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One of the biggest challenges in giving live presentations and talks to people in active mobility is that you usually don't have the ability to take people for a walk, a bike ride, or a train trip physically to get them out of their own heads and experience their world anew actively - the way many of them would prefer.
What you need to do is take them on an emotional journey instead.
That's what the rock stars of presentations do.
One of the best ways to really bring your audience along with you is to make sure that your presentation has a very clear through line.
What is a through line? It's the connecting theme that ties your presentation together.
3 Questions to Clarify Your Presentation Through Line
1. What’s the “why” for your presentation?
2. What’s the big picture that your presentation is working to get across?
3. What’s the transformative journey you want to take your audience on with you?
Paint the big picture first with these answers before going into super focused details and data.
This is a very different approach than starting your presentation sharing your qualifications and data.
Consider this: Your audience doesn't care as much about your qualifications as you do. They're not looking to be impressed, they're looking to be inspired.
Throughout your presentation make sure to touch back on your through line enough so that the dots connect in your audience's mind. Think of it as your emotional touchstone.
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