also wears Yellow 108 sunglasses, a Yell0w 108 hat (both created from recycle "green produced" materials), and his bicyling shirt, pants and tie are by The Academy. Hats, sunglasses and men's bicycling pants are available now. Women's bicycling shirt and shorts coming for fall. Stay tuned!