New Bike, New Friends, New Launch!

Me looking bookish at the launch trying to sound coherant on camera!

How was your week? Mine has been amazing, thank you for asking. We successfully launched our "Let's Double the Number of Women & Girls Riding Bikes" campaign Wednesday. I don't know about you, but one of those fear factors that never left me from High School is will my party be a success? Will anyone show up? The day before it poured and I was in a panic, but Wednesday bloomed bright and clear. I was up at 5:30 am sending out the release one more time just in case...and it paid off! It did. Shortly after Charlie, Allan Crawford and I showed up early at Bikestation to set things up we had two news cameras (KABC 7 and KCAL 9), three newspapers (check our media page for the growing number of stories that have been posted), and someone called to interview me on the radio.

Vice Mayor Suja Lowenthal, Elizabeth Williams, and Andrea White-Kjoss, three of the women who put the "chic" into bicycling for So Cal, were champions sharing why this phase of the campaign is so crucial to help kick start doubling the number of women and girls riding bikes in Southern California - women like to learn from women! Qualified female bike safety instructors will understand the needs and fears of women better than their male counterparts - nothing against men, but there it is, right?

And oh, what a wonderful group showed up to take a group photo and meet and great and celebrate coming together to support and galvanize a movement that's in the right place at the right time (while I'm waiting for Allan to send me our group photo you'll have to suffer with just yours truly for the moment). I'm still wrapping my head around the wonderful mix and new friends.

I'm very happy to report that we are over a third of the way to receiving pledges for the $10,000 we need to raise (please help us reach the whole sum if you're game!). This is so exciting. Carolyn Szczepanski, Communications Director of Alliance for Biking and Walking posted a lovely overview of the campaign here that we're very honored to be included in.

This weekend I'll be pulling together more details for our next event "Moving Long Beach: Why Style Matterss to Active Living Advocacy" on Saturday March 24th. It's time to have some fun, get a group out on bikes seeing how and why Long Beach is blooming so beautifully and dynamically bike friendly, and hear tips and inspiration from style, fashion, health, media and urban design thought leaders. Oh, and have a great lunch at the end. Food is always important. The event will be limited to 40 people and staggered so we'll go out on two groups of twenty - and then we'll all mix and mingle at the end. I hope you'll join us!